The 1929 CWA Blue & Gold Ball at Sydney's Ambassador Cabaret was a prestigious fundraising event attended by significant dignitaries, including the Governor General. The ball featured "living pictures" and showcased elaborate gowns, including Clarice Faithfull Anderson's historic dress from the 18th century, which later became a treasured family heirloom and is now part of the textile collection of the National Museum of Australia.
Category: Emotion
Historian writes about McWings: storytelling as effective marketing.
The McDonald's McWings campaign creatively utilizes historians as storytellers to establish authenticity and emotional connections with consumers. By intertwining historical references and narratives, McDonald's aims to engage audiences while reinforcing its marketing strategy, showcasing its historical impact on the food industry and its cultural significance in regions like Macarthur.
