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Public art at Campbelltown brightens up the Queen Street precinct

Murals brighten up dull spaces around town

Keep your eyes open in central Campbelltown for inspiring public art installations that brighten up dull spaces around the town.

The Campbelltown Arts Centre, in conjunction with Campbelltown City Council and the NSW Government, have a program to re-invigorate the city centre using public art.

A screenshot of the public art webpage on the website of the Campbelltown Arts Centre. Each of the seven public art projects has a dedicated webpage with detailed descriptions of the artworks, what the artist was trying to achieve and the installation specifications. (CAC, 2023)

Public art positively affects the community and people’s self-esteem, self-confidence and well-being. Campbelltown Arts Centre has created a public art website to assist people in this process and shows several murals around the Queens Street precinct.

This blog has promoted the benefits of public art in and around the Macarthur region for some time now. There are lots of interesting public artworks around the area that are hidden in plain sight. This blog has highlighted the artworks and other artefacts, memorials and monuments that promote the Cowpastures region.

An exciting local example is the Campbelltown Campus of Western Sydney University is a vibrant sculpture space.

The public art program of the Campbelltown Arts Centre and Campbelltown City Council is creative, innovative and inspirational. It is playful yet takes a serious approach to a contemporary problem, urban blight.

Urban blight hits a once-vibrant retail precinct

Campbelltown’s urban blight originates in the 1973 New Cities of Campbelltown Camden Appin Structure Plan and the creation of the Macarthur Growth Centre.

The cover of the New Cities of Campbelltown Camden Appin Structure Plan (State Planning Authority of NSW, 1973)

These urban planning decisions came from the 1968 Sydney Regional Outline Plan of the NSW Askin Coalition Government.

Sydney-based planning decision created tensions between Campbelltown City Council and the Macarthur Development Board around what constituted the city centre. The Queen Street precinct, supported by the council, gradually declined in importance as a retail area as newer facilities opened up.

Queen Street could not compete with the new shopping mall Macarthur Square opened in 1979 by the Hon. Paul Landa, Minister for Planning and Environment in the Wran Labor Government.

High-value-added retailing deserted the Queen Street precinct and became populated by $2-shops and op-shops.

Campbelltown’s sense of place and community identity has taken a battering in the following decades.

Reinvigoration of the Queen Street precinct

The public art program at the Campbelltown Arts Centre is trying to ameliorate the problems of the past through community engagement in art installations.

In 2022 Mayor George Griess said

The murals would enhance the local streetscape and make the area more welcoming to residents and visitors.

“The first mural is located at one of the entrances to the CBD and will add a new element to our public domain,” Cr Greiss said.

“It’s important that works to the Queen Street precinct enhance the current amenity to build pride among residents and make the area more attractive to people visiting our city,” he said.

https://www.campbelltown.nsw.gov.au/News/CBDmurals

The mayor referred to an art installation created by Campbelltown street artist Danielle Mate ‘Raw Doings’ in Carberry Lane. The Arts Centre website states:

This vibrant and bold artwork comprises many shades of blue and purple, and is inspired by aerial views of Country and the Australian landscape.  

https://c-a-c.com.au/raw-undoings/

The mural ‘Raw Doings’ by street artists Danielle Mate was commissioned by Campbelltown City Council in 2022 (Document Photography/CAC 2022)

 In 2022 the Campbeltown City Council commissioned ‘Breathing Life / Bula ni Cegu / Paghinga ng Buhay’ by artists and designers Victoria Garcia and Bayvick Lawrance.

The Arts Centre website states:

 ‘Breathing Life’ is a celebration of Campbelltown’s thriving Pacific community, and the extensive connections between people, plants, animals and all living things.

https://c-a-c.com.au/breathing-life/

The mural ‘Breathing Life’ by artists Victoria Garcia and Bayvick Lawrance in 2022 and was commissioned by Campbelltown City Council (Document Photography/CAC 2022)

In 2012 Campbelltown City Council commissioned a mural board across the bus shelters at Campbelltown Railway Station supervised by Blak Douglas in Lithgow Street called ‘The Standout’. The art installation is the work of 28 artists across 70 panels with a full length of 175 metres.

The Arts Centre website states:

The Standout pays homage to the Dharawal Dreamtime Story of the ‘Seven Eucalypts’, and Douglas’ previous photographic series of deceased gums standing alone within landscapes and casting shadows within urban facades.

https://c-a-c.com.au/the-standout-by-blak-douglas/

The ‘Stand Out’ mural by Blak Douglas is located in Lithgow Street Campbelltown along the bus shelters outside Campbelltown Railway Station. The work was commissioned by Campbelltown City Council in 2012. (Black Douglas/CAC 2012)

The public art installation ‘Three Mobs’ by Chinese-Aboriginal artist Jason Wing was commissioned by Campbelltown City Council in 2022. The mural is located on Dumersq Street and Queen Street, the south side of the 7Eleven wall, and features a rainbow serpent as an intersection of cultures.

The Arts Centre public art website states:

Aboriginal culture reveres the rainbow serpent as the creator of all things on Earth. Chinese culture understands serpents to be a symbol for luck and abundance, and a highly desired zodiac sign.  

https://c-a-c.com.au/three-mobs/
Three Mobs mural by artist Jason Wing in 2022 commissioned by Campbelltown City Council (Document Photography 2022)

So what is public art?

Camden Council defines public art as:

Defined as any artistic work or activity designed and created by professional arts practitioners for the public domain, Public Art may be of a temporary or permanent nature and located in or part of a public open space, building or facility, including façade elements provided by either the public or private sector (not including memorials or plaques).

Public art can….

  • make art an everyday experience for residents and visitors
  • take many forms in many different materials and styles, such as lighting, sculpture, performance and artwork
  • be free-standing work or integrated into the fabric of buildings, streetscapes and outdoor spaces
  • draw its meaning from or add to the meaning of a particular site or place.
https://yourvoice.camden.nsw.gov.au/public-art-strategy

Why does public art matter?

On the website Americans for the Arts (2021) it states:

Public art humanizes the built environment and invigorates public spaces. It provides an intersection between past, present and future, between disciplines, and between ideas.

https://www.americansforthearts.org/sites/default/files/PublicArtNetwork_GreenPaper.pdf

The paper maintains that public art has the potential to reinvigorate public spaces and add to their vibrancy. It states:

Throughout history, public art can be an essential element when a municipality wishes to progress economically and to be viable to its current and prospective citizens. Data strongly indicates that cities with an active and dynamic cultural scene are more attractive to individuals and business.

https://www.americansforthearts.org/sites/default/files/PublicArtNetwork_GreenPaper.pdf
The statue of Elizabeth Macquarie by artist Tom Bass in Mawson Park in the Campbelltown CBD on Queen Street. The statue was commissioned by Campbelltown & Airds Historical Society in 2006 and cost $75,000. (Wikimedia)

What is the purpose of public art?

The Association for Public Art (2023) website says:

Public art can express community values, enhance our environment, transform a landscape, heighten our awareness, or question our assumptions. Placed in public sites, this art is there for everyone, a form of collective community expression. Public art is a reflection of how we see the world – the artist’s response to our time and place combined with our own sense of who we are.

associationforpublicart.org/what-is-public-art/

Public art can be found in the most unusual places. In this case, this is a statue of a boy at Emerald Hills Shopping Centre Leppington. The statue memorialises the St Andrews Boys Home that once was located on the Emerald Hills land release site. (I Willis 2021)

To continue the story of Campbelltown, this is an excellent overview by local author Jeff McGill with many fascinating images of past and present times. (Kingsclear Publication, 2017)

Updated 17 May 2023. Originally posted on 16 May 2023 as ‘Public art at Campbellton brightens up a dull space’.

https://doi.org/10.17613/546c-t984

Art · Artists · Australian Botanic Gardens Mount Annan · Belonging · Community identity · Cowpastures · Crafts · Cultural Heritage · Cultural icon · Cumberland Plain · Cumberland Plain Woodland · Dharawal · Heritage · History · Indigenous Heritage · Living History · Local History · Local Studies · Memorial · Memory · Place making · Public art · Sense of place · Storytelling · Trees · Uncategorized · Wayfinding

Life Blood, public art at the Australia Botanic Gardens

Artwork at the Herbarium

On the forecourt of the Herbarium at the Australian Botanic Garden is an artwork celebrating the heritage of Indigenous culture.

Artists Susan Grant, Natalie Valiente and Codie Leed Evans developed artwork installed in 2023 after the conceptualisation and design work. The images were sandblasted into the concrete on the Herbarium forecourt. The work was supported by the New South Wales Government.

The artwork Life Blood has been sandblasted into the concrete forecourt of the Herbarium at the Australian Botanic Gardens, Mount Annan, NSW (I Willis, 2023)

The artwork celebrates the Cumberland Plains Woodland that once covered the Cowpastures. The work directly connects science, the natural world, and the heritage of the local Indigenous peoples, the Dharawal, Darug, and Gundungurra.

The central concept and motif in the artwork is the eucalyptus tree, which becomes the Life Blood of the Indigenous peoples.

The artists were inspired by looking at a eucalyptus tree under a microscope and viewing the veins in the leaves.

In the work’s development stages, the artists held workshops and information sessions seeking input.

The site of the Australian Botanic Garden was a meeting place for the Indigenous peoples and was considered an appropriate location for the artwork.

Susan Grant writes:

We have a spiritual connection whenever we are in the botanical gardens, which  influences our design and artwork, connecting us back to the land.

Reference

Susan Grant and Natalie Valiente 2023, ‘Artwork ‘Life Blood’ at The Australian Botanic Gardens’. Camden History, the Journal of the Camden Historical Society, Vol. 5 no. 5, March, pp. 225-233.

Youtube: Life Blood

1920s · 1930s · 20th century · Agriculture · Argyle Street · Attachment to place · Belonging · British colonialism · Built heritag · Camden · Camden Story · Collective Memory · Colonialism · Commemoration · Community identity · Country town · Cowpastures · Cultural Heritage · Dharawal · Historical consciousness · Historical Research · Historical thinking · Historiography · History · Legends · Local History · Local Studies · Macarthur · Memorial · Memorialisation · Memorials · Memory · Monuments · Mysteries · Myths · Newspapers · Pioneers · Place making · Regionalism · Ruralism · Sense of place · Settler colonialism · Settler Society · Small communities · Stereotypes · Storytelling · Tourism · Urban growth · Urban history · Volunteering

The Camden Story: the historiography of the history of the country town of Camden NSW

Journal Article Review

‘Making Camden History: local history and untold stories in a small community’. ISAA Review, Journal of the Independent Scholars Association of Australia. Special Edition, Historiography. Volume 19, Number 1, 2023, pp. 23-38.

The history of telling the story of a small community has been interpreted in different ways at different times in the past by different historians.

This area of study is called the historiography.

This is an aerial image of the country town of Camden in the 1940s with St John’s Church on the ridge overlooking the town and the Nepean River floodplain. The Macarthur family-funded church is the community’s soul and was constructed shortly after the private town was established by the Macarthur family at the river crossing into Camden Park Estate. (Camden Images)

I have recently published an article on the historiography of the small country town of Camden, NSW.

The Camden township is located 65 kilometres southwest of the Sydney CBD and, in recent years, has been absorbed by Sydney’s urban growth.

The main streets are a mix of Victorian, Edwardian and interwar architecture comprising commercial, government and domestic buildings.

The town site was originally the entry point into what became Governor King’s Cowpasture Reserve at the Nepean River crossing, part of the lands of the Dharawal people, which then called Benkennie.

Jill Wheeler argues that while local histories are embedded in a long storytelling tradition, new understandings inform our interpretation in a contemporary context.

The historiography of the history of a small country town demonstrates the shifting nature of storytelling and how different actors interpret the past.

This article seeks to examine some of what Wheeler calls ‘the other’ by looking beyond the conventional history of Camden as found in newspapers, journals, monuments, celebrations, commemorations and other places.

I have written an article about the making of the history of Camden NSW to illustrate and explore these issues.

Click here to learn more

This is the cover of my Pictorial History Camden & District, which tells the Camden story in words and pictures. The book is a brief account of the main events, characters and institutions that were part of the Camden township from its foundation to the present, as well as the Indigenous story in pre-European times and the foundation of the Cowpastures Reserve.
Art · Artists · Attachment to place · Camden High School · Community identity · Cultural Heritage · Dharawal · Education · Elyard Reserve, Narellan · Heritage · Monuments · Narellan · Place making · Public art · Storytelling

Mosaic bench: public artwork at Narellan

A mosaic wonder

I was wandering through Elyard Reserve at Narellan with my granddaughter and found a piece of public art hidden in plain sight.

The artwork is a bench covered in mosaic tiles and is all but forgotten in the corner of the park amongst the slides, swings and climbing equipment for the youngsters.

The front of the mosaic bench in Elyard Reserve at Narellan (I Willis, 2023)

The mosaic was commissioned in 2009 as The Community Harmony Mosaic Project, funded by the Australian Government Department of Immigration and Citizenship.

The artwork was a community collaboration between

  1. Leppington Public School
  2. Hope Christian School
  3. Camden High School
  4. Camden Youth Café.
  5. And ceramic artists Selma Fida and Natalie Valiente.
The back of the mosaic bench in Elyard Reserve at Narellan (I Willis, 2023)

According to a bio on Facebook, Selma Fida is a local artist who presented an immersive exhibition of realistic hand-made porcelain flowers at the Casula Powerhouse in 2019. The show was the result of the 2018 Casula Powerhouse Scholarship Prize. Selma states that the exhibition explored how flowers speak a universal language of care and empathy through celebrations, anniversaries, births, wars, sickness and death. (Facebook)

Natalie Valiente is a self-employed ceramic artist from Eagle Vale, NSW, who has exhibited at the Casula Powerhouse Arts Centre.

Natalie’s recent collaboration with Susan Grant and Dharawal elders called Life Blood is permanently displayed at the National Herbarium of NSW forecourt at the Australian Botanic Garden Mount Annan. According to a report in the National Indigenous Times, the Life Blood artwork has the eucalyptus tree at its heart. A magnified gum leaf became the design which has been sandblasted onto the concrete forecourt. The artists drew their inspiration from being on Country and the grey gums, ironbark and forest red gums that covered the landscape. (NIT, 22 April 2022)

The end view of the mosaic bench in Elyard Reserve at Narellan (I Willis, 2023)

Updated on 2 May 2023. Originally posted on 20 March 2023.

Appin · Art · Attachment to place · Belonging · British colonialism · Campbelltown Art Centre · Collective Memory · Colonial frontier · Colonialism · Commemoration · Community identity · Cowpastures · Cowpastures Bicentennial · Cultural Heritage · Dharawal · Governor Macquarie · Heritage · History · Landscape · Landscape aesthetics · Local History · Local Studies · Memorial · Memorialisation · Memorials · Memory · Monuments · Place making · Placemaking · Public art · Sculpture · Sense of place · Settler colonialism · Settler Society · Stereotypes · Storytelling · Uncategorized

The Cowpastures Bicentennial, Governor Hunter and the Appin Massacre: the memory of the Cowpastures

Representations of the Cowpastures

The Cowpastures was a vague area south of the Nepean River floodplain on the southern edge of Sydney’s Cumberland Plain.

The Dharawal Indigenous people who managed the area were sidelined in 1796 by Europeans when Governor Hunter named the ‘Cow Pasture Plains’ in his sketch map. He had visited the area the previous year to witness the escaped ‘wild cattle’ from the Sydney settlement, which occupied the verdant countryside. In 1798 Hunter used the location name ‘Cow Pasture’; after this, other variants have included ‘Cow Pastures’, ‘Cowpasture’ and ‘Cowpastures’. The latter will be used here.

John Hunter, Second Governor of New South Wales 1795-1800 and Royal Navy Officer (Wikimedia)

Governor King secured the area from poaching in 1803 by creating a government reserve, while settler colonialism was furthered by allocating the first land grants in 1805 to John Macarthur and Walter Davidson. The Cowpastures became the colonial frontier, and the dispossession and displacement of Indigenous people inevitably led to conflict and violence. The self-styled gentry acquired territory by grant and purchase and created a regional landscape of pseudo-English pastoral estates.

This is a portrait of Governor Phillip Gidley King, the third governor of the British colony of New South Wales from 1800-1806. He saw service in the British Navy with the rank of captain. (SLNSW)

Collective memories

 According to Kate Darian-Smith and Paula Hamilton, collective memories are ‘all around us in the language, action and material culture of our everyday life’,[1] and I often wondered why the cultural material representative of the Cowpastures appeared to have been ‘forgotten’ by our community.

The list of cultural items is quite an extensive include: roads and bridges, parks and reserves; historic sites, books, paintings, articles; conferences, seminars, and workshops; monuments, memorials and murals; community commemorations, celebrations and anniversaries.

Material culture

This material culture represents the multi-layered nature of the Cowpastures story for different actors who have interpreted events differently over time. These actors include government, community organisations, storytellers, descendants of the Indigenous Dharawal and European colonial settlers, and local and family historians. Using two case studies will illustrate the contested nature of the Cowpastures memory narrative.

Case Studies

1995 Cowpastures Bicentennial

Firstly, the 1995 Cowpastures Bicentennial celebrated the finding of the ‘wild cattle’ that escaped from the Sydney settlement by a party led by Governor Hunter in 1795.

Following the success of the 1988 Australian Bicentenary and the publication of histories of Camden and Campbelltown,[2] local officialdom decided that the anniversary of finding the ‘wild cattle’ deserved greater recognition. Camden Mayor HR Brooking stated that the festival events’ highlight the historic and scenic significance of the area’.  A bicentenary committee of local dignitaries was formed, including the governor of New South Wales as a patron, with representatives from local government, universities, and community organisations.

In the end, only 10% of all festival events were directly related to the history of the Cowpastures.  Golf tournaments, cycle races and music concerts were rebadged and marketed as bicentenary events, while Indigenous participation was limited to a few lines in the official programme and bicentennial documentation.[3]  The legacy of the bicentenary is limited to records in the Camden Museum archives, a quilt, a statue, a park and a book. 

The Camden Quilters commissioned a ‘story quilt’ told through the lens of local women, who took a holistic approach to the Cowpastures story. It was the only memorial created by women, and the collaborative efforts of the quilters created a significant piece of public art. Through the use of applique panels, the women sewed representations of the Cowpastures around the themes of Indigenous people, flora and fauna, ‘wild cattle’, agriculture, roads and bridges, and settlement.[4]  The quilt currently hangs in the Camden Library.

A postcard produced in 1995 at the time of the Cowpastures Bicentennial of the Cowpastures Quilt produced by the Camden Quilters. (1995, Camden Museum)

Statue of Governor Hunter

In the suburb of Mount Annan, there is a statue of Governor Hunter. The land developer AV Jennings commissioned Lithgow sculptor and artist Antony Symons to construct the work to coincide with a residential land release.   The statue has a circular colonnade, supporting artworks with motifs depicting cows, settlement, and farming activities.  

According to Alison Atkinson-Phillips, three trends in memorial commemoration have been identified since the 1960s, and Hunter’s statue is an example of a ‘representative commemoration’ – commemorating events from the past.  

The statue of Governor Hunter in the suburb of Mount Annan. Land developer AV Jennings commissioned Lithgow sculptor and artist Antony Symons (1942-2018) in 1995 to construct the work. Officially opened by the Mayor of Camden, Councillor FH Brooking, on the 6th April 1995. (I Willis, 2022)

Two other types of memorialisation identified by Atkinson-Phillips have been ‘participatory memorialisation’ instigated by ‘memory activists’ and place-based memorials placed as close as possible to an event.[5] 

On the northern approach to the Camden town centre is the Cowpastures Reserve, a parkland used for passive and active recreation. The reserve was opened by the Governor of NSW on 19 February 1995 and is located within the 1803 government reserve, although the memorial plaque states that it is ‘celebrating 100 years of Rotary’.

The NSW Department of Agriculture published Denis Gregory’s Camden Park Birthplace of Australia’s Agriculture in time for the bicentenary. The book covered ‘200 years of the Macarthur dynasty’. It demonstrated the ‘vision and determination’ of John and Elizabeth Macarthur to make ‘the most significant contribution to agricultural development in the history of Australia’. Landscape artist Greg Turner illustrated the work with little acknowledgement of prior occupation by the Dharawal people.[6]

Commemoration of the 1816 Appin Massacre

Secondly, commemorating the 1816 Appin Massacre has created a series of memorials. The massacre represents a more meaningful representation of the Cowpastures story with the loss of Indigenous lives to the violence of the Cowpastures’ colonial frontier. The commemoration of these events is part of Atkinson-Phillip’s ‘participatory memorialisation’ and includes a place-based memorial.

European occupation of the Cowpastures led to conflict, and this peaked on 17 April 1816 when Governor Macquarie ordered a reprisal military raid against Aboriginal people. Soldiers under the command of Captain James Wallis shot at and drove Aboriginal people over the cliff at Cataract Gorge, killing around 14 men, women and children[7] on the eastern limits of the Cowpastures.  

 

Governor Macquarie (SLNSW)

The Winga Myamly Reconciliation Group organised a memorial service for the Appin Massacre in April 2005 at the Cataract Dam picnic area.[8]  By 2009 the yearly commemorative ceremony attracted the official participation of over 150 people, both ‘Indigenous and Non-Indigenous’. Attendees included the NSW Minister for Aboriginal Affairs and representatives from Wollondilly Shire Council and the NSW Police.[9] 

In 2007 Wollondilly Shire Council and the Reconciliation Group commissioned a commemorative plaque at the picnic area. According to Atkinson-Phillips, plaques are often overlooked and analysing the words gains insight into the intent of those installing them.[10] The inscription on the Cataract memorial plaque leaves no doubt what the council and the reconciliation group wanted to emphasise, and it states:

The massacre of men, women and children of the Dharawal Nation occurred near here on 17 April 1816. Fourteen were counted this day, but the actual number will never be known. We acknowledge the impact this had and continues to have on the Aboriginal people of this land. We are deeply sorry. We will remember them. Winga Mayamly Reconciliation Group. Sponsored by Wollondilly Shire Council.

The memorial and remembrance service have given the descendants of Indigenous people a voice in telling the Cowpastures story.

The plaque at the Cataract Dam picnic area. The memorial was placed at the picnic area in 2007, jointly organised by Winga Myamly Reconciliation Group and Wollondilly Shire Council, following the memorial service started in 2005 by the Reconciliation Group. (Monuments Australia, 2010)

In 2016 the Campbelltown Arts Centre held an art exhibition with an international flavour commemorating the bicentenary of the Appin Massacre called With Secrecy and Dispatch. The gallery commissioned new works from ‘six Aboriginal Australian artists and four First Nation Canadian artists’ that illustrated ‘the shared brutalities’ of the colonial frontier for both nations.[11]

Appin Massacre Cultural Landscape

In 2021 an application was made to Heritage NSW for consideration of the Appin Massacre Cultural Landscape, the site of the 1816 Appin Massacre, for listing on the State Heritage Register. The Heritage NSW website states that the Appin Massacre was ‘one of the most devastating massacre events of First Nations people in the history of NSW’. It is ‘representative of the complex relationships between First Nations people and settlers on the colonial frontier’.[12]

The application was approved in December 2022.

Conclusion

In conclusion, these two case studies briefly highlight how the contested meaning of memorials commemorating aspects of the Cowpastures story varies for different actors over time. At the 1995 bicentenary, only European voices were heard telling the Cowpastures story emphasising the cattle, Governor Hunter, and settlement.

Voices of Indigenous Australians

In recent years the voices of Indigenous Australians have been heard telling a different story of European occupation emphasising the dire consequences of the violence on the colonial frontier in the Sydney wars.[13]

Endnotes


[1] Kate Darian-Smith & Paula Hamilton (eds), Memory and History in the Twentieth-Century Australia. Melbourne, Oxford, 1994, p 4.

[2] Alan Atkinson, Camden, Farm and Village Life in Early New South Wales. Melbourne, Oxford, 1988. Carol Liston, Campbelltown, The Bicentennial History. Sydney, Allen & Unwin, 1988.

[3] Cowpastures Review and 1995 Calendar, Bicentennial Edition. Vol 1, 1995, p3

[4] Cowpastures Review and 1995 Calendar, Bicentennial Edition. Vol 1, 1995, p2

[5] Alison Atkinson-Phillips, ‘The Power of Place: Monuments and Memory’ in Paul Ashton & Paula Hamilton (eds), The Australian History Industry. North Melbourne, Australian Scholarly Publishing, 2022, p.126.

[6] Turner, Greg. & Gregory, Denis. & NSW Agriculture, Camden Park, birthplace of Australia’s agriculture.  Orange, NSW, NSW Agriculture, 1992.

[7] Karskens, Grace, Appin massacre, Dictionary of Sydney, 2015, http://dictionaryofsydney.org/entry/appin_massacre , viewed 09 Oct 2022

[8] Macarthur Chronicle, 12 April 2005.

[9] The District Reporter, 20 April 2009.

[10] Alison Atkinson-Phillips, ‘The Power of Place: Monuments and Memory’ in Paul Ashton & Paula Hamilton (eds), The Australian History Industry. North Melbourne, Australian Scholarly Publishing, 2022, p.127.

[11] Tess Allas and David Garneau (Curators), With Secrecy and Despatch. Exhibition at the Campbelltown Arts Centre, 9 April-13 June 2016, Campbelltown. Online at With Secrecy & Despatch | Campbelltown Arts Centre (c-a-c.com.au) Viewed 9 October 2022.

[12]Heritage NSW, Appin Massacre Cultural Landscape (Under Consideration), Heritage NSW, Sydney, 2022. Viewed 10/10/22. Online at

https://apps.environment.nsw.gov.au/dpcheritageapp/ViewHeritageItemDetails.aspx?ID=5067855

[13] Stephen Gapps, The Sydney Wars, Conflict in the Early Colony 1788-1817. Sydney, NewSouth, 2018.


Initially published in The Federation of Australian Historical Societies Newsletter, December 2022, No 54. Online at https://www.history.org.au/wp-content/uploads/2022/12/FAHS-Newsletter-No-54-2_page-0001.pdf titled The memory of the Cowpastures in monuments and memorials

Updated on 16 September 2023. Posted on 30 December 2022 as ‘The memory of the Cowpastures: the Cowpastures Bicentennial and the Appin Massacre’

Aesthetics · Art · Attachment to place · Belonging · Camden · Colonial Camden · Colonial frontier · Colonialism · Commemoration · Cowpastures Bicentennial · Cultural icon · Dharawal · Family history · Festivals · Frontier violence · Governor Macquarie · Heritage · Historical consciousness · History · Living History · Local History · Local Studies · Memorial · Memorialisation · Memorials · Memory · Monuments · Place making · Public art · Settler colonialism · Settler Society · Tourism · War

Cowpastures’ memories in monuments, memorials and murals.

A landscape of memorials and memories of the Cowpastures.

Many memorials, monuments, historic sites, and other public facilities commemorate, celebrate and just generally remind us about the landscape of the Cowpastures.

In recent decades there has been a nostalgia turn around recovering the memory of the Cowpastures landscape. This is cast in terms of the pioneers and the legacy of the European settlement.

An applique panel on the Cowpastures Heritage Quilt shows Belgenny Farm, which was part of Camden Park Estate. The quilt is hanging on display at the Camden Library (I Willis, 2022)

Memorials and monuments can be controversial in some quarters, especially in the eyes of those interested in Australia’s dark history.

Apart from monuments and memorials to the Cowpastures landscape, the most ubiquitous form of memorialisation across the Macarthur region are war memorials. Most Macarthur regional communities possess a monument of some kind, dating to the early 20th century commemorating the memory of those killed in action in the First and Second World Wars and the Vietnam War.   

The heyday of building monuments in Australia was in the late 19th century and early 20th century, when the new and emerging nation searched for national heroes. These heroes were overwhelmingly blokes – pale males.

Some of the most significant memorials to the Cowpastures landscape are historical sites, the built environment, and cultural heritage. Many of these are scattered across the Cowpastures region dating from the time of European settlement.

Most of the monuments and memorials to the Cowpastures in the local area date from the mid-20th century. Several have been commissioned by developers trying to cast their housing developments in nostalgia for the colonial past. Only one of these memorials was commissioned by women.

The monuments and memorials can be considered part of the public art of the local area and have contributed to the construction of place and community identity.

The memories evoked by the monuments, memorials, murals, historical sites, celebrations, and other items mean different things to different people.

The Cowpastures Landscape

So what exactly has been referred to by the Cowpastures landscape? In this discussion, there are these interpretations:

  1. The Cowpastures colonial frontier 1795-1820
  2. The Cowpastures government reserve 1803-1820s
  3. The Cowpastures region 1795 – 1840
  4. The landscape of the Cowpastures gentry 1805 -1840
  5. The English-style landscape of the Cowpastures 1795-1840
  6. Viewing the landscape of the Cowpastures 1795-1840

A set of principles for viewing The Cowpastures landscape

The Cowpastures landscape and seven principles of interpretation:

  • Utilitarian – the economic benefit – the protection of the cows and the herd
  • Picturesque – the presentation of the Cowpastures as a result of the burning of the environment by the Aborigines –fire stick farming – the reports of the area being a little England from the 1820s – Hawdon.
  • Regulatory – banning of movement into the Cowpastures to protect the cows
  • The political and philosophical – evils were the true corruptors of the countryside.
  • Natural history – collecting specimens and describing fauna and flora – Darwin’s visit to Sydney – the curiosity of the early officers.
  • ‘New natures’ – the environmental impact of flooding along the Nepean River and clear felling of trees across the countryside.
  • Emotional response – how the European viscerally experienced the countryside – sights, smells, hearing – and its expression in words and pictures. (after Karskins 2009, The Colony)

Examples of memory evocation for The Cowpastures

Monuments and memorials

  1. The Cowpastures Heritage Quilt was commissioned by the Camden Quilters Guild commemorating the Cowpastures Bicentenary in 1995.

2. A public artwork called Cowpastures Story in the forecourt of Narellan Library was commissioned by Narellan Rotary Club.

3. A statue of Governor Hunter was commissioned by a land developer at Mount Annan.

Statue of Governor Hunter in the Governors Green Reserve at Mount Annan (I Willis)

4. A collection of bronze cows in the Cowpastures Wild Cattle of the 1790s was commissioned by a land developer at Oran Park.

5. At Harrington Park Lakeside, public artworks memorialise the Cowpastures commissioned by a land developer.

6. At Picton, the Cowpastures mural is completed by a local sculptor and local school children.

The Cowpastures Memorial Bronze mural at Picton (I Willis, 2021)

7. Camden Rotary Pioneer Mural was commissioned by Camden Rotary Club in the mid-20th century and is located adjacent to Camden District Hospital.

Camden Pioneer Mural was commissioned by Camden Rotary Club in the mid-20th century adjacent to Camden Hospital on the Old Hume Highway (I Willis)

8. A different type of memorial is the Cowpasture Bridge at the entry to Camden, spanning the Nepean River.

Information plaque for the 1976 opening of the Cowpasture Bridge located adjacent to the bridge in Argyle Street, Camden (I Willis, 2022)

9. Memorial to the Appin Massacre at Cataract Dam.

10. The Hume and Hovell Monument on the Appin Road celebrates the departure of the Hume and Hovell expedition to Port Phillip Bay in 1824.

11. Parks and reserves, e.g., Rotary Cowpasture Reserve, opened in 1995 By Rear Admiral Peter Sinclair, Governor of NSW, celebrating 100 years of Rotary.

The Camden Rotary Cowpasture Reserve was opened on 19 February 1995 by Rear Admiral Peter Sinclair, Governor of New South Wales. The reserve is located at Lat: -34.053751 and Long: 150.701171. and the address is 10 Argyle Street, Camden. The reserve is on an original land grant within the boundaries of Camden Park Estate from the early 19th century, which was part of the Macarthur family’s colonial pastoral empire. Camden Park Estate was a central part of the Cowpastures district. (I Willis)

12. In Campbelltown’s Mawson Park is a statue of Elizabeth Macquarie. The bronze statue honours the wife of Governor Macquarie, whose maiden name was Campbell, and Campbelltown was named in her honour. The sculpture was created by sculptor Tom Bass in installed in 2006.

The statue of Elizabeth Macquarie in Mawson Park Campbelltown was created by sculptor Tom Bass and installed in 2006. (C&AHS)

13. The Narellan Community Mosaic Project in Elyard Reserve in Elyard Street Narellan was installed in 2005. The mosaic artwork is a series of concentric rings starting with the Indigenous Story, then the settler society of the Cowpastures, progressively moving outwards to the present urban environment. The Project coordination was through Marla Guppy from Guppy & Associates. It involved Project artist – Cynthia Turner, Ceramic artist – Christine Yardley, Heritage artist – George Sayers and Henryk Topolnicki from Art is an Option.

The outer circle shown here illustrates the historic sites of the Narellan area. The Harrington Park house is in the centre of the image, with the 20th-century house Ben Linden on the left and Bullock teams on the right of the centre. The inner circle represents European settlement from the time of a settler society to the 21st century. (I Willis, 2023)

14. A goanna woodcarving is found in Elyard Reserve on Elyard Street, Narellan. There is no artist attribution.

A wood carving of a goanna climbing a tree in Elyard Reserve at Narellan NSW. There is no artist accreditation. (I Willis, 2023)

15. The artwork Life Blood on the forecourt of the Herbarium at the Australian Botanic Gardens, Mount Annan, NSW.

The artwork Life Blood on the Australian Botanic Gardens Herbarium forecourt (I Willis, 2023)

16. John Oxley Cottage and Memorial Anchor is in Curry Reserve at 46 Camden Valley Way, Elderslie. John Oxley Cottage is the site of the Camden Visitor Information Centre, and a silhouette sculpture of John Oxley is attached to the cottage. Adjacent to the cottage is the John Oxley Memorial Anchor.

A view of the John Oxley Memorial Anchor, the sculpture silhouette of John Oxley and John Oxley Cottage and the Camden Visitor Information Centre found in Curry Reserve at 46 Camden Valley Way, Elderslie, in 2020 (I Willis)

17. John Oxley Reserve is at 300 Macquarie Grove Road, Kirkham. The reserve is 19.5 hectares, an irregular shape and adjoins the residential developments of The Lanes to the north, The Outlook and The Glade to the south, and is bounded by Macquarie Grove Road to the south. In 2023, approval was granted for the erection of a 25-metre communications tower in the reserve.

A map of John Oxley Reserve at 300 Macquarie Grove Road Kirkham. (2023, CC)

Cultural Heritage

1. Cowpastures Bicentennial celebrations occurred in 1995 and were a loose arrangement of community events.

Postcard of the Cowpastures Heritage Quilt commissioned and sewed by Camden Quilter’s Guild members in 1955. The quilt is currently on display at Camden Library. (Camden Museum)

2. An art exhibition at the Campbelltown Art Centre in 2016 called With Secrecy and Dispatch commemorates the bicentenary of the Appin Massacre.

3. The Appin Massacre Cultural Landscape, which is the site of the 1816 Appin Massacre, is being considered for listing on the State Heritage Register.

4. Australasian Federation of Family History Organisations Annual Fair and Conference in 2016, called Cowpastures and Beyond, was held in Camden with exciting speakers and attended by various delegates.

Cowpastures and Beyond Conference held in Camden in 2016 (CAFHS)

5. An art exhibition at the Campbelltown Arts Centre called ‘They Came by Boat‘ in 2017 highlighted many aspects of the landscape of the Cowpastures and its story.

6. Paintings by various artists, e.g., ‘View in the Cowpasture district 1840-46’  by Robert Marsh Westmacott.

7. Campbelltown-born architect William Hardy Wilson wrote The Cow Pasture Road in 1920, a whimsical fictional account of the sights and sounds along the road from Prospect to the Cow Pastures.

A fictional account of The Cow Pasture Road written by William Hardy Wilson in 1920 with pencil drawings and watercolours. (I Willis, 2022)

8. Macarthur ‘Bulls’ FC is a football team founded in 2021 named after the Wild Cattle of the Cowpastures and has a training facility established at Cawdor in the centre of the former 1803 Cowpasture government reserve.

Historic sites

1. The Cowpasture Road was the original access route to the colonial Cowpastures Reserve in the early 19th century, starting at Prospect and ending at the Nepean River crossing.

2. The historic site at Belgenny Farm is one of Australia’s earliest European farming complexes in the Cowpastures. The farm was part of the Macarthur family’s Camden Park Estate and is an example of living history.

3. Camden Park House and Garden is the site of John Macarthur’s historic Regency mansion and was part of the Macarthur family’s Camden Park Estate.

A Conrad Martins 1843 watercolour, ‘Camden Park House, Home of John Macarthur (1767-1834)’ (SLNSW)

4. Other colonial properties across the Cowpastures region (in private hands), eg, Denbigh.

5. Indigenous paintings of polled cattle by the Dharawal people in the Bull Cave at Kentlyn

Updated 7 August 2023. Originally posted 22 August 2022.

Aesthetics · Art · Attachment to place · Colonial frontier · Colonialism · Cowpastures · Cultural Heritage · Dharawal · Farming · Frontier violence · Harrington Park · Heritage · History · Landscape · Living History · Local History · Macarthur · Memorial · Memory · Monuments · Place making · Placemaking · Sense of place · Storytelling · Urban development · Urban growth · Wayfinding

Cowpastures: artwork at Harrington Park Lake

Public art as wayfinding, placemaking, memorial and urban development

The story of the Cowpastures is represented in public art across the Macarthur region; one example is found along the Harrington Park Lake walkway.

 A pleasant stroll around the lakeside path will bring the walker to a wooded section where there is an art installation with cows hiding under the trees.

The public artwork is a mixture of elements that combine wayfinding, placemaking, memorialisation and urban development in a new suburb.

The artwork installation called Cowpastures was created by artist Jane Cavanough of Artlandish Art and Design in 2001. The signage states ‘The cows represent the history of cattle grazing in this region, formerly known as “The Cowpastures”.

Artist Jane Cavanough

Artist Jane Cavanough writes that she ‘produces site-specific public art that combines a classic and contemporary design, interactive, low maintenance with long-lasting beauty. She states that her ‘strength is creating artworks that have a strong relationship to the site’. (Cavanough 2020)

Cavanough has achieved her aim with Cowpastures on the Lakeside Walk, where walkers can engage with the artwork and ponder what the real cows might have looked like over 200 years ago. The artwork has weathered well over the last 20 years and still carries the story created by the artist.

Jane Cavanough’s Cowpastures public art installation on the Harrington Park Lakeside walkway (I Willis, 2021)

<cows pic>

Public art.

The considerations in Cavanough’s Cowpastures parallel the aims of public art in the Northern Beaches LGA. Important considerations for the community and the council along the Northern Beaches Coast Walk were eight principles:

  • Respect and acknowledge the Aboriginal cultural heritage
  • Celebrate and conserve significant natural and cultural values
  • Connect places and people along the coast.
  • Foster artistic and cultural expression and encourage creative collaboration
  • Enrich places through high-quality art and design.
  • Interpret the history and significance of the coast
  • Value artistic and cultural diversity and be inclusive
  • Create a distinctive and recognisable Northern Beaches Coast Walk identity.(Council 2019)

It is helpful in actually defining what is public art. The Northern Beaches Council Public Art Policy provides some guidance and states:

Public Art refers to a range of artwork and art-based activities that interface with the public, including private ownership property with publicly accessible space and the public domain. Public Art can include sculpture, place-making elements, wall embellishments, art integrated into the design of buildings, artist-designed seating and fencing, paving work, lighting elements and other creative possibilities. Public Art can serve both an aesthetic and functional purpose.

The public domain means public places and/or open spaces that are situated within, vested in or managed by Council, including parks, beaches, bushland, outdoor recreation facilities, streets, laneways, pathways and foreshore promenades and public buildings, facilities or enclosed structures, owned and managed by Council which are physically accessible to the general public. (Council 2019)

Camden Council defines public art as:

Defined as any artistic work or activity designed and created by professional arts practitioners for the public domain, Public Art may be of a temporary or permanent nature and located in or part of a public open space, building or facility, including façade elements provided by either the public or private sector (not including memorials or plaques).

Public art can….

  • make art an everyday experience for residents and visitors
  • take many forms in many different materials and styles, such as lighting, sculpture, performance and artwork
  • be free-standing work or integrated into the fabric of buildings, streetscapes and outdoor spaces
  • draw its meaning from or add to the meaning of a particular site or place
Jane Cavanough’s Cowpasture’s public art installation on the Harrington Park Lakeside walkway (I Willis, 2021)

The storyboard

To assist Harrington Park Lakeside walkers in engaging with Cavanough’s Cowpastures artwork, information signage provides an interpretation of the installation. It states:

Cowpastures

In 1788 a herd of 4 long horn cattle and 2 bulls escaped from the Government Farm at Rosehill. [sic] They were found seven years later in 1795 as a herd of 40 in a rich expanse of grassland. Later that same year Governor Hunter surveyed this region and appropriately named it “Cowpastures”. Harrington Park with [sic] the Cowpastures region.

The pastoral industry in Camden began when Governor King granted John Macarthur 2000 acres, which became known as Camden. Further land grants were handed out across the region, including Harrington Park in 1815 to Captain William Douglas Campbell.

The Davies family purchased Harrington Park from the Campbells in 1833. The Rudd family owned the property from 1902/3 to 1944 when it was sold to the Fairfax family.

It operated as a dairy in the 1920s-1930s and then, in 1946, under the Fairfax family’s ownership, it was operated as a poll hereford [sic] stud, nursery and dairy.

Harrington Park-Taylor Woodrow-Fairfax

The storyboard has a supplementary map of the Harrington Park property in the Cowpastures.

The storyboard beside Jane Cavanough’s Cowpatures on the Harrington Park Lakeside walkway (I Willis, 2021)

<info board pic>

Hidden in the past

Cavanaugh’s Cowpastures tells the story of the site and reveals the layers of the past to the viewer. Yet there is more to the story hidden in the shadows. Some of these hidden stories are hinted at, while others are still to be revealed. One example is the violence of the colonial frontier in the Cowpastures as the settler society project unfolded and Europeans took up territory from the Indigenous Dharawal. (Karskens 2015)

At Harrington Park Lakeside Cavanough has taken part in placemaking, wayfinding, memorialisation and urban development with her creation of Cowpastures.  She has engaged in telling the cultural heritage and contributed to the construction of place and community identity in a new suburb, directed visitors to discover the stories of Cowpastures from the past in an aesthetic landscape setting, and celebrated the history of the site and the Europeans who farmed the land.

References

Cavanough, J. (2020). ” About Jane Cavanough.” Jane Cavanough Artlandish Art and Design. Retrieved 5 November 2021, from http://janecavanough.com.au/about/.

Council, N. B. (2019). Public Art Policy. Sydney, Northern Beaches Council.

Karskens, G. (2015). Appin Massacre. Dictionary of Sydney. Sydney NSW, State Library of New South Wales & City of Sydney.

Agricultural heritage · Art · Colonial frontier · Colonialism · Cowpastures · Cultural Heritage · Dharawal · Education · Frontier violence · Heritage · History · Local History · Local Studies · Memorials · Memory · Monuments · Picton · Pioneers · Place making · Public art · Schools · Sculpture · Settler colonialism · Storytelling

Cowpastures Memorial, Picton

The first Cowpasture memorial in the Picton region

The Picton Village Square is the first dedicated memorial in the Picton region to the Cowpastures by local sculptor Joan Brown and local school children. (Council 2019)

The memorial has been placed inconspicuously at the front of the rotunda that is easy to miss as you walk to the shops in Argyle Street from the Davison Lane carpark.

This is only one of three memorials celebrating the Cowpastures in the Macarthur region. The other is located at Perish Park at Oran Park and Harrington Park Lake Reserve.

The Cowpastures Memorial mural by Joan Brown and a number of school children located in the Picton Village Square (IW 2021)

Information plaque

The information plaque, with the wrong date, has an explanation of the Cowpastures story by the artist and reads:

Cowpastures Memorial

This mural commemorates the early history of our land and pristine waterways, from the Dreamtime beginnings, to the 1895 [sic] discovery of the escaped First Fleet wild cattle in this area. These cattle were later destroyed to make way for the pioneering of the district, the introduction of dairy and beef breeds that formed the basis of a wealthy agricultural industry. The spirit of our early setters lives on through the recording of visual history in this beautiful valley.

By Gifted/Talented History Students from Picton, Camden South, and Mawarra Schools.

M Armstrong, E Bristow, T Clipsham, H Eriksson, S Esposito, L Greco, M Gordon, L Harley, L Mulley, K Parker, P Reynolds, E Savage, C Wotton, N Young.

Bronze Sculptor Joan Brown 2012

Information plaque placed below the Cowpastures Memorial mural. Note: the date should be 1795. (IW 2021)

Terry O’Toole reports that after representations to Wollondilly Shire Council, the date error on the plaque above was corrected in February 2022. A new plaque has been placed in position, replacing the old one in the photograph above. (Terry O’Toole. Facebook Messenger, 7 March 2022)

A new plaque was installed in February 2022 by Wollondilly Shire Council after representations from Terry O’Toole (Terry O’Toole 2022)

Sculptor Joan Brown

Sculptor Joan Brown is a fifth-generation member of a ‘local pioneer family’ growing up on her family property of Abbotsford at Picton. She was surrounded by ‘grazing and dairying properties in the valleys of the Razorback Range’.

Joan is ‘passionate about the preservation of the ethos and heritage of the local area’ and has developed an understanding of the local landscape. She has used local landscapes, historic sites and heritage buildings as subjects of her artworks. (Brown 2021)

Joan was part of the community that initiated the Picton Bicentennial Village Square, where the mural is located, and the restoration of St Mark’s Church and Pioneer Cemetery.   (Brown 2021)   

Joan has an ongoing passion for the ‘preservation and heritage of the local area’, including the ‘unique heritage village’ of Picton. (Brown 2021)

The Cowpastures Memorial mural is located at the front of the rotunda, which is adjacent to Stonequarry Creek at the rear and Davison Lane carpark. Behind the rotunda is the St Mark’s Church cemetery. (I Willis, 2021)

Public art

The Picton Cowpastures Memorial is one part of the public art scene of the Macarthur region. Other public art installations across the area include:

  1. the Camden Rotary Pioneer Mural created by mural artist WA Byram Mansell which depicts colonial New South Wales and the Cowpastures

2. the sculpture park on the campus of Western Sydney University at Campbelltown.  

3. The statues of local boys celebrating the St Andrews Boys Home at Leppington are located in the gardens at Emerald Hills Shopping Centre and Belltower Park in Emerald Hills Boulevarde.

4. the Australian Botanic Gardens at Mount Annan

5. Art Installation, Oran Park Library, Oran Park.

7. Forecourt, Narellan Library, Narellan

8. Camden Valley Way Forecourt, Food Plaza, Narellan Town Centre.

9. The Cowpasture Cows, Perich Park, Oran Park

10. Campbelltown Arts Centre

11. The Cowpasture Cows, Harrington Park Lake, Harrington Park.

The Wedding Knot sculpture by Geoff Duggan at the Australian Botanic Gardens Mount Annan (I Willis 2021)

Public art is an essential part of a vibrant community and adds to its cultural, aesthetic and economic vitality. Public art promotes

‘a sense of identity, belonging, attachment, welcoming and openness, and strengthening community identification to place. [It creates] a tangible sense of place and destination’.

 The Cowpastures Memorial mural is a visual representation of the dreams and aspirations of its creator.

Principles of public art

Many local government areas have public art. In the Northern Beaches Council LGA, the aims of public art on their coast walks are:

  • The need for art to be sympathetic to the natural setting and context.
  • A need and opportunity for Aboriginal heritage to be better integrated along the Coast Walk.
  • Art was not always seen as physical and permanent with a desire for temporary and activation based experiences that enhanced the Coast Walk.
  • Views and vistas are important and they should be preserved or enhanced.
  • A desire for the Coast Walk to be an educational experience.

Supporting these aims are eight fundamental principles, and they are:

  1. Respect and acknowledge Aboriginal cultural heritage
  2. Celebrate and conserve significant natural and cultural values
  3. Connect places and people along the coast
  4. Foster artistic and cultural expression and encourage creative collaboration
  5. Enrich places through high-quality art and design
  6. Interpret the history and significance of the coast
  7. Value artistic and cultural diversity and be inclusive
  8. Create a distinctive and recognisable Northern Beaches Coast Walk identity.

From The Northern Beaches Coast Walk Public Art.

Cowpastures Mural

A metaphor full of meaning

The Picton Cowpastures Memorial is a metaphor for the settler society and represents the past. The artwork depicts four-horned cows of the Cowpastures Wild Cattle grazing on the steep country around the Razorback Range.

The depiction of the Wild Cattle on Dharawal country hints at the arrival of the colonial frontier in the Cowpastures, the fourth locality of European occupation in the New South Wales colony.(Willis 2018) The horned cattle represent the possession of territory by the Europeans and their settler-colonial project.

The landscape illustrated by the mural is devoid of vegetation, hinting at the environmental desolation caused by European occupation and the dispossession of the Dharawal people. The dead tree depicted in the mural landscape is a sad reminder of European exploitation of the natural resources of the Cowpastures and threats to Cumberland Plain Woodland and other ecological types across the Macarthur region.

The story the mural tells is full of meaning with many layers that can be peeled back to reveal many hidden corners in the narrative of the local area. The stark outline of a dead tree might be regarded as a metaphor for the frontier violence of the early colonial period and symbolic of the Appin Massacre, which took place in the Cowpastures in 1816. (Karskens 2015)

References

Brown, J. (2021). “Joan Brown Biography.” The Sculptors Society. Retrieved 2 November 2021 from https://sculptorssociety.com/sculptors/joan-brown/.

Council, W. S. (2019). Historic Picton Walking Tour. Picton NSW, Wollondilly Shire Council.

Karskens, G. (2015). Appin Massacre. Dictionary of Sydney. Sydney NSW, State Library of New South Wales & City of Sydney.

Willis, I. (2018). “The Cowpastures Project.” Camden History Notes https://camdenhistorynotes.com/2018/03/16/the-cowpastures-project/.

Updated 7 March 2022. Originally posted 4 November 2021.

Aesthetics · Attachment to place · Business · Cultural Heritage · Cumberland Plain · Dharawal · Entertainment · House history · Lifestyle · Living History · Media · Media History · Photography · Retailing · Sense of place · Shopping · Stereotypes · Storytelling · Sydney · Uncategorized · Wollondilly Shire Council

The West Journal

A new lifestyle magazine

The local area has a new lifestyle magazine. I found my print copy of Edition 1 Volume 1 of The West Journal at Camden’s florist The Green Seed in Argyle Street, Camden.

The magazine is an interesting addition to the local media landscape. (Willis 2021)

The West Journal is a new lifestyle magazine and addition to the local media landscape (I Willis 2021)

Published by Camden based Olsen Palmer, the 262 page A5 (15cm x 21 cm) colour card cover magazine is a handsome addition to the Sydney lifestyle market. The magazine is published ‘seasonally’ – July, October, January, April. (TWJ:8; Media Kit)

The publisher of The West Journal boasts an estimated readership of 60,000, with social media impressions monthly average between 17,000-20,000. The magazine is distributed to ‘accommodation locations, hotels, pubs, clubs and sporting facilities, local and regional airports, and a host of hospitality locations’. (TWJ Media Kit)

Minimalism

The cover of the first edition has an unmissable orange cover, and the magazine is reflective of stripped back minimalist design principles.  The New Yorker magazine said of minimalism in a critique that it is

a mode of living that strips away protective barriers and heightens the miracle of human presence and the urgency, today, of what that miracle entails. (The New Yorker, February 3 2020)

As The New Yorker points out, the simplicity of minimalism hides the reality of a complex world. The simplicity of the cover design of  TWJ belies the complexity of publishing a magazine of this quality.

The publishers have been influenced by what Richard Rogers calls the notion of ‘Instagramism’  and image-driven platforms. TWJ states:

Our journal is made up of many beautiful images; we want our advertisers to emulate this. Minimise text, maximise imagery. (TWJ Media Kit)

Editor Boone states that this editorial policy leads to ‘simple and effective communications to our readers’. (TWJ Media Kit) 

This is an interesting image of the Nepean River Walkway at Elderslie and not one that is normally used to reflect the Camden area. It is a different interpretation of the cultural heritage of an area rich in Indigenous and European history. There are Dreaming stories of Dharawal People and the colonial stories of settlement from the time of the Cowpastures district from 1975 to the 1850s. (I Willis, 2021)

Cultural diversity and stereotypes

The magazine’s pitch is at a market in Western Sydney hungry for acknowledgement of its riches. Sydney’s West is a land of undiscovered treasures and unacknowledged riches of culture, travel and food.

Sydney’s West is a vast cosmopolitan landscape of a foodie’s heaven for those searching for suburban delicacies. This secret is out for city-based foodie tours who deliver their passengers to Westie foodie-hot-spots.

Sydney’s West has been undersold for years and dogged by unfair stereotypes. The West Journal states in its opening paragraph that

For too long, a generational stigma has tainted the perception of Western Sydney. (TWJ:1)

The stigma has persisted for more than one generation, and I have labelled it the #sydneyculturewar. (Willis, 2016) In recent months it has been fostered in the name of Covid.  

Campbelltown journalist and raconteur Jeff McGill wrote in 2013 ‘Careful what you call south west Sydney’. He examined the stereotypes and name-calling that existed in Sydney’s West and Southwest. Jenny said she had met contempt towards her by those in Sydney’s beachside and harbourside suburbs in a Facebook comment. She said that they think you are ‘slow-witted, lazy, anti-social’. 

The West Journal is a positive move to counter these attitudes and boasts that it

Wants to celebrate the cultural diversity, food and individuality found within Western Sydney and Regional NSW. (TWJ:1)

Academic Gabriele Gwyther has argued that Western Sydney is a

 region of great complexity: a patchwork of culture, language, ethnicity, personal histories, religion, income and status. (Gwyther 2008)

A rich history

More than this, I have argued that Sydney’s West has a rich history from the pre-colonial period to the present. (Willis 2018)

The magazine demonstrates the influence of the past on the present by presenting stylish images of the West’s cultural and natural heritage. The past shapes the present, and there is no escaping its clutches, whatever its colours.

The stories of the Dharawal, the Dharug and Gundungurra provide a rich tapestry of storytelling.  TWJ acknowledges the traditional custodians of each site in the magazine, for example, the Dharug People at Blacktown. (TWJ: 14)

The European story on the Hawkesbury and down to The Cowpastures adds another layer (Willis 2018; Karskens 2020) with a profile of  Camden Park House (CPH 2020), arguably one of the most important colonial properties still in the hands of the family built in the 1830s. (TWJ:226-229)

Embracing growth and change

The West Journal encompasses all of this and distribution across Sydney’s West from Hawkesbury Shire Council in the north, Wollondilly Shire Council in the south, west to Blue Mountains City Council, east to the Canterbury Bankstown.

Editor Deane Boone boasts that the magazine will ‘explore everything Western Sydney and Regional NSW has to offer’ extending to ‘West of West’ taking in Wagga Wagga to Armidale and Dubbo. (TWJ:4-5)

The New South Wales Premier Gladys Berejiklian MP has endorsed The West Journal and commended the publishers on their efforts in promoting Sydney’s West (I Willis 2021)

These claims are endorsed by New South Wales Premier Gladys Berejiklian MP.  She states ‘Western Sydney is an exciting region undergoing profound growth and change’, and her government ‘shares this enthusiasm for Sydney’s West as a wonderful place’. The premier ‘commends’ the publisher for their efforts. (TWJ:6)

Editor Boone has set a high standard with this issue. It is hoped that later volumes match it.  The magazine closes with the bold aim:

To embrace, inform and celebrate the amazing cultural diversity, experiences and offerings the West has to offer. (TWJ:263)

Here’s hoping it meets its aim.

Pick up your print copy or view it online

References

Boone, Dean (ed), 2021, The West Journal,  Edition 1, Volume 1. https://www.thewestjournal.com.au/, viewed September 17 2021

Camden Park House 2020, Home, Camden Park House, Menangle, NSW, 2568, <https://www.camdenparkhouse.com.au/>, viewed September 19 2021.

Gwyther, Gabrielle 2008. Western Sydney, Dictionary of Sydney, http://dictionaryofsydney.org/entry/western_sydney, viewed September 17 2021

Karskens, Grace  2020,  People of the river : lost worlds of early Australia.  Allen & Unwin Crows Nest, NSW

Rogers, Richard 2021, ‘Visual media analysis for Instagram and other online platforms’. Big Data & Society. Vol 8 issue 1. https://doi.org/10.1177/20539517211022370

Willis, Ian  2018, ‘The Cowpastures Region 1795-1840’, Camden History Notes, weblog, April 27, <https://camdenhistorynotes.com/2018/04/27/the-cowpastures-region-1795-1840/>, viewed September 18 2021.

Willis, Ian 2016, ‘Westies, Bogans and Yobbos. What’s in a name?’ Camden History Notes, weblog, June 9,  https://camdenhistorynotes.com/2016/06/09/westies-bogans-and-yobbos-whats-in-a-name/  Viewed September 18 2021.

Willis, Ian 2021. Local Newspapers and a Regional Setting in New South Wales, Media History, 27:2, 197-209, DOI: 10.1080/13688804.2020.1833710

Camden · Campbelltown · Community identity · Cowpastures · Cultural Heritage · Dharawal · Entertainment · Football · Heritage · Historical consciousness · History · Living History · Local History · Local Studies · Macarthur · Macarthur FC · Myths · Place making · Sense of place · Sport · Uncategorized

The Bulls are loose on the football paddock: regionalism and Macarthur FC

Football and Macarthur regionalism

Macarthur FC

The Bulls are loose on the paddock. Actually, the Bulls have found the Cowpastures. These days are called the Macarthur region.

We are talking about Macarthur FC, the newest entry into the A-League. For the uninitiated, this is soccer.

A screenshot of the Macarthur FC website shows the new football club’s logo, slogan, colours and supporting symbols. (https://www.macarthurfc.com.au/)

Journalist Eric Kontos of the South West Voice nailed it when he wrote:

Macarthur FC is a brand-new franchise, born right here in the heart of our region a couple of years ago.

Whichever way you look it, it is the first time this region, both Macarthur and the entire outer South Western Sydney, have been represented by their own football team – of any code.

The Bulls recently defeated their opposition, the Western Sydney Wanderers, in their opening match of the new season and gave the locals something to support.

Sports journalist Janakan Seemampillai spoke with Campbelltown local and Western Sydney University lecturer Michelle Cull.  

Dr Cull said, ‘Only locals will understand how fantastic it is to have a team in Campbelltown. It’s a team for the Macarthur region being played in Macarthur.’

‘It feels good to have a team that is genuinely for our community,’ she said.

Macarthur FC and identity

Identity is how we define who we are in terms of culture, symbols, language, membership, race, behaviour and other factors. These are the elements of tribal identification.

In terms of Macarthur FC, their supporters will identify themselves in terms of a song, a uniform, a logo, a mascot, a culture, origin, and other factors. They will all be part of the Macarthur FC supporters tribe.

Macarthur FC’s symbols have been chosen by the team’s supporters to build tribalism around the regional brand.  

Club officials announced in 2019 that the club’s new colours, ochre, were ‘chosen to represent the area’s diverse cultures.

The club’s press release stated:

Ochre is included to represent one of the traditional colours for the local Dharawal Aboriginal people on whose land the Macarthur region sits.

The logo includes a bull, which is demonstrative of the club’s physical power as well as a tilt to history when a runaway herd of cattle was discovered in the region in 1795.

The three stars of the Southern Cross symbolise football’s links with the grassroots football community, the National Premier League and the A-League.

Macarthur FC and regionalism

Macarthur FC has captured the notion of regionalism on Sydney’s urban fringe and the communities that are part of it.

A screenshot of the title slide for a PowerPoint presentation at a councillor briefing to Campbelltown City Council on 1 October 2020 by Macarthur FC. The slide shows the colours, logo and other symbols. (https://www.campbelltown.nsw.gov.au/files/assets/public/document-resources/councilcouncillors/businesspapers/2020/8-december/item-8.8-attachment-2-macarthur-fc-council-presentation-oct-2020.pdf)

The ochre colours of Macarthur FC acknowledge that the Macarthur region is located in Dharawal country that pre-dates European occupation by thousands of years. Dharawal country is situated between the lands of the Eora to the north, the Dharug to the northwest, and the Gundungurra to the southwest. Ochre was used for paintings, drawings and hand stencils on rock surfaces and in rock shelters and overhangs.

The Macarthur FC ‘bull’ logo encapsulated the early European history of the Cowpastures region and the wild cattle, after which the area was named in 1795 by Governor Hunter. Originally 2 bulls and 4 cows escaped from the Sydney settlement in mid-1788, five months after being landed. They were Cape cattle from South Africa, and by 1805 the Cowpastures herd numbered over 3000. This is perhaps the origin of the club slogan, ‘Run with the herd’.

The bulls and cows, as presented at Perich Park in Oran Park, are a contemporary representation of the original wild cattle of the Cowpastures (I Willis, 2017)

The football club’s use of the Macarthur name comes from the early colonial identity of John Macarthur. Macarthur organised the land grant in the Cowpastures in 1805 called Camden after he had been sent home to England in disgrace. This was the first act of European dispossession of Dharawal country in the process of settler colonialism.

Colonial identity John Macarthur (Wikimedia)

The use of the Macarthur name as a regional identity first emerged in the 1940s, and its growth has had a varied history. The first local businesses to use Macarthur’s regional identity were the local press in the 1950s.

The Macarthur FC has widened their vision of the Macarthur region beyond the generally accepted area of  Campbelltown, Camden, and Wollondilly to include the  Southern Highlands.

Macarthur FC and nationalism

The stars of the Southern Cross on the Macarthur FC logo link the club to Australian nationalism.  

Nationalism was part of modern football from its beginnings in the United Kingdom in the 19th century. Scotland and England were the first two national teams to play each other in the 1870s.

 Israeli scholar Ilan Tamir argues that since the foundation of the nation-state, ‘political leaders have used sport to promote individual and national agendas’. Tamir maintains that the forces of globalisation and the commercialisation of sport have weakened the influence of nationalism.

Macarthur FC supporters at Campbelltown Stadium on 3 January 2021, playing Central Coast Mariners, showing the club colours and jerseys. (B Atkins)

The Southern Cross is a star constellation in the southern skies that have

guided travellers, intrigued astronomers and inspired poets and musicians. Its five stars have been used as a sign of rebellion and as a sometimes controversial symbol of national pride.

In the early 19th century, the Anti-Transportation League adopted the Southern Cross as a symbol of resistance to the British colonial powers and their policy of transporting convicts. In 1854 it was flown at the Eureka Stockade

The Australian flag with the Southern Cross was first flown in 1901 and became Australia’s official flag in 1954.

Flags using the Southern Cross (Wikimedia)

The future

So what does all this mean for the future of Macarthur regionalism? 

Macarthur FC has adopted the name and symbols of Macarthur regionalism. Much will be written and spoken about Macarthur FC over the coming years. Macarthur FC will be in the national and international media, which will consolidate the notion of Macarthur regionalism at a national level.

It will be interesting to see how Macarthur regionalism evolves under the influence of professional sports with a national and international profile.

Macarthur Bulls playing the Central Coast Mariners at Campbelltown Stadium on 3 January 2021 (B Atkins)

Updated 23 October 2022; Originally posted 9 January 2021.