Effrontery and the ‘flapper’
‘Flappers of the 1920s were young women known for their energetic freedom, embracing a lifestyle viewed by many at the time as outrageous, immoral or downright dangerous’, says the History.com website.
If you read the pages of the Camden News you might have agreed.
In 1920 the Camden News reported ‘flappers’ were ‘running wild’ on the streets of Sydney, or so it seemed to the casual reader. The press report stated:
A straggling procession of boisterous, well dressed young fellows, with pipe or cigarette in hand, and headed by a number of bold looking females of the ‘flapper’ type, paraded George and Pitt streets on Thursday (last week). (Camden News, 25 November 1920)
The same event was reported in Sydney’s Daily Telegraph and other Sydney newspapers with less colourful language. Apparently there had been a lunchtime march of office workers along George Street numbering around 3000, with ‘200 ladies’, supporting the basic wage case in Melbourne.
The news story that appeared in the Camden News had originally been run in the Crookwell Gazette. (Crookwell Gazette, 17 November 1920) and then re-published by the News the following week. The News and the Gazette were the only New South Wales newspapers that that ran this particular account of the Sydney march, where female office workers were called ‘flappers’.
The correspondent for the Gazette and News was offended by the effrontery young female office workers being part of an industrial campaign march. In the years before 1920 there had been a number of controversial industrial campaigns taken across New South Wales taken by workers. The Camden News had opposed these actions.
The editorial position of the Camden News was that these young women should fit the conservative stereotype of women represented by the Mothers’ Union. Here women were socialised in Victorian notions of service, ideals of dependence, and the ideology of motherhood where mothering was seen as a national imperative. (Willis, Ministering Angels:20-21)
The modern girl
The Sydney ‘flappers’ were modern girls who participated in paid-work, dressed in the latest fashions, cut their hair short, watched the latest movies, bought the latest magazines and used the latest cosmetics.
Just like modern girls in Camden.
Australian women were considered modern because they had the vote and they were represented in literature as a young and athletic stereotype as opposed the colourless and uninspiring English girl.
The ‘flapper’ is one representation of young women from the 1920s that appeared all over the world, and Camden was not remote from these international forces.
American author F. Scott Fitzgerald is acknowledged as the creator of the flapper and published his Flappers and Philosophers in 1920. (History.com) Other female equivalents were Japan’s moga, Germany’s neue Frauen, France’s garçonnes, or China’s modeng xiaojie (摩登⼩姐).
The term flapper linked Camden to international trends concerned with fashion, consumerism, cosmetics, cinema – primarily visual media.
The modern girl in Camden
The ‘modern girl’ in Camden appeared in the early 1920s and was shaped by fashion, movies, cosmetics and magazines.
These two photographs illustrate that young women in Camden were modern.
The young women in this 1919 pic have short hair sitting next local returned men from the war.
Another group of the young modern women appeared in Camden in 1920s. Trainee teachers shown in the photograph taken by local Camden photographer Roy Dowle. The group of 49 young single women from Sydney stayed at the Camden showground hall in 1921 along with 15 men. In following years hundreds of young female teachers stayed at the Camden showground and did their practical training at local schools.
The flapper at the movies
The most common place to the find the ‘flapper’ in Camden was at the movies – the weekly picture show at the Forrester’s Hall in Camden main street. The world on the big screen.
The movies were a visual medium, just like fashion, cosmetics, advertising, and magazines, that allowed Camden women to embrace the commodity culture on the Interwar period.
The Camden News used the language of latest fashions and styles when it reported these events or ran advertisements for the local picture show.
One example was the advertisement for the ‘Selznick Masterpiece’ the ‘One Week of Love’ in 1923. The was first time that the term ‘flapper’ appeared in a Camden movie promotion and it was announced it to the world this way:
‘Every man, woman, flapper, bride-to-be and eligible youth in Australia is crazy-to-see its stupendous wreck scene, thrilling aeroplane crash, strong dramatic appeal, lifting humour, intoxicating love scenes, bewildering beauty, lavishness, gripping suspense, heart-toughing pathos, which all combing to make it the biggest picture of the year’. (Camden News, 9 August 1923)
According to country press reports the movie was the ‘passion play of 1923’ and showed at PJ Fox’s Star Pictures located in the Foresters’ Hall, which had opened in 1914. Starring silent film beauty Elaine Hammerstein and female heart-throb Conway Tearle the movie had enjoyed ‘a sensational long-run season’ at Sydney’s Piccadilly Theatre. (Kiama Reporter and Illawarra Journal, 7 March 1923)
Foreign movies blew all sorts of ideas, trends and fashions into the Camden district including notions about flappers.
Young Camden women were influenced by images and trends generated by modernism at the pictures, in magazines, in advertising, in cosmetics, and in fashion.
While Camden could be a small closed community it was not isolated from the rest of the world.