30th anniversary
This year, 2023, is the 30th anniversary of the Celebrate Camden 93 spring festival organised by the Camden Chamber of Commerce.
Camden has held successful spring festivals for many years, but few remember this one.
Camden’s spring festivals have adopted a variety of names over the years.
In 1993, the event sponsor, the Camden Chamber of Commerce, branded the festival as Celebrate Camden 93, to be held on September 18-19.
Chamber vice-president Vicki Sutherland was the brainchild of the 1993 event and was backed by the Camden Main Street Committee and Camden Council.
According to the Camden Chamber of Commerce, the festival aimed to promote Camden as a viable tourist and shopping destination. (Macarthur Advertiser, 22 September 1993)
Event organiser Vicki Sutherland said, ‘The town had to stand up and be counted before it became obsolete. The recession and the fact that most Sydneysiders think Camden was out bush have contributed to business shrivelling away.’
‘We’re a great area to visit for the weekend and we’re a great area to go and shop,’ she says. (Sunday Telegraph, 6 June 1993)
Chamber president Mart Rampe said, ‘I am confident the festival would ‘portray the real feeling of Camden and turn into annual event’.
Event organisers hoped that it matched Campbelltown’s annual Fisher’s Ghost Festival.
The organising committee printed t-shirts, decorated the main street, and organised publicity in local newspapers and 2WS to broadcast the event. (Macarthur Advertiser 9 June 1993)
Event publicity came in various modes. Organisers successfully got a double-page spread in the Sydney Sunday press in June with the header PUTTING A TOWN BACK ON THE MAP. (Sunday Telegraph, 6 June 1993)
Suzanne Houwelling, writing in the Sunday Telegraph, went hyperbolic and maintained that ‘Camden is about to become the village that roared. And it’s prepared to go to extraordinary lengths to achieve that’. (Sunday Telegraph, 6 June 1993)
Speculation of cancellation
There was trouble for the event looming in August with a lack of sponsorship. Some were concerned that the festival would be cancelled. (Macarthur Advertiser, 16 August 1993)
When these concerns were aired in the local press, sponsors picked up, and Camden Mayor Frank Brooking declared the festival would go ahead.
Organiser Vicki Sutherland said, ‘It was a shame some of the local businesses had not seen the value of marketing through Celebrate Camden’. (Macarthur Advertiser, 16 August 1993)
There were to be various events on the main street over the two-day festival, including a street parade on Saturday morning at 9am. Followed by festivities continuously over the next 36 hours, with more than 50 events scheduled. (Macarthur Advertiser, 22 September 1993)
The most popular events were a midnight wedding ceremony, a fireworks display, a hot rod and Pontiac display, a family BBQ and jazz bands. (Macarthur Advertiser, 22 September 1993)
Great success
So, how did things go?
Event organiser, Vicki Sutherland claimed in the local press that the event was an ‘astronomical success’ with over ‘100,000 flocking’ to the event. (Macarthur Advertiser, 22 September 1993)
‘We are hopeful that it’ll set the foundations for many more in the future’, she said.
‘It’s early days yet, but the feedback I’ve been getting from businesses so far is great’. (Macarthur Advertiser, 22 September 1993)
Former Chamber president Wanda Sharpe said, ‘It was a great success with a great atmosphere but a few bugs to iron out’.
The bugs apparently were ‘the presence of a few hoons and under-age drinkers on the streets on Saturday night’. (Macarthur Advertiser, 22 September 1993)
Celebrate Camden 94
In 1994, Chamber of Commerce president Mart Rampe said that Celebrate Camden 94 was to proceed on the weekend of 17-18 September.
‘A number of changes have been made, the main one being that all activities will cease at midnight and recommence again at 9am Sunday’. (The Camden Crier, 31 August 1994)
Celebrate Camden 94 was planned to have street stalls, community events, a craft exhibition, a broadcast of community radio, and a street parade on Saturday at 1pm. (The Camden Crier, 24 August 1994)
Sponsorship problems
Sponsorship for Celebrate Camden 94 proved to be a problem.
Mr Rampe said, ‘I am quite disappointed at the response from some of the businesses in Camden. Whilst our financial support looks like equalling that of last year, it disturbs me that much of the support is coming predominantly from the same people that contributed last year. The support that the event is receiving is coming from less than 10% of the business community which I consider to be far too low. It also means that there are a number of businesses out there who are prepared to ‘freeload’ on the efforts of others. This is an attitude I find difficult to comprehend’. (The Camden Crier, 31 August 1994)
Planning proceeded.
The local Camden press had an eight-page lift-out in the Macarthur Advertiser and a four-page lift-out in The Camden Crier. (Macarthur Advertiser, 14 September 1994; The Camden Crier, 14 September 1994)
The Advertiser centre-page spread listed 38 events across the weekend, including the street parade on Saturday afternoon led by an elephant called ‘Betty’ from Bullen’s Animal World at Wallacia. Over 45 sponsors were mentioned in the lift-out. (Macarthur Advertiser, 14 September 1994)
Success or failure?
Event organiser Vicki Sutherland wrote in her report on Celebrate Camden 94 that the ‘event has been hailed as a success by many and a failure by a few’. She reported that the crowd showed ‘an enormous drop in attendance by our locals’ and had a ‘poor response from many local business houses’. Sponsorship was supported by 96 local businesses that comprised 36% of the budget. The biggest expense was advertising, which took up 45% of the budget. She maintained that the street parade was ‘the biggest attraction’, there were 52 street stalls and the John Street stage ‘was once again a great centre of entertainment’. Unlike 1993, there were few problems in the Camden Town Centre after midnight, and vandalism was down on the previous year. Sutherland ended the report with a question: ‘Will there be a Celebrate Camden 1995’. (Vicki Sutherland, Co-ordinators Report 1994, Celebrate Camden Committee)
The question was answered in 1995 when the Celebrate Camden Festival faded out and was replaced by the Cowpastures Bicentennial celebrations.
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