The authenticity of images on social media is increasingly questionable due to advancements in generative AI and deepfakes. Manipulation techniques distort reality, leading to curated perceptions and ethical dilemmas in photography. Iconic figures like Frank Hurley exemplify the tension between authenticity and representation, highlighting the need for transparency in image manipulation.
Tag: Social media
Historian writes about McWings: storytelling as effective marketing.
The McDonald's McWings campaign creatively utilizes historians as storytellers to establish authenticity and emotional connections with consumers. By intertwining historical references and narratives, McDonald's aims to engage audiences while reinforcing its marketing strategy, showcasing its historical impact on the food industry and its cultural significance in regions like Macarthur.
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A new Macarthur regional masthead
A new Macarthur regional masthead called Smarter Macarthur magazine.
