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Celebrate Camden 93, a spring festival

30th anniversary

This year, 2023, is the 30th anniversary of the Celebrate Camden 93 spring festival organised by the Camden Chamber of Commerce.

Camden has held successful spring festivals for many years, but few remember this one.

Camden’s spring festivals have adopted a variety of names over the years.

In 1993, the event sponsor, the Camden Chamber of Commerce, branded the festival as Celebrate Camden 93, to be held on September 18-19.

Chamber vice-president Vicki Sutherland was the brainchild of the 1993 event and was backed by the Camden Main Street Committee and Camden Council.

According to the Camden Chamber of Commerce, the festival aimed to promote Camden as a viable tourist and shopping destination. (Macarthur Advertiser, 22 September 1993)

Event organiser Vicki Sutherland said, ‘The town had to stand up and be counted before it became obsolete. The recession and the fact that most Sydneysiders think Camden was out bush have contributed to business shrivelling away.’

‘We’re a great area to visit for the weekend and we’re a great area to go and shop,’ she says. (Sunday Telegraph, 6 June 1993)

Chamber president Mart Rampe said, ‘I am confident the festival would ‘portray the real feeling of Camden and turn into annual event’.

Event organisers hoped that it matched Campbelltown’s annual Fisher’s Ghost Festival.

Celebrate Camden 93 street parade at the corner of John & Argyle Streets (V Sutherland, 1993)

The organising committee printed t-shirts, decorated the main street, and organised publicity in local newspapers and 2WS to broadcast the event. (Macarthur Advertiser 9 June 1993)

Event publicity came in various modes. Organisers successfully got a double-page spread in the Sydney Sunday press in June with the header PUTTING A TOWN BACK ON THE MAP. (Sunday Telegraph, 6 June 1993)

Suzanne Houwelling, writing in the Sunday Telegraph, went hyperbolic and maintained that ‘Camden is about to become the village that roared. And it’s prepared to go to extraordinary lengths to achieve that’. (Sunday Telegraph, 6 June 1993)

Speculation of cancellation

There was trouble for the event looming in August with a lack of sponsorship. Some were concerned that the festival would be cancelled. (Macarthur Advertiser, 16 August 1993)

When these concerns were aired in the local press, sponsors picked up, and Camden Mayor Frank Brooking declared the festival would go ahead.

Organiser Vicki Sutherland said, ‘It was a shame some of the local businesses had not seen the value of marketing through Celebrate Camden’. (Macarthur Advertiser, 16 August 1993)

There were to be various events on the main street over the two-day festival, including a street parade on Saturday morning at 9am. Followed by festivities continuously over the next 36 hours, with more than 50 events scheduled. (Macarthur Advertiser, 22 September 1993)

The most popular events were a midnight wedding ceremony, a fireworks display, a hot rod and Pontiac display, a family BBQ and jazz bands. (Macarthur Advertiser, 22 September 1993)

Great success

So, how did things go?

Event organiser, Vicki Sutherland claimed in the local press that the event was an ‘astronomical success’ with over ‘100,000 flocking’ to the event. (Macarthur Advertiser, 22 September 1993)

‘We are hopeful that it’ll set the foundations for many more in the future’, she said.

‘It’s early days yet, but the feedback I’ve been getting from businesses so far is great’. (Macarthur Advertiser, 22 September 1993)

Street parade for the Celebrate Camden 93 celebrations (V Sutherland, 1993)

Former Chamber president Wanda Sharpe said, ‘It was a great success with a great atmosphere but a few bugs to iron out’.

The bugs apparently were ‘the presence of a few hoons and under-age drinkers on the streets on Saturday night’. (Macarthur Advertiser, 22 September 1993)

Celebrate Camden 94

In 1994, Chamber of Commerce president Mart Rampe said that Celebrate Camden 94 was to proceed on the weekend of 17-18 September.

‘A number of changes have been made, the main one being that all activities will cease at midnight and recommence again at 9am Sunday’. (The Camden Crier, 31 August 1994)

Artwork for publicity for Celebrate Camden 94 (V Sutherland, 1994)

Celebrate Camden 94 was planned to have street stalls, community events, a craft exhibition, a broadcast of community radio, and a street parade on Saturday at 1pm. (The Camden Crier, 24 August 1994)

Sponsorship problems

Sponsorship for Celebrate Camden 94 proved to be a problem.

Mr Rampe said, ‘I am quite disappointed at the response from some of the businesses in Camden. Whilst our financial support looks like equalling that of last year, it disturbs me that much of the support is coming predominantly from the same people that contributed last year. The support that the event is receiving is coming from less than 10% of the business community which I consider to be far too low. It also means that there are a number of businesses out there who are prepared to ‘freeload’ on the efforts of others. This is an attitude I find difficult to comprehend’. (The Camden Crier, 31 August 1994)

Planning proceeded.

The local Camden press had an eight-page lift-out in the Macarthur Advertiser and a four-page lift-out in The Camden Crier. (Macarthur Advertiser, 14 September 1994; The Camden Crier, 14 September 1994)

The Advertiser centre-page spread listed 38 events across the weekend, including the street parade on Saturday afternoon led by an elephant called ‘Betty’ from Bullen’s Animal World at Wallacia. Over 45 sponsors were mentioned in the lift-out. (Macarthur Advertiser, 14 September 1994)

Success or failure?

Event organiser Vicki Sutherland wrote in her report on Celebrate Camden 94 that the ‘event has been hailed as a success by many and a failure by a few’. She reported that the crowd showed ‘an enormous drop in attendance by our locals’ and had a ‘poor response from many local business houses’. Sponsorship was supported by 96 local businesses that comprised 36% of the budget. The biggest expense was advertising, which took up 45% of the budget. She maintained that the street parade was ‘the biggest attraction’, there were 52 street stalls and the John Street stage ‘was once again a great centre of entertainment’. Unlike 1993, there were few problems in the Camden Town Centre after midnight, and vandalism was down on the previous year. Sutherland ended the report with a question: ‘Will there be a Celebrate Camden 1995’. (Vicki Sutherland, Co-ordinators Report 1994, Celebrate Camden Committee)

The question was answered in 1995 when the Celebrate Camden Festival faded out and was replaced by the Cowpastures Bicentennial celebrations.

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Ferguson’s Nursery, the post-war years

Ferguson’s Nursery at Hurstville, Mittagong and Sylvania

During the post-war years, Ferguson’s Nurseries continued to be located on Sydney’s urban fringe as the metropolitan area expanded into the rural surrounds.

Hurstville nursery prospered then closed, another opened on the urban fringe at Sylvania, a cold-climate nursery opened at Mittagong, and the Camden nursery closed.

In the mid-1960s, the family sold the business to new owners who continued to use the Ferguson nurseries as a trading name.

Significance

The importance of the colonial legacy of Francis Ferguson is emphasised in July McMaugh’s Living Horticulture. She only lists four New South Wales 19th colonial horticulturalists of significance, one of whom is Ferguson.

The Camden Nursery site remains quite significant in the history of the Australian nursery industry. Morris and Britton maintain that the site is

A rare remnant of an important and influential colonial nursery from the late 1850s and includes a collection of 19th century plantings and is a landmark in the local area.  (Morris and Britton 2000)

Camden Nursery site

The Camden Nursery on the Nepean River stopped operating in the immediate post-war years, and the nursery headquarters relocated to Hurstville.

In 1937 Camden Municipal Council rejected an offer from Ferguson’s nurseries of 100 rose bushes for planting in Macarthur Park. The council did not want the nursery to take cuttings from the park’s rose bushes. (Camden News, 13 May 1937)

In the 1930s, the Camden press reported that Ferguson’s nurseries had purchased the property of W Moore between the Old Southern Road and the Hume Highway (Camden News, 11 April 1935). This was in the vicinity of Little Street. (Cole, CHS, 1989) This is likely the 1937 outlet fronting the Hume Highway in Camden and still operating in 1944. (Camden News, 18 February 1937, 17 February 1944)  

The Camden Nursery outlet had stopped trading by 1946. The Camden press reported an application to connect the electricity supply to RB Ferguson’s property at the ‘the Old Nursery’. (Camden News, 19 December 1946, 27 November 1947)

Hurstville Nursery

By the mid-1950s, the nursery was trading as F Ferguson & Son, headquartered at Hurstville with branches at Sylvania and Mittagong. (Sun Herald, 13 September 1953)

Operations for Ferguson’s Nurseries were centralised at the Hurstville nursery in the post-war years, and the area around the nursery became known as Kingsgrove.

There was growth in the area following the opening of Kingsgrove Railway Station in 1931. Sydney’s residential development followed the development of suburban railway lines.

There was increased growth in the Hurstville area in the post-war years, with increased housing and rising land values.

The NSW Housing Commission built over 200 homes on the Ferguson Nursery Estate at Kingsgrove. (St George Call (Kogarah) 21 September 1945)

The state government purchased the site of Ferguson’s Nursery in 1958 and established Kingsgrove High School. (SRNSW)

In the 1957 Plant Catalogue, the nursery indicates that the business had a Kingsgrove address and had branches at Sylvania and Mittagong (Ferguson Nursery 1957)

1957 Plant Catalogue

In the 1957 Plant Catalogue of 54 pages, the nursery listed a Kingsgrove address and branches at Sylvania and Mittagong (Ferguson Nursery 1957). The catalogue listed plant stock for sale with advice for the gardener to achieve the best results.

Cover of Ferguson’s Nursery Trade Catalogue for 1957 trading as F Ferguson & Sons (Camden Museum Archives)

The catalogue listed for sale: fruit trees; Australian trees and shrubs; flowering plants including roses, camellias (51 varieties), azaleas, hibiscus; conifers; ornamental trees; palms and cycads (varieties from California, Canary Islands, Siam, South America, India, China and Japan).

Amongst the fruit trees, the catalogue listed apples, apricots, citrus (cumquats, oranges, lemons, mandarins, grapefruit), nectarines, passionfruit, peaches, pears, plums (English, Japanese), prunes, quinces, as well as almonds and walnuts.

Roses were a speciality and included novelty roses for 1957, standard roses and others. The catalogue advised gardeners to achieve the best results with roses, particularly with planting and pruning. (Ferguson Nursery 1957)

Under Australian trees and shrubs, the catalogue stated:

Australia is endowed with of indigenous Trees and Shrubs that are entirely different and considered by many far superior to anything else in the world. Nothing is more useful for Parks, School Grounds, etc, that some of out Native Flora, and certainly nothing is more hardy or topical. (Ferguson Nursery 1957)

Fergusons offered a landscaping service to

assist and advise you in the correct formation and setting-out of Lawns, Drives, Shrubberies, also in the correct selection of suitable Shrubs, Roses, and all kinds of Flowering Plants, so that the ultimate results will be charming. (Ferguson Nursery 1957) (Ferguson 1957)

Sylvania Nursery

111 Port Hacking Road, Sylvania

In the post-war years, Fergusons Nurserys followed Sydney’s urban fringe and established a new nursery south of Hurstville in the Sutherland Shire at Sylvania.

Sutherland Shire was growing in the late mid-20th century. McDowells opened a department store at Caringbah in 1961, Miranda Fair Shopping Centre opened in 1964, the new Sutherland District Hospital opened in 1958, and the Sutherland Daily Leader was launched with its first edition on 29 June 1960. (Sutherland Shire Library)

The first mention of the Sylvania nursery in the Sydney press was in 1955 when Fergusons placed an advertisement for contractors to provide a quote to build a fibro cottage on the nursery site at 111 Port Hacking Road. (SMH, 1 October 1955)

The nursery opened for trading in 1961. A story in the Sutherland press about the history of the Ferguson Nursery group. (Sutherland Daily Leader, 26 April 1961)

Nurseryman Rex Jurd conducted the management of the Sylvania nursery. (McMaugh 2005:252) (McMaugh 2005)

Nurseryman Jurd recalled that Francis Ferguson’s granddaughter, Nancy, and her husband lived on the site. He said, ‘It seemed to Rex that they had little interest in the business’.

‘It was run down, and he spent two years there fixing it up and replacing all the plant material’, wrote Judy McMaugh.

The Sylvania Nursery extended from Port Hacking Road to the waterfront on Gwawley Bay (now Sylvania Waters) (McMaugh 2005: 252-253). According to Jurd, the nursery was not clearly visible to on-coming traffic and was on the low side of the road and suffered from ‘few customers’.

Jurd, a fellow student with well-known Sydney nurseryman Valerie Swain at Ryde School of Horticulture, left Fergusons in 1959 and started working for Smart’s Nurseries at Gordon. (McMaugh 2005: 252-253)

The Sylvania Nursery was sold to the Pike family in 1966 and became part of Ferguson Garden Centre Pty Ltd. The new business retained the Ferguson name as part of the sale. (Sutherland Daily Leader, 16 May 1966)

The advice page for gardeners who purchased roses from Ferguson’s Nursery for their care and maintenance of roses. Trade catalogue for F Ferguson and Sons (Camden Museum Archives)

Mittagong Nursery

Hume Highway (then Old Hume Highway, then Ferguson Cres) Mittagong

Ferguson’s Nurseries developed a cold-climate nursery at Mittagong in 1939 and developed under the management of nurseryman Arthur Carroll.

According to nurseryman Bill Starke, Arthur Carroll ‘was equipped with a draught horse, a cross-cut saw, and an axe, and basically cleared the property by hand’. (McMaugh 2005: 105)

Mr Carroll was away on active military service during the Second World War and returned in 1946 as manager of the nursery, which traded as F Ferguson and Son. (Southern Mail, 10 May 1946)

An advertisement placed in the Southern Mail newspaper for F Ferguson & Son (Southern Mail, 17 May 1946)

Bruce Ferguson sold the Mittagong nursery to the Pike family in 1970. (McMaugh 2005:363)

This is the signage for Ferguson Cres (formerly the Hume Highway, then Old Hume Highway) at the intersection with Bowral Road, Mittagong. The street was named after the old Ferguson Nursery, located further north along what is now Ferguson Crescent. (I Willis 2022)

The former site of Ferguson’s Nursery on Ferguson Crescent (formerly Hume Highway, then Old Hume Highway) at Mittagong. This aerial view shows the remnants of the Hazelwood Garden Centre, which in 2022, is a housing development site called Ferguson Estate. (CRE 2021)

New ownership and the Ferguson name continues

Bruce Ferguson sold the Sylvania Nursery in 1966. (Reeve 2017)  

Jack Pike of Pikes Nurseries Rydalmere and Arch and Alan Newport of Newport Nurseries Winmalee (Springwood) were new owners. (McMaugh 2005: 320) The new ownership arrangement was incorporated in 1966 as Ferguson’s Garden Centres Pty Ltd. (Sydney Morning Herald, 15 October 1967).

The Pikes were innovative businessmen, and the Sydney press ran a story in 1967 that promoted the nursery as Sydney’s new ‘supergardenmarket’. (Sydney Morning Herald, 15 October 1967).

In 1970 the business purchased the Baulkham Hills Garden Centre and re-named it Ferguson’s Baulkham Hills Garden Centre. By 1973 the Newports had sold out to the Pike family interests. (McMaugh 2005:320, 366)

In 1974 outlets opened at Narrabeen, Warringah Mall, and the Sydney CBD. (McMaugh2005:365-366)

By the 1980s, many centres across the Sydney metropolitan area, including Baulkham Hills, Sylvania, Bonnyrigg, Narrabeen, Guilford, Mittagong in the Southern Highlands,  in Victoria the Mornington Peninsular and on the far-north coast at Alstonville. (McMaugh 2005:366)

The  Baulkham Hills Centre traded as Ferguson’s Garden Centres Holdings Pty Ltd and was incorporated in 1981. The nursery ceased trading in 2018, and the site was developed for residential units in 2019.

References

Ferguson, F. (1957). Ferguson’s Nursery Catalogue. Hurstville, F Ferguson & Sons.

McMaugh, J. (2005). Living Horticulture, The lives of men and women in the New South Wales nursery industry. Sydney NSW, Nursery and Garden Industry NSW & ACT.

Morris, C. and G. Britton (2000). Colonial landscapes of the Cumberland Plain and Camden, NSW: A survey of selected pre-1860 cultural landscapes from Wollondilly to Hawkesbury LGAs. Sydney NSW, National Trust of Australia (NSW). 1 & 2.

Reeve, T. M. (2017). “‘Rawson’, Condamine Street, Campbelltown, a private residence, formerly known as ‘Marlesford’.” Grist Mills 30(2): 25-32.

Updated on 13 May 2023. Originally posted on 16 January 2022.

1920s · Agricultural heritage · Agriculture · Agriculture history · Attachment to place · Belonging · Business · Business History · Camden · Camden Story · Cultural Heritage · Cultural plantings · Economy · Family history · Fergusons Australian Nurseries · Gardening · Heritage · History · Horticulture · Local History · Local Studies · Nepean River · Nursery · Place making · Placemaking · Plant Nursery · Retailing · rural-urban fringe · Sense of place · Storytelling · Sydney · Sydney's rural-urban fringe · The Great South Road · Uncategorized · Urban growth · Urban history · Urban Planning · urban sprawl · Urbanism

Ferguson’s Australian Nurseries on the urban fringe

Ferguson nurseries depart the urban fringe

The 20th-century story of Ferguson’s Australian Nurseries is about their location within Sydney’s rural-urban fringe.

Sydney’s urban fringe is a zone of transition that is constantly being shaped and re-shaped by the forces of urbanisation and a host of competing forces. (Willis 2014)

Plant nurseries arrive in the fringe, and competing forces eventually drive them from it after a time.

In this space, the Ferguson Australian Nurseries came and departed Sydney’s urban fringe as it moved with urban growth over the past 170 years. Shrewd business judgements ensured that the nurseries survived and thrived in this dynamic space and place.

Double Bay outlet

Ferguson’s nurseries arrived on Sydney’s fringe at Double Bay in the 1870s when Sydney was still a ‘walking city’. Horse trams, and later steam trams, started to appear in the city and travel out to Double Bay.

Double Bay was sparsely settled, and there was an array of colonial villas and mansions like Alexander Macleay’s colonial regency mansion Elizabeth Bay House (1839).

As Sydney grew in population, there were land sub-divisions from the 1840s. (Sheridan 2021) (SLNSW)

By the early 20th century, land values had risen with increased residential development   (Sheridan 2021). The land was more valuable for housing than a nursery, so economic forces gathered for its relocation.

By this time, Annie Henrietta Ferguson ran the nursery following the death of her husband, FJ Ferguson, aged 48 years, in 1899. Annie married FJ Ferguson in 1875.

Annie managed the Double Bay outlet until 1902, closed it by 1905 and moved the nursery to Hurstville. (WCL 2021)

F Ferguson’ & Son Australian Nurseries Trade Catalogue for 1930 (SLM)

Developments

Annie’s daughter, Margaret Elizabeth (Lizzie), born at Campbelltown in 1876, had married Alfred Denison (AD) Little at All Saints Woollahra in 1902. (WCL)

By 1903 Lizzie and AD Little had moved back to Camden from Double Bay with the birth of their son Sydney. AD Little was to play a leading role in the nursery’s management and became a partner in the business. (WCL 2021)

In 1902 the Sydney press reported a fire at the Camden Nursery that destroyed a packing shed full of equipment. The same report stated that AD Little was now one of the proprietors, the mayor of Camden (1904-1905) and a presiding magistrate. (Daily Telegraph, 15 August 1905)

The oldest nursery

The Camden News boasted in 1905 that Ferguson’s Australian Nurseries were the ‘oldest fruit nursery and garden in Australia’. (Camden News, 17 August 1905)

Hurstville nursery outlet

By 1904 the Double Bay Nursery had been relocated to Hurstville on Stoney Creek Road. (Morris and Britton 2000)

The Hurstville area was a sparsely populated farming area with the first land subdivision in the 1880s. By the early 20th century, the urban fringe of Sydney had reached the site, and there were a series of residential land releases. (SLNSW)

The Camden press reported in 1913 that Ferguson’s nurseries were being run by AD & FB Little, and land had been leased at Elderslie, where 150,000 grafted apple trees had been planted out. (Camden News, 7 August 1913)

In 1915 the business was managed by Fred Little. (Gosford Times and Wyong District Advocate, Friday 21 May 1915)

F Ferguson and Son Australian Nurseries Trade Catalogue for 1932 (SLM)

Nurseryman Eric Jurd recalls, ‘Fergusons grew open-ground stock at a site in Peakhurst’. Jurd believed that Ferguson’s had extensive land holdings in the Kingsgrove and Peakhurst. (McMaugh 2005: 251-253)

The New South Wales Government purchased the Hurstville nursery site to establish Kingsgrove High School on the corner of Kingsgrove Road and Stoney Creek Road in 1958. (SRNSW)

Continued expansion

The nursery continued to expand, and by 1915, a report in the Gosford press indicated that Fergusons were operating from four sites:

  • Hurstville – a 40-acre site which was a general nursery and despatching centre for sales
  • Camden – a 60-acre site mainly producing fruit trees
  • Gosford – a 40-acre site, a nursery for grape vines and fruit trees
  • Ronkana (Ourimbah) – a 100-acre site under preparation. (Gosford Times and Wyong District Advocate, Friday 21 May 1915)

In the early 1920s, there were extensive land releases in the Hurstville area, including the King’s Park Model Suburb of 600 lots adjacent to Ferguson’s Nursery on Stoney Creek Road. (St George Call (Kogarah) 22 September 1922) In 1926 the Simmons Estate next door to Ferguson’s Nursery was offered for sale. (St George Call (Kogarah) 5 February 1926)

By the interwar years, the Hurstville nursery site was a well-known landmark often referred to in the press. For example, a press report of Tooth’s Brewery’s purchase of a site at Bexley (Construction and Local Government Journal, 13 July 1927), and the NRMA used the nursery as a prominent and well-known landmark in their tourism promotion for road trips in and around the Sydney area. (Sun (Sydney) 18 November 1927).

The nursery business continued under the control of AD & FB Little until the 1930s, and they were followed by Arthur Bruce (AB) Ferguson (1889 -1949). (Little 1977)

Fruit trees and vines

Ferguson’s nurseries sold fruit trees and vines to new producers in the emerging horticulture areas throughout Australia and New Zealand.

Large quantities of grapevines had been supplied to the Yanco Irrigation Area in 1915. (Gosford Times and Wyong District Advocate, Friday 21 May 1915)

In 1926 an article in the Leeton press mentioned that Fergusons Nurseries had fruit trees for sale. (Murrumbidgee Irrigator (Leeton, NSW: 1915 – 1954), Tuesday 16 February 1926)

As indicated by a story in the Tumut press, agents for the nursery were often keen to promote that stock of fruit trees, vines, and flowering plants were available for purchase. (Tumut and Adelong Times, 28 May 1929)

Water supply

A reliable water supply is essential for horticulture and the nursery industry.

In 1922 an irrigation licence was issued to Alfred D (AD) Little, a partner for Ferguson & Sons, Australian Nursery, Camden, to pump up to 150 gallons per minute on the right bank [Elderslie]. (NSW Government Gazette, 11 August 1922)

The next generation

In 1927 FB Little died at Hurstville, and in 1933 AD Little died at Camden and is buried in St John’s Cemetery.

In 1932 the Australian Nursery site on the Nepean River, known as The Nursery or the Camden Nursery, part ownership passed to Stanley Nigel (SN) Ferguson. (Sanders 2008b) After World War II, SN Ferguson’s son, Bruce (1916 – 2008), inherited a half-share in The Nursery site. (Sanders 2008a)

In 1935 Ferguson’s nursery purchased land owned by Mr W Moore between the Old South Road and the Hume Highway. (Camden News, 11 April 1935)

Following this period, the Camden nursery moved to Broughton & Little Street  (Nixon 1989) at the rear of the Camden District Hospital until the business was sold in the mid-1960s. (Nixon 1991)

References

Little, S. F. (1977). Correspondence to CHS 17 February 1977. Ferguson File, Camden Museum Archive.

Morris, C. and G. Britton (2000). Colonial landscapes of the Cumberland Plain and Camden, NSW: A survey of selected pre-1860 cultural landscapes from Wollondilly to Hawkesbury LGAs. Sydney NSW, National Trust of Australia (NSW). 1 & 2.

Nixon, R. E. (1989). File notes for correspondence to CHS from Helen R Dick 18 July 1989, Camden Museum Archives.

Nixon, R. E. (1991). The Rose Festival. Rose Festival File, Camden Museum Archives.

Sanders, G. J. (2008a). Distinguished in war and peace, Bruce Ferguson, Obituary 31 May. Sydney Morning Herald. 31 May 2008.

Sanders, G. J. (2008b). Eulogy for Bruce Ferguson. Ferguson File, Camden Museum Archives.

Sheridan, P. (2021). Sydney Art Deco and Modernist Walks Potts Point and Elizabeth Bay. Sydney, Bakelite and Peter Sheridan.

WCL (2021). “Double Bay as a nineteenth-century centre of gardening and horticulture.” Woollahra Local History/Woollahra’s Historic Landscapes. Retrieved 10 December 2021, 2021, from https://www.woollahra.nsw.gov.au/library/local_history/woollahras-historic-landscapes/horticulture-in-double-bay.

Willis, I. (2014). “Townies Exurbanites and Aesthetics: Issues of identity on Sydney’s rural-urban fringe.” AQ, Australian Quarterly(April-June 2012): 20-25.

Updated 23 May 2023. Originally posted 5 January 2022.

Aesthetics · Attachment to place · Business · Cultural Heritage · Cumberland Plain · Dharawal · Entertainment · House history · Lifestyle · Living History · Media · Media History · Photography · Retailing · Sense of place · Shopping · Stereotypes · Storytelling · Sydney · Uncategorized · Wollondilly Shire Council

The West Journal

A new lifestyle magazine

The local area has a new lifestyle magazine. I found my print copy of Edition 1 Volume 1 of The West Journal at Camden’s florist The Green Seed in Argyle Street, Camden.

The magazine is an interesting addition to the local media landscape. (Willis 2021)

The West Journal is a new lifestyle magazine and addition to the local media landscape (I Willis 2021)

Published by Camden based Olsen Palmer, the 262 page A5 (15cm x 21 cm) colour card cover magazine is a handsome addition to the Sydney lifestyle market. The magazine is published ‘seasonally’ – July, October, January, April. (TWJ:8; Media Kit)

The publisher of The West Journal boasts an estimated readership of 60,000, with social media impressions monthly average between 17,000-20,000. The magazine is distributed to ‘accommodation locations, hotels, pubs, clubs and sporting facilities, local and regional airports, and a host of hospitality locations’. (TWJ Media Kit)

Minimalism

The cover of the first edition has an unmissable orange cover, and the magazine is reflective of stripped back minimalist design principles.  The New Yorker magazine said of minimalism in a critique that it is

a mode of living that strips away protective barriers and heightens the miracle of human presence and the urgency, today, of what that miracle entails. (The New Yorker, February 3 2020)

As The New Yorker points out, the simplicity of minimalism hides the reality of a complex world. The simplicity of the cover design of  TWJ belies the complexity of publishing a magazine of this quality.

The publishers have been influenced by what Richard Rogers calls the notion of ‘Instagramism’  and image-driven platforms. TWJ states:

Our journal is made up of many beautiful images; we want our advertisers to emulate this. Minimise text, maximise imagery. (TWJ Media Kit)

Editor Boone states that this editorial policy leads to ‘simple and effective communications to our readers’. (TWJ Media Kit) 

This is an interesting image of the Nepean River Walkway at Elderslie and not one that is normally used to reflect the Camden area. It is a different interpretation of the cultural heritage of an area rich in Indigenous and European history. There are Dreaming stories of Dharawal People and the colonial stories of settlement from the time of the Cowpastures district from 1975 to the 1850s. (I Willis, 2021)

Cultural diversity and stereotypes

The magazine’s pitch is at a market in Western Sydney hungry for acknowledgement of its riches. Sydney’s West is a land of undiscovered treasures and unacknowledged riches of culture, travel and food.

Sydney’s West is a vast cosmopolitan landscape of a foodie’s heaven for those searching for suburban delicacies. This secret is out for city-based foodie tours who deliver their passengers to Westie foodie-hot-spots.

Sydney’s West has been undersold for years and dogged by unfair stereotypes. The West Journal states in its opening paragraph that

For too long, a generational stigma has tainted the perception of Western Sydney. (TWJ:1)

The stigma has persisted for more than one generation, and I have labelled it the #sydneyculturewar. (Willis, 2016) In recent months it has been fostered in the name of Covid.  

Campbelltown journalist and raconteur Jeff McGill wrote in 2013 ‘Careful what you call south west Sydney’. He examined the stereotypes and name-calling that existed in Sydney’s West and Southwest. Jenny said she had met contempt towards her by those in Sydney’s beachside and harbourside suburbs in a Facebook comment. She said that they think you are ‘slow-witted, lazy, anti-social’. 

The West Journal is a positive move to counter these attitudes and boasts that it

Wants to celebrate the cultural diversity, food and individuality found within Western Sydney and Regional NSW. (TWJ:1)

Academic Gabriele Gwyther has argued that Western Sydney is a

 region of great complexity: a patchwork of culture, language, ethnicity, personal histories, religion, income and status. (Gwyther 2008)

A rich history

More than this, I have argued that Sydney’s West has a rich history from the pre-colonial period to the present. (Willis 2018)

The magazine demonstrates the influence of the past on the present by presenting stylish images of the West’s cultural and natural heritage. The past shapes the present, and there is no escaping its clutches, whatever its colours.

The stories of the Dharawal, the Dharug and Gundungurra provide a rich tapestry of storytelling.  TWJ acknowledges the traditional custodians of each site in the magazine, for example, the Dharug People at Blacktown. (TWJ: 14)

The European story on the Hawkesbury and down to The Cowpastures adds another layer (Willis 2018; Karskens 2020) with a profile of  Camden Park House (CPH 2020), arguably one of the most important colonial properties still in the hands of the family built in the 1830s. (TWJ:226-229)

Embracing growth and change

The West Journal encompasses all of this and distribution across Sydney’s West from Hawkesbury Shire Council in the north, Wollondilly Shire Council in the south, west to Blue Mountains City Council, east to the Canterbury Bankstown.

Editor Deane Boone boasts that the magazine will ‘explore everything Western Sydney and Regional NSW has to offer’ extending to ‘West of West’ taking in Wagga Wagga to Armidale and Dubbo. (TWJ:4-5)

The New South Wales Premier Gladys Berejiklian MP has endorsed The West Journal and commended the publishers on their efforts in promoting Sydney’s West (I Willis 2021)

These claims are endorsed by New South Wales Premier Gladys Berejiklian MP.  She states ‘Western Sydney is an exciting region undergoing profound growth and change’, and her government ‘shares this enthusiasm for Sydney’s West as a wonderful place’. The premier ‘commends’ the publisher for their efforts. (TWJ:6)

Editor Boone has set a high standard with this issue. It is hoped that later volumes match it.  The magazine closes with the bold aim:

To embrace, inform and celebrate the amazing cultural diversity, experiences and offerings the West has to offer. (TWJ:263)

Here’s hoping it meets its aim.

Pick up your print copy or view it online

References

Boone, Dean (ed), 2021, The West Journal,  Edition 1, Volume 1. https://www.thewestjournal.com.au/, viewed September 17 2021

Camden Park House 2020, Home, Camden Park House, Menangle, NSW, 2568, <https://www.camdenparkhouse.com.au/>, viewed September 19 2021.

Gwyther, Gabrielle 2008. Western Sydney, Dictionary of Sydney, http://dictionaryofsydney.org/entry/western_sydney, viewed September 17 2021

Karskens, Grace  2020,  People of the river : lost worlds of early Australia.  Allen & Unwin Crows Nest, NSW

Rogers, Richard 2021, ‘Visual media analysis for Instagram and other online platforms’. Big Data & Society. Vol 8 issue 1. https://doi.org/10.1177/20539517211022370

Willis, Ian  2018, ‘The Cowpastures Region 1795-1840’, Camden History Notes, weblog, April 27, <https://camdenhistorynotes.com/2018/04/27/the-cowpastures-region-1795-1840/>, viewed September 18 2021.

Willis, Ian 2016, ‘Westies, Bogans and Yobbos. What’s in a name?’ Camden History Notes, weblog, June 9,  https://camdenhistorynotes.com/2016/06/09/westies-bogans-and-yobbos-whats-in-a-name/  Viewed September 18 2021.

Willis, Ian 2021. Local Newspapers and a Regional Setting in New South Wales, Media History, 27:2, 197-209, DOI: 10.1080/13688804.2020.1833710

Agricultural heritage · Camden Park House and Garden · Camden Story · Community Health · Contamination · Cultural Heritage · Dairying · Economy · Farming · Heritage · History · Infant Welfare · Local History · Local Studies · Macarthur · Memory · Modernism · Place making · Produce · Retailing · Sense of place · Shopping · Storytelling · Sydney

Bottled milk and hygienic dairies: agricultural modernism

Bottled milk reduces contamination  

Contaminated milk being sold to consumers today is completely unthinkable, yet there was a time in Camden when it was not unusual at all.

Contaminated milk was such as issue that 1931 local milk supplier Camden Vale Milk Company Limited advertised the hygienic properties of its bottled milk.

Camden Vale Milk was produced by the dairies of Camden Park Estate. It was promoted  as ‘Free from Tubercule, Typhoid and Diphtheria Bacilli’. Camden Vale promised that its milk was ‘rich, clean’ and ‘safe’.  

The advertisement by Camden Vale Milk appeared in the 1931 booklet for Sydney Health Week and was used to promote the sale of bottled milk.

An advertisement promoting bottled milk placed by Camden Vale Milk Company Limited in the 1931 Health and Baby Welfare Booklet as part of Sydney Health Week. Health Week ran from 10 October 1931 to 23 October 1931 across New South Wales.

Sydney Health Week was launched in October 1921 with the aim of improving community health particularly the health of infants. Dr Purdy of the organising committee stated that infant mortality in Australia was twice the rate of Great Britain. Health Week was modelled on the Health Week of Great Britain  which started in 1912 by the Agenda Club and renewed after the war. The week was launched with the support of the NSW Labor Government and the Minister for Public Health and Motherhood, Mr G McGirr. (Tweed Daily, 27 October 1921)

The cover of the 1931 booklet published to promote Health and Baby Welfare Week. The booklet was produced by Executive of the Eleventh Annual Sydney Health Week. It had a circulation of 207,000 and was 128 pages.

Camden Vale Bottled Milk

Camden Park Dairies started selling bottled milk from 1926 under the Camden Vale Bottled Milk brand across the Sydney market. The growth of bottled milk contributed to better hygiene and stopped contamination.

The Macarthur family of Camden Park established the Camden Vale Milk Company Limited in 1920 to distribute whole liquid milk to the Sydney market. The company became a co-operative the following year with 131 shareholders and FA Macarthur Onslow was the managing director. Camden Park’s dairy processing assets, including the Menangle Milk factory, Redfern processing plant and delivery trucks, were transferred to Camden Vale in 1920.

The company opened a milk receiving depot at the corner of Edward and Argyle Streets in Camden in 1921. The Menangle factory sent milk to Redfern for pasteurisation and bottling. Bottled milk gave Camden Vale an edge in the Sydney market where there was fierce competition from over-supply and price-cutting.

Camden Vale Milk Company Limited Depot at the corner of Edward and Argyle Street Camden adjacent to the Camden-Campbelltown tramway. This 1923 view is the timber building that burnt down shortly after this image was taken and replaced with the current brick building. The railway allowed easy transportation of whole milk to the Sydney market. (Camden Images)

Adulterated milk

The Camden Vale Milk  advertising for Sydney Health Week might seem alarmist today. Yet a short history of the Sydney milk supply and issues of contamination and milk-borne disease illustrates that these type of concerns were far from alarmist. Indeed they were quite prudent.

So what were the issues with milk in 1931?

In the early 20th century tuberculosis, typhoid diphtheria and other diseases were a constant threat.

A quick search of Trove and the pages of the Camden News and Picton Post reveals the extent of notifiable disease within the Camden  community in the past. There were a host of outbreaks in the early 20th century and late 19th century reported by these newspapers. They included: scarlet fever (1914, 1927, 1948); measles (1914); cholera (1899, 1900, 1902, 1911, 1914); infantile paralysis or polio (1932, 1946); typhoid fever (1914, 1916, 1921); consumption or tuberculosis (1912, 1913, 1916); diphtheria (1896, 1898, 1907, 1922, 1948); and others.

Milk-borne disease

The threat of milk-borne diseases was a real threat in the 19th century.

Medical historian Milton Lewis has argued

Well before the advent of germ theory and modern epidemiology, milk was being named as the means by which typhoid, scarlet fever and diphtheria were sometimes spread.    The connection between infant mortality and cows’ milk had been noted early in the nineteenth century.

It was not until 1861 that Pasteur published his germ theory which proved that bacteria caused diseases.

 The first attempt in New South Wales to control the quality of milk from dairies in the Sydney area were laws to stop the adulteration of food in the 1870s. They were based on English laws. It was quite common for Sydney dairymen to adulterate pure milk with added water, justifying their claims that they could not make a profit without adding water. In 1875 there was an outcry from NSW Medical Gazette about the practice.

New South Wales authorities were prompted into action in 1886 when an outbreak of milk-borne typhoid in Sydney was traced to a well on a Leichhardt dairy. The dairy was contaminated by sewage from surrounding houses. There were further outbreaks linked to polluted dairies in St Leonards in 1887 and 1890, and another in the Randwick area in 1890.

Raw milk

The inspection of Sydney dairy herds from the 1890s led to a decline in the incidence of milk-borne tuberculosis and improved conditions at the dairies. The major risk arose from the sale of raw milk by city dairies.

The local ‘milko’ sold customers raw milk. It was sometimes poor quality and there was no guarantee it was free from contamination. The ‘milko’ poured milk into from a tank in his van into the customer’s jug.

By 1905 action by city health authorities led to significant improvements on city dairies and milk shops. Authorities had started to take action on the adulteration of milk with water and chemical preservatives. 

Pasteurisation

Pasteurisation of milk was an effective way of protecting consumers from the milk-borne disease. It involves heat treatment of milk then rapid cooling.

The Farmers’ and Dairymans’ Company started to pasteurise its milk supply in 1903 but contamination occurred in the supply chain. In 1905 the company along with the NSW Fresh Food and Ice Company advertised pasteurised milk in the Sydney press. (Farmers’ and Dairymen’s Milk Co. advertisement, Sydney Morning Herald, 18 January 1905; N.S.W. Fresh Food and Ice Co. advertisement, Sydney Morning Herald, 23 January 1905, 9).

Commercial pasteurisations was first introduced in the USA in 1907 and spread quickly across American cities as it improved the keeping quality of milk. The first regulations were introduced in England in 1922.

Following the First World War the New South Wales Board of Trade maintained that child health could be improved by higher consumption of milk. The Board added that infant feeding on uncontaminated milk could be achieved by the use of dried milk.

The poor quality of fresh milk from Sydney suburban dairies in 1923 meant that baby health clinics recommended mothers feed their infants a combination of dried milk and fruit juice. The aim was to reduce infant mortality from gastro-enteritis.

Bottled milk and Camden Vale Milk Company Limited

Farmers had started selling bottled milk in 1925.  The first bottled milk was produced in Sydney in 1911 but the company was unable to survive the competition from established firm.  The first use of bottled milk in Sydney according to newspaper reports was in 1898 following its adoption and use in the Philadelphia in the USA.

A milk bottle produced by Camden Vale Milk Co Ltd (Belgenny Farm)

In 1929 Camden Vale merged with Dairy Farmers’ Cooperative Milk Company, established by South Coast dairy farmers in 1900, and Farmers’ and Dairymans’ Company. The company continued to use the Camden Vale brand and eventually in 1934 the Camden Vale Milk Co Ltd was wound up.

Herd testing at Camden Park Estate

The Camden Park management were industry leaders in the Sydney market. In 1924 were the first dairy herds in New South Wales to be certified TB free.

Camden Park Estate Model Dairy No 2 milking showing concrete floor and fitted out with equipment that is easy to clean in 1938 (Camden Images)

In 1926 the Camden Park opened its first ‘model’ dairy at Menangle to give Camden Vale bottled milk an edge in the competitive Sydney market. It represented the ‘best practice and high standards of hygiene’. This meant

 The brick dairy had a concrete floor with bails, fittings and equipment designed for ease of cleaning and optimum hygiene. 

(Belgenny Farm)

Milk was pasteurised at the Menangle and Camden factories, bottled and delivered to customers.

‘The Milk with the Golden Cap’ slogan or tagline was used in the promotional advertising for Camden Vale bottled milk. The milk was sold at a premium across the Sydney market.

The Macarthur family at Camden Park Estate followed the latest scientific methods in their dairy herds and regularly won prizes at the Camden Show and the Sydney Royal Easter Show.

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Airds Shopping Mall: The retail centre hope forgot

The sad side of mid-century Modernism

Recently I came across an article about the future of the Airds shopping mall in the Macarthur Chronicle headed ‘Dilapidated centre set to be transformed’. It stated:

A wrecking ball could be swinging towards a dilapidated shopping village. The grand plans propose to demolish Airds Village shopping centre, on Riverside Drive, and replace it with a $21 million centre.

Airds Shopping Centre redevelopment Macarthur Chroncile 2020Apr1

 

A story of decay and neglect

The imminent demolition of the decaying and neglected Airds shopping mall is a sad indictment of the dreams of many and the ultimate demise of the 1970s Macarthur Growth Centre.

The shopping mall is an example of urban decay in the middle of our local suburbia. It is a failure of modernism and the town-planning utopia of city-based decision-makers.

The decay at Airds is not unusual and symbolic of more significant trends in global retail where shopping malls are declining.

The current dismal state of affairs hides the issue that in the mid-20th century, Campbelltown’s civic leaders had great hope and optimism for the area’s development and progress.

Airds Shopping Centre Frontage from Walkway underpass 2020 IW lowres
The front view of the Airds Shopping Centre framed by  the underpass at Riverside Drive Airds (I Willis, 2020)

Progress, development, and Modernism

There were grand plans for Campbelltown as a satellite city within the New South Wales state government’s County of Cumberland Plan.

Local confidence saw the construction of the 1964 modernist council chambers and, in 1968, the declaration of city status, electrification of the railway and the announcement of the Sydney Region Outline Plan by the state government.

Influenced by the British New Town movement, the city was incorporated in the State Planning Authority of NSW’s 1973 New Cities of Campbelltown Camden Appin Structure Plan.  This later became the Macarthur Growth Centre, administered by the Macarthur Development Board.

Airds Shopping Centre Front from footpath with grass 2020 IW lowres
The unkempt state of the surrounds at the Airds Shopping Centre in Riverside Drive Airds (I Willis 2020)

Radburn – a ‘foreign country’

Airds was one of several ‘corridor’ public housing suburbs following the American Radburn principles.  The Airds shopping centre was built as part of the 1975 Housing Commission of New South Wales subdivision of ‘Kentlyn’, renamed Airds in 1976.

The Radburn principles were applied to five public housing estates developed by the Housing Commission of New South Wales in the Campbelltown area between 1972 and 1989. The other four estates were Macquarie Fields, Claymore, Minto and Ambervale.

The design concept originated from Radburn in New Jersey in 1928 and reflected the optimism of American modernism around the motor car and consumerism.

Houses were developed ‘back-to-front’ with a front-facing walkway or green open space and the back door facing the street. This meant a separation of pedestrians and cars, with a large communal open area centred on the walkways between the rows of houses. This resulted in a streetscape with rows of high blank fences enclosing backyards.

Travis Collins from the University of New South Wales argues that the Radburn principles were initially designed for aspirational upper-middle-class areas and their desire for a garden suburb where pedestrian walkways and common areas linked across the estate. These areas were expected to be the centre of neighbourhood life without needing a car.

Airds Shopping Centre Interior Signage 2020 IW lowres
The interior walkway into the middle of the Airds Shopping Centre (I Willis 2020)

Radburn watered down

The suburb of Airds, and other Campbelltown public housing estates, started off with grand plans that evaporated over time due to: changes of government; cost-cutting; abolition of government instrumentalities; and neglect. This resulted in a ‘watered down’ Radburn vision.

The public housing estates did have extensive open space, which was true to Radburn principles. Yet there were compromises, and the Housing Commission built townhouses, that were counter to the  Radburn concept.

The tracts of open space became wastelands of neglect and vandalism that were poorly provisioned and maintained by the Housing Commission, with a lack of privacy and security. The back lanes and streets were isolated, lacked security and resident surveillance and were sites characterised by dumped rubbish and graffiti.

The estates were populated with single-parent families, who suffered from high levels of social exclusion, unemployment, and low incomes.

Airds Shopping Centre Interior2 2020 IW lowres
The interior space of the Airds Shopping Centre (I Willis 2020)

Radburn failures

Collins argues that the Radburn principles were a failure, and contributing factors included: poor surveillance of the street by residents because of high rear fences fronting the street, anti-social behaviour along the walkways and open space areas, and the low socio-economic status of residents.

The failure of the Radburn scheme was finally recognised by the authorities in the early 2000s. They acknowledged that: the design was unsuitable for concentrated public housing estates; they created confusing neighbourhoods with unsafe walkways, poor car access, and poor surveillance of open space; the poorly constructed housing stock became run down and dilapidated; the housing stock was infested with termites. These issues were reflected in Airds and the shopping mall from the mid-1970s.

Airds Shopping Centre Frontage from Walkway 2020 IW lowres
Approaching the front of the Airds Shopping Centre from the underpass at Riverside Drive Airds (I Willis 2020)

Memories of hope

In the 1970s, I taught at Airds High School, adjacent to the shopping mall, and my memories are mixed. Young people, who came from dysfunctional backgrounds, yet their resilience allowed them to rise above it, grow and mature into sensible young adults. This process is supported by the life experience of former Airds resident Fiona Woods (Facebook, April 2020), who grew up in Airds in the 1970s and 1980s. She says:

I have the best memories of Airds, especially that shopping centre. Riding our bikes to buy lollies.  Growing up in Airds in the 70s was very communal. I loved it. I arrived at Airds in 1977 when I was 3 and lived there until 1984. I went to John Warby [Public School]. There was such a strong sense of community. My mum met her best friend when they moved into their new houses in Airds. They have been friends for over 40 years and still speak daily.

Fiona tells the story of her sister, who taught at Airds High School in the 1990s. She found the teaching experience challenging, as I did 20 years earlier, yet the youngsters were confident, grounded and without airs and graces.

Similarly, I found Airds’ school children had a refreshing unsophisticated innocence generated by difficult circumstances. They were unpretentious, and you quickly knew where you stood with them teaching in a classroom that was always full of unconfined energy. You always had classroom ‘war stories’, and this is where I did my ‘missionary work’.

Bogans galore and more

The Airds shopping mall is a metaphor for what happened to Campbelltown between the 1970s and the present. It represents the collision of modernism and neoliberalism in place. The optimism of the 1960s contrasted with the despair of the 1980s.

The shopping mall is a metaphor for the stereotypes linked with the geographical term ‘Western Sydney’ and the use of terms like ‘bogan’ and ‘westie’. Typified by Sydney’s latte line where city-based decision-makers dealt with suburbs west of the latte line as a foreign country. In 2013 Campbelltown journalist Jeff McGill took exception to the ‘bogan’ characterisation of the Campbelltown area by the Sydney media.

Gabrielle Gwyther put it this way:

Derogatory labeling of residents of western Sydney was aided by the social problems and cheap aesthetic of large-scale, public housing estates developed in the 1950s at Seven Hills, followed by Green Valley and Mount Druitt in the 1960s, and the Radburn estates of Bonnyrigg, Villawood, Claymore, Minto, Airds and Macquarie Fields in the 1970s.

Airds Shopping Centre Gate Entry 2020 IW lowres
The side security gates at the Airds Shopping Centre Riverside Drive Airds (I Willis 2020)

De-Radburnisation

These failures were acknowledged in 1995 with the state government’s public housing renewal projects and their de-Radburnisation through the Neighbourhood Improvement Program.

At Airds, this is partly responsible for the re-development of the shopping centre as outlined in the Macarthur Chronicle.

Sources

Nathan Collins, Renewing Minto, An Analysis of the Minto Renewal Project. Undergraduate Thesis, Bachelor of Planning, UNSW, 2006. Online at https://www.be.unsw.edu.au/sites/default/files/upload/pdf/schools_and_engagement/resources/_notes/5A3_1.pdf

Kristian Ruming, MOSAIC urban renewal evaluation project: urban renewal policy, program and evaluation review. City Futures Research Centre UNSW,  Research Paper No.4 May 2006. Online at https://cityfutures.ada.unsw.edu.au/documents/29/researchpaper4.pdf

Gwyther, Gabrielle, Western Sydney, Dictionary of Sydney, 2008, https://dictionaryofsydney.org/entry/western_sydney

Updated 26 April 2024; Originally posted 11 April 2020

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A new Macarthur regional masthead

Smarter Macarthur Magazine

Another free bi-annual colour magazine has recently come to my attention called Smarter Macarthur. While it has been present for a few editions this newspaper nerd did not notice it, probably because it is a ‘business-to-business’ publication in the  local media landscape.

Smarter Macarthur Magazine2 2019
The Smarter Macarthur magazine is a new glossy colour publication in the Macarthur region of NSW. The print edition was originally published in 2014. (I Willis)

 

The publication is yet another masthead that has appeared in the region in recent decades as the region grows as part of Sydney’s rural-urban fringe. While others have sort out the general reader this magazine is targeting a different audience. This is the first time that a Macarthur regional publication has pitched itself solely at the business readership.

The masthead is published by Smarter Media with a circulation of 5000 copies. It is letter-boxed to businesses across the region,  dropped in professional premises and eateries, and distributed to advertisers and local networking groups.

Smarter Macarthur was originally published in 2014 and is produced with 200gsm Gloss Artboard cover and internal pages of 113gsm Gloss Artpaper, which gives the full colour magazine a quality feel and presentation. The publisher stays local by employing local photographers Brett Atkins and Nick Diomis.

The 52pp print edition for Winter/Spring 2019 is supported by an online presence.  There is a Facebook page and a website , both appearing in 2014, with the website including a directory of advertisers.

Editor Lyndall Lee Arnold maintains that:

Our aim to produce quality content, to showcase local businesses within the area.

The print magazine carries news articles of local interest, stories of local businesses and advice pages on leadership, technology and health. The editorial approach of the magazine is to stress the local.

The editorial policy and the presence of the magazine strengthens regional identity and the construction of place by telling the stories of the local businesses and their owners.

Smarter Macarthur Magazine Screenshot 2019-08-07

This is a screenshot of the website established in 2014  for the Smarter Macarthur bi-annual glossy free colour magazine. (I Willis)

 

On the website there is a testimonial page where local business owners where Garth & Christian Muller from Ultimate Karting Sydney maintain:

Being on the front cover of Smarter Macarthur along with our business story being featured inside the last issue has been so positive!

Macarthur businesses seem to want to support a new addition to the local media landscape.

On the Facebook page the editor maintains that she is looking to the future and the growth of the regional market place with the construction of the Western Sydney Airport, apply named Nancy Bird-Walton Airport, at Badgerys Creek.

The success of the publication will add to community sustainability by strengthening the local economy,  job creation and economic growth.

It will be interesting to see if the Macarthur region’s competitive market place continues to support this masthead.

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Living history in southern Queensland

Out and about in southern Queensland

The CHN blogger was out and about in southern Queensland recently and investigated some of the local aspects of living history.

The CHN blogger was drawn to southern Queensland by the Australian Historical Association Conference held at Toowoomba in early July. The conference was stimulating and challenging and the hosts provided a great venue at the Empire Theatre complex.

Toowoomba

The Toowoomba area provided a number of  examples of living history starting with the Cobb & Co Museum complex. Apart from the displays there is training in traditional trades for the more than curious and there are a number of special days during the year. The blogger was there during the school holidays and there was a motza of stuff for the littlies to do – all hands on. The kids seemed to be having lots of fun, followed around their Mums and Dads. The coffee was not bad either.

Toowoomba Cobb&Co Museum Windmills 2019
These windmills are outside the Cobb & Co Museum in Toowoomba. The museum has one of the best collections of carriages and horse transport in the country. (IWillis 2019)

 

The generous conference hosts organised some activities for conference goers. I tagged along on a town tour one evening led by the president of the local historical society – very informative. ‘Town by night’ was a great way to see the sights of the city centre from a new perspective.

Toowoomb Empire Theatre 2019 IW
Toowoomba’s Empire Theatre is one of Australia’s best examples of an art-deco style theatre in a regional area. (IWillis 2019)

 

The Toowoomba Visitor Information Centre publishes a number of self-guided walking tours around historic precincts of the town area. This history nut would particularly recommend the Empire Theatre complex, the railway station, Masonic temple, court housepolice stationpost office precinct, and Harris House.

Harris House

One property that particularly took the fancy of this blogger was the Federation Queen Anne style Harris House. The cottages was bequeathed to the National Trust of Australia (Queensland) in 2017. The 1912 Edwardian villa residence demonstrates the development of Toowoomba in the early 20th century and the place wealthy members of the local society within it.

Toowoomba Harris House 2109
Harris House is an Edwardian Queen-Anne style villa town residence that was owned by some of Toowoomba’s wealthy social elite. (I Willis, 2019)

 

The single storey red brick dwelling has a Marseilles tiled roof and wide verandahs with bay windows. The concrete ornamentation contrasts with the face red brick and the hipped-roof has decorative finials and ridge capping. The house is in a visually prominent position on a corner block and is described by the Queensland Heritage Register as ‘a grand, Federation-era suburban villa residence’. It is quite an asset to the area.

The Woolshed

After the conference this nerdy blogger found himself at The Woolshed at Jondaryan. Originally built in 1859 the woolshed is one of the largest in Australia and today is an example of an extensive living history attraction. The European history of the woolshed illustrates the frontier story of the settler society of southern Queensland and the Darling Downs.

Toowoomba Jondaryan Woolshed 2019
The Jondaryan Woolshed complex is a good example of an extensive living history attraction. The woolshed was one of the largest in Australia and was an important part of story of 1890s shearers strikes and the conflict with pastoralists. (I Willis 2019)

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The Camden story, an evolving project

The Camden story

The Camden story is an ongoing project that aims to tell the untold stories of the Camden, Cowpastures and Macarthur districts. There is the telling, the learning and the showing of the story.

The project is constantly evolving and changing direction. It is centred around the construction of place and the meaning of landscape. These are culturally derived concepts from both Indigenous and European experiences.

Camden Aerial 1940 CIPP
An aerial view of Camden township in 1940 taken by a plane that took off at Camden airfield. St John’s Church is at the centre of the image (Camden Images)

 

There are the natural ecologies that make up the environment as well as atmospheric and geological elements. The natural elements are just as important as the cultural.

Complexities of the Camden story

The Camden story has its own complexities. There is no one single dominant narrative. There are many voices in the story and each has a right to be heard.

There are many threads to the Camden story and when woven together make a coherent story with many voices. The weave of the cloth represents the warp and weft of the daily lives of the actors on the stage. Together they create a vibrant design that can capture the imagination of many and inspire others.

There are many actors in the constantly evolving narrative, each with their own agenda. The story is played on a stage that is located on Sydney’s rural-urban fringe, a dynamic movable frontier on the city’s edge. It is a constantly changing and evolving cultural landscape.

There are many layers to the Camden story each with its own particularities. As each layer is peeled back it reveals memories and meanings from the past that influence the present. Those who are interested can dive into the many layers and help unravel the entangled threads of the web and give some clarity to their meaning within the story.

The Camden story is a journey that is constantly evolving with many signposts along the way. There are a lot of fellow travellers who have their own stories. There are many pathways and laneways to go down, each with its own meaning and memories to the travellers who come along for the journey.

The Camden story has its own road map of sorts with signposts and markers of significant places along the journey for those who want to look. There are many opportunities for those who want embark on this journey and uncover many of the undiscovered mysteries of the Camden story.

It is in the interests of those who want to tell the story that they walk the ground in which the story is embedded. The landscape speaks to those who want to listen. The experience is enriching and fulfilling and shapes the telling of the story.

Some parts of the Camden story

The Camden story has many parts and some are listed below:

Camden, the town

This is a short history of the town, which is situated on the floodplain of the Nepean River, on the traditional land of the Dharawal people in an area known as the Cowpastures. The Camden area’s distinctive landscape has moulded the community’s identity and sense of place. From the earliest days of European settlement class and social networks ordered daily life in the village with the local gentry at the top of the social hierarchy.

camden st johns vista from mac pk 1910 postcard camden images
Vista of St Johns Church from Macarthur Park in 1910. Postcard. (Camden Images)

 

A field of dreams, the Camden district, 1840-1973

The Camden district ran from the Main Southern Railway around the estate village of Menangleinto the gorges of the Burragorang Valley in the west. It was a concept created by the links between peoples’ social, economic and cultural lives across the area. The district  became the centre of people’s daily lives for well over a century and the basis of their sense of place and community identity.

Making Camden History, a brief historiography of the local area

This short historiography  is one of the few that has been attempted to illustrate the construction of the history of a rural community. It is an attempt to  examines the broad range of influences that shaped the writing of the Camden community’s history.

Movie making Camden style

Movie makers have always had an eye on the Camden district’s large  country houses, rustic farm buildings, quaint villages and picturesque countryside for film locations. From the 1920s the area has been used by a series of film makers as a setting for their movies. It coincided was an increasing interest in the area’s Englishness from poets, journalists and travel writers.

Smilie Movie Cover
Smilie Gets A Gun Movie Cover

 

Camden Bibliography a biography of a country town

The Camden bibliography is an attempt to highlight some of the research that addresses the notion of Camden as a country town and the subsequent urbanisation of the local government area. The sources listed in the bibliography cover the geographic area of the Camden district.

The Cowpastures Project

This is a summary of the blog posts from Camden History Notes on the Cowpastures.

The Cowpastures Region 1795-1840

The Cowpastures emerged as a regional concept in the late 18th century starting with the story of the cattle of the First Fleet that escaped their captivity at the Sydney settlement. The region was a culturally constructed landscape that ebbed and flowed with European activity. It  grew around the government reserve established by Governors Hunter and King. It then developed into a generally used locality name centred on the gentry estates in the area.

On-the-Cowpasture-Road-Chrisr-Bunburys
On the Cowpasture Road / Chrisr: Bunbury’s. from Views of Sydney and Surrounding District by Edward Mason, ca. 1821-1823; 1892. State Library of NSW PXC 459

 

Convicts in the Cowpastures

The story of European settlement in the Cowpastures is intimately connected to the story of the convicts and their masters. This story has not been told and there is little understanding of the role of the convicts in the Cowpastures district before 1840.  Who were they? What did they do? Did they stay in the district?

Kirkham, a locality history

Kirkham is a picturesque, semi-rural locality on Sydney’s rural-urban fringe between the historic township of Camden, with its inter-war and colonial heritage and the bustling commercial centre of Narellan. The arrival of the rural-urban fringe at Kirkham in recent decades has created a contested site of tension and constant change, resulting in an ever-evolving landscape. This is an example of a short locality history within the local area published by the Dictionary of Sydney.

Camelot
Camelot House (formerly known as Kirkham) located in the Kirkham area in the early 1900s (Camden Images)

 

‘Just like England’, a colonial settler landscape

Early European settlers were the key actors in a place-making exercise that constructed an English-style landscape aesthetic on the colonial stage in the Cowpastures district of New South Wales. The aesthetic became part of the settler colonial project and the settlers’ aim of taking possession of territory involving the construction of a cultural ideal from familiar elements of home in the ‘Old Country’. The new continent, and particulaly the bush, had the elements of the Gothic with its grotesque and the demonic, and the landscape aesthetic was one attempt to counter these forces. Settlers used the aesthetic to assist the creation of a new narrative on an apparenty blank slate and in the process dispossessed and displaced the Indigenous occupants. The new colonial landscape was characterised by English place-names, English farming methods and English settlement patterns, with only cursory acknowledgement of Indigenous occupation.

Townies, ex-urbanites and aesthetics: issues of identity on Sydney’s rural-urban fringe

The rural-urban fringe is a dynamic frontier, an ever expanding zone of transition on the edges of Australia’s major cities and regional centres. This paper examines the proposition that Sydney’s urban growth has pushed the city’s rural-urban fringe into the countryside and unleashed the contested nature of place-making in and around the
country town of Camden. It will be maintained that the dynamic forces that characterise the rural-urban frontier have resulted a collision between the desires and aspirations of ‘locals’ and ‘outsiders’ and prompted a crisis in the identity of place. Community icons
and rituals have become metaphors for the continuity of values and traditions that are embedded in the landscapes of place. The actors have used history and heritage, assisted by geography and aesthetics, to produce a narrative that aims to preserve landscape identity, and has created a cultural myth based on a romantic notion of an idealised
country town drawn from the past, ‘a country town idyll’.

St Johns Church
St Johns Church Camden around 1900 (Camden Images)

 

Westies, Bogans and Yobbos. What’s in a name?

What’s in a name? Quite a lot if you live in the fringe urban communities of Campbelltown, Camden or Picton in the Macarthur district on Sydney’s rural-urban fringe. In the past these communities have been fiercely parochial country towns with clearly identifiable differences based on history, heritage, traditions, mythology, rituals, demographics, local government and a host of other factors. With the encroachment of Sydney’s urban sprawl they have been wrapped up by the tentacles of the metropolitan octopus and faced challenges on a variety of fronts. The questions that this article raises concern Macarthur regionalism. Is it authentic? How representative is it of the former country towns that are now incorporated within it?

Nepean River more than a water view

The Nepean River is one of the most important waterways in the Sydney basin and has particular significance for Sydney’s southwestern rural-urban fringe. The Nepean River catchment extends south and east of the Sydney Basin to take in areas near Robertson and Goulburn. West of Wollongong the tributaries includng Cataract Creek, Avon River, Cordeaux River that flow north-west and then into the deep gorges of Pheasants Nest and Douglas Park. The river opens up into a floodplain and flows past  Menangle and crosses the Cowpastures and southern Cumberland Plain past Camden and Cobbitty. The river then flows north through the gorge adjacent to Wallacia  and enters Bents Basin before it is joined by the Warragamba River and changes its name to the Hawkesbury River.

Nepean RiverCHS0137
The Nepean River in the early 1900s just below the Cowpasture Bridge during a dry spell. Postcard. (Camden Images)

 

The Women’s Voluntary Services, A Study of War and Volunteering in Camden,  1939-1945

Camden is a country town whose history and development has been influenced by war. The town was part of Australia’s homefront war effort, and from the time of the Boer War the most important part of this for Camden was volunteering. The Second World War was no exception, and the most influential voluntary organisation that contributed to the town’s war effort was the Womens Voluntary Services [WVS].  The Camden WVS was part of a strong tradition of Victorian female philanthropy in the town, which attracted, and depended on, middle class women socialised in Victorian notions of service, ideals of dependence, a separatedness of spheres, patriarchy, the status quo, and by the inter-war period, modernity.

The Member for Camden, Dr Elizabeth Kernohan

On 21 October 2004 the former Member for Camden, Dr Elizabeth (Liz) Kernohan, died after suffering a heart attack. She was sixty- five. Thousands of people lined Argyle Street in Camden to see the cortege and pay their last respects, I and compliments flowed from both sides of New South Wales politics. There were over 1850 column centimetres devoted to her death and subsequent funeral in the local press. Kernohan was a popular, larger than life figure in Camden. She held the seat of Camden for the Liberal party for over 11 years in an area that some have claimed is the key to the success of the Howard Government. How was Kernohan able to gain this type of support? This paper will try to address this question, although initially it is useful to give a brief overview of the electorate.

Narellan ‘Gayline’ Drive-In Movie Theatre

A notable part of Camden modernism that has disappeared is the drive-in movie theatre. The Narellan Gayline Drive-in Movie Theatre was one of the notable attractions in the local area between the 1960s and 1980s located on Morshead Road, Narellan (now Narellan Vale). Along with rock ‘n roll, transistor radios, the bikini, the mini-skirt, it marked the lifestyle of the baby boomers. Always popular with teenagers and  young families. The drive-in movie theatre was a defining moment in the district for a 20th century culture that was based around the icons of the period: cars and movies.

Signage from the Gayline Drive-In Movie Theatre at Narellan (I Willis)
Signage from the Gayline Drive-In Movie Theatre at Narellan (I Willis)

 

El Caballo Blanco, A Forgotten Past

Catherine Fields once boasted a national tourist facility which attracted thousands of visitors a year to the local area, the El Caballo Blanco entertainment complex. The El Caballo Blanco complex opened in April 1979 at Catherine Fields. The main attraction was a theatrical horse show presented with Andalusian horses, which was held daily in the large 800-seat indoor arena.

CWA Camouflage Netting Volunteers

The Camden Country Women’s Association made camouflage nets during the Second World War and was the largest netting centre in the area.  The Camden CWA camouflage netting centre was assisted by sub-branches at Campbelltown and Narellan, which were established after the joint CWA-WVS meeting in December 1941.

The Camden Branch Railway Line

One of the most popular memories of the Camden area by locals and visitors alike is the Camden branch line and its famous locomotive Pansy. It has a truly dedicated and enthusiastic bunch of supporters who positively drool about it and overlook its foibles. Old timers tell and retell stories to anyone who wants to listen, all laced with a pinch of exaggeration and the romantic. A part of local nostalgia.  The Camden branch line was operated by the New South Wales Railways from 1882 to its closure in 1963.

Pansy Camden train crossing Hume Hwy L Manny Camden Images
Pansy Camden train crossing Hume Hwy at Narellan in the early 20th century (L Manny Camden Images)

 

New horizons open up for the new community of Oran Park and the finishing line for the former Oran Park Raceway

Oran Park Raceway was doomed in 2008 to be part of history when it was covered with houses in a new suburb with the same name. It was also the name of a former pastoral property that was part of the story of the settler society within the Cowpastures. The locality is the site of hope and loss for both locals and new arrivals.  The Oran Park Motor Racing Circuit was located in the south-western and western part of the original Oran Park pastoral estate. The main grand prix circuit was 2.6 km long with a mixture of slow, technical and fast sweeping corners as well as changes in elevation around the track.

The local ‘rag’, the future of local newspapers

This post was prompted by an item in the Oran Park Gazette, an A4 newsletter newspaper. Gazette journalist Lisa Finn-Powell asked: What is the future of the community newspaper?  The local ‘rag’ in our suburb is a free tabloid newspaper thrown onto our front driveway each week. Actually there are two of them, the Camden Narellan Advertiser and  the Macarthur Chronicle. Where I live some of these newspapers stay on the neighbour’s driveway for weeks and disintegrate into a mess. Other neighbours just put them in the bin. So not everyone is a fan of the local ‘rag’ in the age of Snapchat, Instagram and Facebook.

32 Squadron RAAF, Camden Airfield, 1942-1944

The members of  32 Squadron arrived in Camden Airfield in September 1942 after seven months of hazardous operational duties supporting Allied Forces in New Guinea and the surrounding area, including New Britain. The squadron had been ‘hastily formed in the field’ in February 1942 with personnel drawn from other units. The squadron’s operational duties at Camden Airfield included reconnaissance and sea patrols off the east coast of Australia.

The army in camp at Narellan in WW2

Once the army moved into Narellan Military Camp it commenced operation and became part of the wartime scene during WW2. Men were seen marching all over the district, there were mock raids and the men practiced firing small arms.  The camp is an important part of the story of Narellan during war as thousands of men, and some women, moved through the camp on their way to somewhere in the theatre that was the Second World War.

Narellan Army Camp 1940s CIPP
Aerial View Narellan Military Camp c.1941 (Camden Images CHS)

 

Modernism and consumerism, supermarkets come to Camden

Supermarkets are one of the ultimate expressions of modernism. The township of Camden was not isolated from these global forces of consumerism that originated in the USA. The Camden community was bombarded daily with American cultural influences in the form of movies, motor cars, drive-in, motels, TV, and radio. Now consumerism was expressed by the appearance of self-service retailing and the development of the supermarket.

Camden Cafes and Milk Bars

The local milk bar is a largely unrecognized part of Camden modernism where the latest trends in American food culture made their way into the small country town by Australian-Greek immigrants. The design, equipment and fit-out of local cafes and milk bars was at the cutting edge of Interwar fashion.  The cafes were a touch of the exotic with their Art Deco style interiors, where fantasy met food without the social barriers of daily life of the Interwar period. Camden milk bars rarely just sold milk shakes unlike their counterparts in the city. To make a living and ensure that their businesses paid their way the cafes and milk bars also sold fruit and vegetables, meals, sandwiches, lollies, sweets and chocolates.

Interwar Camden

The interwar period in Camden was a time of economic development and material progress. The prosperity of the period was driven by the local dairy industry and the emerging coal industry.  During the interwar period one of the most important economic arteries of the town was the Hume Highway (until 1928 the Great South Road). For a country town of its size the town had modern facilities and was up-to-date with the latest technology. The interwar years were a period of transition and increasingly the motor car replaced the horse in town, and on the farm the horse was replaced by the tractor, all of which supported the growing number of garages in the town.

Camden AH&amp;I Hall 1997 JKooyman Camden Images
Camden AH&I Hall  brick frontage was added in 1936 to celebrate  the Jubilee Show and designed by Sydney architect A Bolot (1997 Photographer JKooyman, Camden Images)

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Clintons Motors Car Showroom, motoring and modernism

A new era in Camden motoring

The beginning of a new phase of Camden’s motoring history created excitement and anticipation in March 1948 with the opening of the new ultra-modern car showroom for Clintons Motors at 16 Argyle Street.

Camden Clintons Motor Dealers building collage 2019 IW
A collage of the former Clintons Motors car showroom. The style building is influenced by Art Deco’s streamlined detail to the exterior. (I Willis, 2019)

1948 was a landmark in Australian motoring history with the launch of the first Australian-made mass-produced motor car – the FX Holden sedan – in November. The National Museum of Australia states that

The Holden transformed suburban Australia, boosted national pride and quickly become a national icon. The car was economical, sturdy and stylish and was immediately popular with the public.

Camden Clintons Motors New Holden on display CN1948Dec2
Clintons Motor promoted the new FX Holden motorcar in 1948. The new car was highly anticipated by the Camden community. (Camden News, 2 December 1948)

Clinton Motors announced in September 1948 that it would sell the new Holden motorcar (Camden News, 23 September 1948). The first Holden car was displayed in the new streamlined showroom in  December 1948 and sold for £675. (Camden News, 16 December 1948)

Camden Clinton Motors New Holden CN1948Dec16
The arrival of the new Holden, as it was just called, was highly anticipated by the Camden community. (Camden News, 16 December 1948)

The new showroom displays motoring modernism

The former Clintons Motor building was an iconic, stylish Art Deco Interwar influenced building with its clean, streamlined appearance drawn from  American and French influences.

Camden Shirley Rorke Beth Jackman 1953 Clintons SRorke_adjusted
Clintons Motors Showroom with sales assistants Shirley Dunk and Beth Jackman in 1953. The business sold electrical goods, motor cars, accessories and tyres. (S Rorke)

The new showroom was described on the opening as ‘the most modern department store’ in Camden.

A blue and white building with modernistic streamlined front and wide plate glass fittings. Inside, behind imposing doors set between giant white pillars, are to be seen a range of colourful displays that glistened beneath batteries of flourescent lights. Big placards mounted on plastic coated display stands illustrate the advice which Goodyear gives motorists in obtaining tyres. Other plastic and glass tables hold an unexpectedly large variety of accessories for cars and trucks. (Camden News, 18 March 1948).

Camden News 18 March 1948

The new premises were constructed by Camden builder Jim Bracken on the former site of the Camden tweed mill, which burnt down in 1899 and left a standing chimney for many years. During the Interwar period, the site was used as a horse paddock.

The new premises sold tyres, motor accessories and electrical goods including refrigerators. The showroom  ‘combined all the features modern merchants in America have developed to improve their service to their customers’. (Camden News, 18 March 1948).

Holden FX 1948 Cover Sales brochure Wikimedia
The cover of the sales brochure for the new Holden motor car in 1948. The new FX Holden created great excitement throughout the community on its release. (Wikimedia)

Tourism and motoring modernism

The former Clintons Motors showroom is one of the first buildings visitors encounter as they enter the town centre after crossing the Cowpastures Bridge and the Nepean River floodplain on the former Hume Highway (now Camden Valley Way).

Camden Clinton Motors 1983 JWrigley CIPP
Clintons Motors at 16 Argyle Street Camden in 1983. The business was the Holden dealership for the Camden area. The premises opened in 1948. (Camden Images)

The former car showroom is just one of several Interwar buildings visitors can find in the charming town centre. There is the former Bank of New South Wales (Westpac) building, the brick front of the show hall pavilion, the Dunk building car showroom, the former Rural Bank building, the former Stuckey Bakery building, and the milk depot. The former Paramount Movie Palace and the Presbyterian church are tucked around the corner. Several Californian bungalows are scattered in and around the town centre, adding to the atmospherics of the former country town.

The Clinton Group has a long history

The Clinton group has a long history in the Macarthur region, starting as a mobile theatre and moving into the Burragorang coalfields. In the 1930s, they had a transport business moving coal from the valley to the Camden and Narellan railhead. The family formed Clinton Distributions, which became an agent for General Motors Holden on 8 March 1945. Trading at Clinton Motors on the Hume Highway at Narellan, the business sold Chevrolets, Pontiacs, Oldsmobiles, Vauxhalls, Bedfords and Maple Leaf trucks. The family incorporated the business in 1946 (Clinton Motor Group) and moved into Camden in February (Camden News, 21 February 1946), opening the new showroom in 1948. The business operated on this site until 1992, then moved to the former site of Frank Brooking car yard and motor dealership at the corner of Cawdor Road and Murray Streets.

Camden Clintons Motors GMH Dealer CN1945Mar8
Clintons Motors opened for business at its Narellan Hume Highway site in 1945. (Camden News, 8 March 1945)

Updated on 25 May 2023. Originally posted on 23 March 2019 as ‘Motoring, modernism and a new car showroom’