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Australian Newspaper History Group Newsletter Extracts by Ian Willis

90.3.3 Camden: Launch of a new regional newspaper

Ian Willis, of Camden, writes (19 November): This week a new masthead appeared in the Camden Local Government Area called the Independent South-West published by King Media Regional based in Bowral, NSW. It was launched at Camden’s annual Light Up Festival. Editor Jane King and other staff handed out copies of the free monthly to families and friends who had come to see Santa, watch the fireworks and see the Christmas lights on the town’s Christmas tree.

The 20-page tabloid is printed in colour on glossy paper and is sure to give the other three free Camden weeklies, the Macarthur Chronicle, the Camden Narellan Advertiser and the District Reporter, a run for their money. King says in Issue 1 that it “is an exciting new title…family owned and managed business”. She says that the paper will serve the local community and employ local people.

The first issue certainly lives up to these promises by reporting the proceedings of the Moss Vale Local Court. Two matters dealt with involved Camden identities. Local court matters are now heard in Moss Vale since the closure of Camden and Picton court houses. The robust reporting of local court proceedings has largely disappeared from the other three Camden weeklies.

A feature page, “Ark” Up, is written by journalist Juliet Arkwright who in another life was a councillor on Wollondilly Shire Council. This edition profiles the Acting President of the Camden Chamber of Commerce Maryann Strickling. The chamber states ‘we look forward to working with a truly independent newspaper’.

The first edition also has copy provided by the local federal member, a photo feature of a fashion launch at Campbelltown, and content shared from the newspaper’s stablemate LatteLife Wingecarribee, which claims to be the “Heartbeat of the Southern Highlands”.

King Media also publishes City Circular which, according to Miranda Ward at Mumbrella, replaced a void left by the closure of News Corps mX in 2015 and is distributed at railway stations. The first newspaper published by King Media group was the masthead LatteLife Sydney which started life in the Eastern Suburbs in 2010. King Media then expanded to publishing the Southern Highlands edition in 2014.

The Independent’s print run of 10,000 will be distributed across localities from Cawdor to Leppington through local retailers, surgeries, real estate officers and other outlets. The print run is modest by comparison to its competitors in the Camden LGA and the publisher’s promises seem ambitious. King Media will support the print edition by managing a Facebook page.

The conservative reporting of local matters by the Independent’s three Camden competitors certainly leaves a niche in the market place if controversies surrounding Camden Council continue as they have done in recent months. King has promised to “hold the Council to task” and take it up to other local papers. If she sticks to her promises the Independent South-West will fit in well with Camden’s fierce parochialism and localism.

Australian Newspaper History Group Newsletter, No 90, December 2016— 11

 

Newspaper Image IndepSW 2016 Iss1
The first edition of The Independent South-West that appeared in Camden (I Willis)

 

89.4.10 Tahmoor’s once-a-century publication

Ian Willis, of Camden, writes: On 1 September 2016 the local independent weekly, the District Reporter, published an eight-page wraparound supplement under the banner heading of the “Tahmoor Times Souvenir Edition”. It was “edition 1, volume 1” of a special edition that was “published every 100 years”. The supplement celebrated the centenary of the naming of Tahmoor NSW and the Back to Tahmoor celebrations. It was sponsored by the District Reporter and the Tahmoor Chamber of Commerce under its president Bob Clayton.

The District Reporter is a free 16-page weekly published by a family owned company, Wombaroo Publishers, of Camden. The newspaper was launched in 1998 and has a distribution of 16,900 primarily across the Camden and Wollondilly Local Government Areas, including Tahmoor. The publication has a popular weekly local history feature on the back page called “Back Then” under the direction of newspaper editor Lee Abrahams. Volunteers read aloud the supplement to some of the residents at the local Carrington Convalescent Home.

The idea of the supplement and its promotion were the brainchild of Bob Clayton who is variously described as a team of one taking on roles from journalist and political editor. Clayton’s editorial stated that he only published the supplement “every one hundred years” with the next edition in 2116. Clayton supplied the content with layout done by the District Reporter’s sales manager Noel Lowry.

The supplement’s feature article “Bridge to Bridge – Tahmoor a History” presented an interesting collection of images with a short story of the history of the town. Past extracts from the Picton Post supported the story. For example, in 1933 local character Barney Abbot spotted a UFO from his farm paddock one night. Then there was an offer in 1934 to take a Ford V8 for a drive with a recent sighting of Elvis Presley in Tahmoor.

Mr Clayton said, “It was all to have a bit of fun and to tell tales from the past. History is a bit dry and you need to make it interesting.”

Other centenary celebrations were outlined in the supplement and are a “Back to Tahmoor Day”, a history publication, a photographic exhibition, the development of a history walk and a time capsule for Tahmoor Public School.

Storytelling occurs in all cultures and the “Tahmoor Times” supplement adds to some of the colourful yarns about the local area. Clayton said he would send a copy of the supplement to the National Library. The supplement provides an insight in to the area’s sense of place and its cultural landscape.

Australian Newspaper History Group Newsletter, No 89, September 2016— 15

 

Camden Show Signage 2018
The Camden Show attracts over 40,000 people to the two day festival in the country town of Camden. (I Willis)

 

67.3.4 CAMDEN: SHOW COVERAGE HIGHLY COMMENDED

Ian Willis from Camden writes (31 March): The Camden press excelled itself in recent weeks with an incredible coverage of the 2012 Camden Show. The show always gets strong support from the local weekly newspapers – Camden-Narellan Advertiser, Macarthur Chronicle (Camden Edition) and the District Reporter – and this year was no different.

The amount of page space devoted to the show is worthy of special examination. Between January and March over 6300 column centimetres were devoted to the show matters, peaking in the weekly editions before the show. The Advertiser had an eight- page wrap-around, the Chronicle had a 12 page wrap-around while The District Reporter had a 24-page special edition, as well as its regular weekly edition. This was supplemented with extensive photo galleries on the newspaper websites and in their print editions after the show. In addition the Macarthur Chronicle offered to print a special front page for showgoers with their image at their show stall. The show committee supported this coverage with posters, pamphlets, programs, and television (first time 2011) and radio advertising.

The Camden Show illustrates one of the key strengths of the local press, which in the case of Camden is becoming increasingly the local suburban press, its localness. The Camden community is in a period of transition located on Sydney’s rural-urban fringe and undergoing a crisis of identity. The role of the local press in the success of this annual festival cannot be understated. The annual show (23-24 March 2012) is the premier cultural festival for the community, runs over two days and in 2012 attracted over 38,000 people. The constant theme in all material related to the show was its role as ‘still a country show’. The event had all the trade mark features of the stereotypical country show from cakes to show bags to cattle and wood chopping. The relationship between the Camden press and the show juggernaut is mutually beneficial and illustrates the strength of Camden’s sense of place, community identity and local parochialism.

The 2012 press coverage of the show illustrates the dynamic vibrancy of the local newspaper. In these days when the metropolitan press are increasingly under pressure the local press goes from strength to strength. Camden’s newspapers add to the resilience of the local community in the face of constant change on Sydney’s rural-urban fringe from urbanisation.

Australian Newspaper History Group Newsletter, No. 67, May 2012 — 12

 

Missingham, Di: D. 18 February, aged 63; former manager of the Macarthur Chronicle; was appointed manager of the Chronicle in 1985, not long after the newspaper was established; spent nine years at the newspaper “building relationships in the community’ and laying the foundations for the success of the newspaper”; was also a Camden councillor between 1995 and 1999 and deputy mayor in 1998; most recently she was Lifeline Macarthur’s sponsorship manager (Source: Ian Willis, Camden.)

Australian Newspaper History Group Newsletter, No 57    May 2010                Page 3

 

57.2.2 DISTRICT REPORTER GOES DIGITAL

Ian Willis reports: The District Reporter had its first digital edition on 15 March. The Reporter is an independently owned 16-page free weekly published by Wombaroo Publishers. Established in 1997, it circulates in the Camden and Wollondilly local government areas. One of its most popular features is the “Back Then” history page. The website has an archive of editions from the previous 12 months. It can be viewed at http://www.tdr.com.au/index.php?option=com_content&view=article&id=58&Itemid=1

Australian Newspaper History Group Newsletter, No 57  May 2010               Page 3

 

61.4.9 LIFE AS THE EDITOR OF A SMALL COMMUNITY PAPER Ian Willis reports from Camden: The editor/proprieter Lee Abrahams of the District Reporter addressed the Camden Historical Society on the life of an editor of a small community newspaper on 9 February at the Camden Museum. The District Reporter is owned by Lee Abrahams and Noel Lowry, of Camden. It is a 16pp free weekly published in Camden NSW each Monday. Abrahams maintains that it has a ―quirky style that concentrates on local and rural news. The most popular sections are the back page feature, ―Back Then, on local history, followed by ―The Diary, which is a summary of local community events. The paper has a print run of 17,000 which is circulated in the Camden and Wollondilly Local Government Areas. It is printed at Marrickville.

Australian Newspaper History Group Newsletter, No 61 February 2011 Page 18

 

Newspaper TDR 2018July6 Cover
The front page of The District Reporter which is a local independent newspaper in the Macarthur region of NSW. (The District Reporter)

 

62.3.1 CAMDEN, NSW (1): FOOTY’S BACK Ian Willis reports from Camden: On 8 March two of Camden‘s weekly newspapers, Fairfax Media‘s Camden-Narellan Advertiser and Cumberland Newspaper Group‘s Macarthur Chronicle, both published eight-page wraparounds featuring the Wests Tigers Rugby League teams. Under the banner headline, ―NRL Glory Calls‖ player Loti Tuquiri was featured in a full-page feature in the Chronicle, complemented by a season draw. The Advertiser went further and had two popular players, Chris Lawrence and Gareth Ellis, in a double page spread, while the inside two pages featured a ―Footy Tipping Guide for the die-hard fans. All for the start of the official footy season!

62.3.2 CAMDEN, NSW (2): THE SHOW Ian Willis reports from Camden: Camden‘s three free weeklies each had a major feature on the 125th 2011 Camden Show. The show is a yearly event and is promoted as the largest regional show in Australia, with expected attendances in excess of 30,000. The District Reporter, an independent, published a 24-page special advertising feature for the event, which is ‘still a country show‘. Items ranged from the opening by the Governor-General, to entertainment, horse events, grand parade, Miss Showgirl, and a guide to community groups performances (schools, community band) and local artists.

The Cumberland Press‘s Macarthur Chronicle had a 12-page wraparound and noted that the show was still going strong‘ after 125 years, and the appearance of the ―G-G was the ―icing on the cake. It was reported that the inaugural show in 1886 was ―met with enthusiasm and approval‖ by those attending. Fairfax‘s Camden-Narellan Advertiser had an 8 page wraparound ‗souvenir edition‘ and featured a double page spread of an attractive young bloke‘ from the show organising committee, Daniel Dickenson. Daniel stated that he was ‘dedicated to making sure the country show continue[d] for many years‘, while the Advertiser assured its readers that the show was ―an age-old event that stop[ped] Camden in its tracks.

Australian Newspaper History Group Newsletter, No 62 May 2011 Page 9

 

Camden Show 2018 promo
The Camden Show is an annual celebration of things rural in the township of Camden for over 100 years. (Camden Show)

 

CAMDEN (NSW): AN EDITOR’S LIFE

63.4.4 Ian Willis reports from Camden: An account of life as the editor/proprietor of the District Reporter, Lee Abrahams, was published in the March journal of the Camden Historical Society, Camden History. The District Reporter is a 16pp free weekly published each Monday in Camden. Lee Abrahams and her husband Noel started the newspaper as a monthly in 1997 in the Austral area. They moved the paper to Camden to fill a vacuum left by the closure of the Camden Crier, a free weekly. The Reporter has a circulation of 17,000 and a footprint of 37,000 homes. It has been online for 12 months with around 200 weekly downloads. The most popular feature is the weekly history page, Back Then‘.  According to Abrahams the masthead colours of blue and green reflect the rural landscape of sky and grass.

Australian Newspaper History Group Newsletter, No 63 July 2011 Page 15

 

56.3.3 CAMPBELLTOWN AND CAMDEN: DIGITAL EDITION

Ian Willis reports: The Macarthur Chronicle announced a complete digital edition of the newspaper in its issue of 23 February. The online edition also provides access to archives of the newspaper containing issues for the last two years, an online index and a host of live hyperlinks.

Australian Newspaper History Group Newsletter, No 56     February 2010     Page 4

 

56.4.1.3 CAMPBELLTOWN, NSW: 25 YEARS

From Camden, Ian Willis writes: The Macarthur Chronicle (Cumberland Courier Newspapers, with Campbelltown and Camden editions) recently had a 16-page wrap-around to celebrate its 25th anniversary.  The feature reproduced a number of the front pages from over the last 25 years. These illustrated the changes to the masthead (nine all up), the introduction of colour photographs on the front page in 1991 and the changing format of the presentation with the greater emphasis on images and less on text. The foundation editor Chris Wharton (now chief Western Australian Newspapers) recalled how Greg Evans and Debbie Newsome of the top rating TV show Perfect Match launched the first edition. The cover story of the 36 page first edition was the arrival of baby Andrew James Packer, a healthy baby delivered at Camden Hospital. The current editor Mandy Perrin, who assumed control in 1993, recalled how she started as a cadet journalist nine months after the Chronicle was launched. Under her leadership the Chronicle has grown and in 2006 split into three editions for Camden, Campbelltown and Wollondilly and had its first online edition. The 25th commemorative edition had 128 pages and according to Bob Osburn (editor-in-chief of Cumberland Courier Newspapers) 123,000 readers. There were many tributes on the anniversary from civic leaders. Michael Knight, former Campbelltown State Labor MP, stated that “local newspapers succeed best when they become part of the fabric of their community… And that’s precisely what the Chronicle has done”.

 

Newspapers Image Pile
Newspapers provide a trove of information about events, personalities, stories, businesses, sport and a host of other matters. (Wikimedia)

 

56.4.1.4 CAMDEN, NSW: 130 YEARS

Ian Willis again: The Camden Advertiser issued on 10 February a 16 page wrap-around celebrating 130 years of newspaper publishing from 1880 to 2010. The supplement had the genealogy of the newspaper and its antecedents. In all, the newspaper family tree identified 20 different mast-heads that were related to the Camden Advertiser. These included local newspapers published in Camden, Campbelltown, Picton and Ingleburn. The birth of the newspaper group took place with the Campbelltown Herald first published on 14 February 1880 by William Webb.

The history of the newspaper group in the feature was divided into a number of sections: 1. The Great Pioneers 1880-1900, 2. The Builders 1900-1920, 3. The Sidman Supremacy 1920-1938, 4. The War Years 1938-1949, 5. Goodbye to the Sidmans, 6. The Heyday of S. Richardson Newspapers, 1952-1982, 7. The Hard Years 1982-1987, 8. From Strength to Strength, 8. Modern, But Traditional. Since 2006.

The publishers of these newspapers were colourful local identities and they all made an indelible mark on their communities. The feature provides an interesting glimpse, if brief, into the role of the local newspaper in a small community, with their parochialism, localism and parish pump politics.

The feature has 17 photographs with a number of reproductions of front pages. There are also interviews with a number of surviving staff who worked for some of the newspapers in the group.

The front cover of the feature is an interesting juxtaposition between then and now, with a reproduction of the 1880 Camden Times, with a local reporter, MIchelle Taverniti reflecting on an 1880 version of herself.

Australian Newspaper History Group Newsletter, No 56  February 2010         Page 5-15

 

29.61 THESIS

Ian Willis, “The Women’s Voluntary Service: A Study of War and Volunteering in Camden,  1939-1945”, PhD thesis, Department of History and Politics, University of Wollongong,  The thesis is a local study of wartime Camden through an examination of a war-specific  voluntary organisation, the Women’s Voluntary Service. The aim of the thesis was to unravel  the social processes and cultural traditions at work in the town’s female philanthropy, and, by  so doing, tease out the main threads of Camden’s wartime experience. The thesis  encompasses the involvement of Camden’s press in these processes.

Australian Newspaper History Group Newsletter No 29 September 2004 Page 17

 

12.42 Research

WILLIS, Ian (Camden, NSW): Work in progress – PhD, “The Women’s Voluntary Services: a case study of war and voluntarism in Camden, 1939-1945”; principal source dfocuments, Camden News (owner George Sidman) and Camden Advertiser (owner Arthur Gibson).  Address: PO Box 304, Camden, 2570.

Australian Newspaper History Group Newsletter No 12 May 2001 Page 15

 

Newspapers Local 2018Aug6
A selection of newspaper mastheads from the Macarthur region in 2018. (I Willis)

 

41.33 FOR THE HOLIDAYING AUDIENCE

Ian Willis writes from Camden, NSW: Fairfax Community Newspapers issued a special edition of their Sydney suburban newspapers on 26-27 December 2006 and 2-3 January 2007  called the Holidayer. The issue covered 14 suburban newspapers across the south, south-west  and western parts of Sydney. Titles included: Campbelltown Macarthur Advertiser, Camden  Advertiser, Wollondilly Advertiser, South Western Rural Advertiser, Liverpool City  Champion, Fairfield City Champion, Parramatta Sun, St George & Sutherland Shire Leader, Penrith City Star, Hawkesbury Independent, Blacktown Sun, St Mary’s-Mt Druitt Star, Hills News, Northern News. The Camden edition carried local stories and advertisements from local businesses. There were also stories on holiday activities across western, south-western and southern Sydney under the heading “Get out, go do it”.

Australian Newspaper History Group Newsletter No 41 February 2007 Page 10

 

1.2 LOCAL NEWSPAPERS – LOCAL IDENTIES CONFERENCE

A very successful Conference was held at Chiltern, North East Victoria, on the  weekend of 1-3 October 1999. About 60 participants enjoyed papers on:

  • The history of the Chiltern Federal Standard (Ross Harvey)
  • Dynasties in the NSW provincial press (Rod Kirkpatrick)
  • The Shepparton News’ recent history (John Tidey)
  • Newspaper preservation (Wendy Smith)
  • Old Journalism at Moreton Bay (Denis Cryle)
  • The Barrier Daily Truth’s women’s column in 1910 (Liz Macnamara)
  • The effect of the introduction of radio on the Dimboola Banner (Leigh Edmonds)
  • Newspaper trade directories (Dennis Bryans)
  • Circulation figures for nineteenth-century Victorian country newspapers (Tom Darragh)
  • Newsprint in nineteenth-century Australia (Carol Mills)
  • Weekly and monthly papers in the nineteenth-century (Peter Dowling)
  • Country Catholics and the Melbourne press (Victoria Emery)
  • Patriotism reflected in WWII Camden News and Camden Advertiser (Ian Willis)
  • Community, identity and the ethnic press (Sonia Mycak)

ANHG No 1  October 1999  p1

 

Newspapers Image
Newspapers are an important means of communication and have been around for centuries in print and most recently digital form. (Wikimedia)

 

10.19 COMMUNITY PAPERS (2): ALLIANCE TOWN CRIER FOR BERRY

Ian Willis, of Camden, has sent us a copy of The Berry Alliance Town Crier, a quarterfold produced by the Berry Small Towns Alliance Inc. which sets out to “provide communication to the people of Berry about community activities and to generate a small income for the Berry Alliance to cover administrative costs”. Editor is Bonnie Cassen. Issued monthly, it has a distribution of 1800. The September issue carried 24 pages.

Australian Newspaper History Group Newsletter No 10 December 2000 Page 7

 

37.50 CAMDEN ADVERTISER BACK COPIES

Camden Public Library is trying to find a good home for originals of the Camden Advertiser in a broken run from the 1930s to the 1950s. Ian Willis writes: “I convinced the library to put them on microfilm when I was doing my PhD. It was one of my principal sources. Our historical society cannot house them.”

Australian Newspaper History Group Newsletter No 37 May 2006 Page 15

 

39.27 CAMDEN ADVERTISER 30 AND 20 YEARS AGO

From Ian Willis, of Camden, NSW: The Camden Advertiser (23 August 2006) had a 16-page wrap-around on the theme “Living in the 70s”. It included a series of three articles that recalled the front pages of the Campbelltown-Ingleburn News, the Camden News, and the Picton Post in 1976. The stories related to local issues surrounding planning and the new Macarthur Growth Centre, parking, a new bridge over the Nepean River, and Camden retaining its “rural charm”. The Camden Advertiser (20 Sept. 2006) carried a 12 page advertising feature liftout on “Living in the 80s”. The feature carries an overview of the newspaper stories of the period, with a concentration on 1986. It features the front-page stories of that year including a “heated war of words” between the mayor of Campbelltown, Guy Thomas and Campbelltown’s Labor MP Michael Knight.

Australian Newspaper History Group Newsletter No 39 October 2006 Page 10

 

51.3.1 SMALL PAPERS

Ian Willis reports from Camden, NSW: Our local newspapers treat the men and women who contributed to the Victorian Fire situation as local “heroes” in the finest tradition of the bushman and Anzac legends. The front page of the Camden Advertiser of 18 February reads “FACES OF GENEROSITY” with the story starting: “As bushfires wreaked destruction on lives in Victoria, Camden sprang into action. Our firefighters flew in to meet the flames, and thousands of dollars of donations have poured in to support relief.” The story ran through to pages 2 and 3 with photographs of RFS volunteers, school children holding fundraising events and other community fundraising events.

Our weekly independent, the District Reporter led on 16 February with a story “COMMUNITY SHOWS IT HAS A BIG HEART”, outlining the efforts of a local Catholic independent high school and its fundraising effort with photographs of the young people at the school. This was supported with a page 5 story about donations collected at a local shopping centre.

The Cumberland Newspaper Groups is represented in our local area by the Camden Edition of the Macarthur Chronicle. On 17 February it led with a story headed “OUR FINEST”. The story outlined the efforts of the Macarthur RFS unit and stated “the Macarthur region’s exhausted firefighters arrived home last week into the arms of loved ones after experiencing hell on earth”. The story outlined the efforts of efforts of our local heroes defending homes, electricity switching stations, and general fire fighting. Colin Spinks, the deputy group officer and member of the Camden West RFS brigade stated: ‘(the fire) would come down and the wind would turn back again. There was no saying where the wind was going to come from”. This was supported with extensive coverage of local fundraising events on pages 4, 5 and 6. David Campbell reported that “the heartbreaking plight of the bushfire victims in Victoria has prompted a generous response from the Macarthur region”.

Australian Newspaper History Group Newsletter  No 51  February  2009      Page 7

 

43.26 MACARTHUR NEWSPAPERS

Ian Willis writes: The Macarthur Chronicle, which is part of the Cumberland Newspaper Group, has launched a new website for its local Macarthur newspapers. These are Macarthur Chronicle (Campbelltown Edition), Macarthur Chronicle (Camden Edition), Macarthur Chronicle (Wollondilly Edition). The three newspapers are on the front page of the website then linked to local stories for each edition. The site is located at http://www.macarthurchronicle.com.au/.

Australian Newspaper History Group Newsletter  No 43  July 2007      Page 8

 

Newspapers WW1 Country Mastheads
Local newspapers were an important part of all country towns across Australia. (Trove/IWillis)

 

39.27 CAMDEN ADVERTISER 30 AND 20 YEARS AGO

From Ian Willis, of Camden, NSW: The Camden Advertiser (23 August 2006) had a 16-page wrap-around on the theme “Living in the 70s”. It included a series of three articles that recalled the front pages of the Campbelltown-Ingleburn News, the Camden News, and the Picton Post in 1976. The stories related to local issues surrounding planning and the new Macarthur Growth Centre, parking, a new bridge over the Nepean River, and Camden retaining its “rural charm”. The Camden Advertiser (20 Sept. 2006) carried a 12 page advertising feature liftout on “Living in the 80s”. The feature carries an overview of the newspaper stories of the period, with a concentration on 1986. It features the front-page stories of that year including a “heated war of words” between the mayor of Campbelltown, Guy Thomas and Campbelltown’s Labor MP Michael Knight.

Australian Newspaper History Group Newsletter  No 39  October 2006       Page 8

 

Willis, Ian, presented a paper at the Australian Historical Association 2006 Biennial Conference at the Australian National University on Genres of History. The paper title was “Looking at Regional Identities on the Homefront” and concerned the role of country newspapers as an important historical source. He used the case study of the Camden News and Camden Advertiser, during World War II. The paper examined the regional identity of conservatism and its representation in the wartime reporting in Camden press as patriotism.

Australian Newspaper History Group Newsletter  No 39  October 2006     Page 8

 

Attachment to place · Camden · Communications · Community identity · Cultural Heritage · Fashion · Heritage · Historical consciousness · Historical thinking · History · Local History · Local newspapers · Memory · Newspapers · Place making · Sense of place

Despite the doom and gloom in Australian media, the outlook for regional papers remains strong

Despite the doom and gloom in Australian media, the outlook for regional papers remains strong

 

File 20180730 106521 f7e5yz.jpg?ixlib=rb 1.1
The essence of local newspapers is that they are a mirror of the small communities that produce them.
Author supplied, Author provided

Ian Willis, University of Wollongong

Is the “local rag” doomed under the Nine-Fairfax merger and the re-shaping of the Australian media landscape?

Does the creation of the new media-entertainment conglomerate threaten the very existence of the local newspaper?

Media commentary has justifiably questioned the continuation of quality journalism and editorial independence of the metropolitan dailies in Sydney and Melbourne.
Yet there has been a silence on the threat to small country and suburban mastheads.

The Australian Community Media division of Fairfax Media controls 16 Sydney suburban mastheads, around 110 local newspapers across New South Wales and ACT and a further 50 or so local mastheads across the country.




Read more:
Nine-Fairfax merger rings warning bells for investigative journalism – and Australian democracy


Media consolidation and rationalisation threatens the viability of these small community newspapers.

Studies in the United States have shown that communities suffer when local newspapers shut their doors. The level of scrutiny of government declines, along with governance standards and the health of local democratic processes.

But will the local newspaper actually disappear for good? British newspaper historian Rachel Matthews has stated that the death of the local newspaper has been predicted more than once over the past 250 years.

Local papers have a long history in Australia. Newspaper historian Rod Kirkpatrick states that the first regional newspapers outside the capital cities appeared in Launceston in 1825, Geelong in 1840 and Maitland in 1841.

Some local newspapers became part of family press dynasties across rural Australia, and local press barons protected their interests by forming country press associations to lobby colonial governments.

Journalism in local colonial newspapers was driven by parochialism and notions of progress. Little has changed today.

The importance of the local newspaper

The essence of local newspapers is that they are a mirror of the small communities that produce them. Regional historian Louise Prowse says the local newspaper is central to the life of country towns.

Country and suburban journalists and editors are embedded in their communities, and as Belinda Sanders, the editor of the District Gazette in regional NSW, points out, readers have direct access to them.

The cover of The District Reporter newspaper for 6 July 2018. The masthead is published by Wombaroo Publications in Camden NSW. It is a weekly 16pp tabloid.
The District Reporter

Lee Abrahams, the owner and editor of the The District Reporter in Camden, NSW, aims to tell the “local people about their local area and their stories are part of that agenda”.

‘New shoots’ appear in the field

Some suggest that a new business model is already emerging. British academic journalist Richard Sambrook has suggested that with “highly targeted journalism, local cost operations can work”.

Reports of the emergence of free regional newspapers are positive signs of the endurance of the local newspaper model. Cheryl Newsom, the editor of the Canowindra Phoenix, another small-town NSW paper, says the focus is on “telling positive stories from regional NSW, keeping the local community at its centre”.

The cover of the Canowindra Phoenix newspaper for 19 July 2018.
Canonwindra Phoenix

The Phoenix is published every Thursday in the community of Canowindra, population 2,300. Around 500 copies are letter-boxed, 360 delivered to roadside mailboxes and another 440 droped at businesses in surrounding towns. There are 1,100 email subscribers, and readers can also follow the newspaper on Twitter, Instagram and Facebook.




Read more:
A modern tragedy: Nine-Fairfax merger a disaster for quality media


The Phoenix group has local editions at Canowindra, Forbes and Parkes with circulations of 2,000, 3,000 and 3,500, respectively. The Parkes edition was launched in March 2016 and Forbes in July 2015. Another edition was launched in Hilltop and later sold.

Publisher Sarah Maynard says the Phoenix group employs a staff of 12 and attributes the success of the newspapers to them being free, as “no one wants to pay for news anymore”. The newspapers support the local community and the newspapers receive strong support from regular advertisers, particularly local councils.

Confidence in the future of the local newspaper

In recent years, there has been extensive rationalisation and consolidation within the country press mastheads of the large media companies and the loss of journalists’ jobs.

Even with these uncertainties and the threat of further cost cutting with the Nine-Fairfax merger, there are those who have confidence in future of the local newspaper.

Deputy Prime Minister and Nationals leader, Michael McCormack, recently said that “regional newspapers are still viable and have a future”.

A former country journalist and editor, McCormack stated:

…country newspapers are still thriving. They’re doing it because they’re producing the sort of parish-pump stuff that isn’t available anywhere else and good luck to those little rags.

Even in the age of digital disruption and media consolidation, there are green shoots and new mastheads.

Ian Willis, Honorary Fellow, University of Wollongong

This article was originally published on The Conversation. Read the original article.