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Cultural and heritage tourism adds $6.4 million a year to the local economy  

Camden Museum and Alan Baker Art Gallery add over $1.7 million annually

New research shows that cultural and heritage tourism is worth around $6.4 million per year to the Camden LGA.

The story of the Camden-Campbelltown train, the locomotive affectionately known as Pansy, generates a considerable amount of nostalgia amongst day-trippers and other visitors to the Camden LGA. The railway engineering heritage still visible across the former train route includes this bridge, railway cuttings and other engineering works. This image shows the train approaching crossing the Nepean River railway bridge in 1910. (SLNSW)

This figure is drawn from data sourced from Destination NSW (2018), which states that the average daily spend of a day tripper was $140 per day. The proportion of day-trippers that constitute cultural and heritage visitors is 9% of all day-tripper visitors.

According to .idCommunity (2023) demographic resources, in 2020-2021, there were 509,000 day-trippers to the Camden LGA per year. Cultural and heritage visitors comprise around 45,000 day-trippers of the total number of day-tripper visitors annually. These day-trippers are worth $6.4 million to the Camden economy.

Within these figures, the volunteer-run Camden Museum is one of the most prominent destinations with around 6000 day-tripper visitors per year, worth around $840,000 to the local economy each year. The Alan Baker Art Gallery has about 6500 day-tripper visitors annually, worth around $910,000 to the local economy annually.

The Alan Baker Art Gallery is located in the former gentleman’s townhouse of Macaria, which is a valuable part of the built heritage of the Camden Heritage Conservation Area. This gallery and the building form part of the John Street heritage precinct, which includes the former police barracks, courthouse and Sarah Tiffan’s cottage and the former CBC Bank. (ABAG, 2023)

What is cultural and heritage tourism?

 Destination NSW (2019) defines cultural and heritage tourism as:

Ted Silberberg explains cultural and heritage tourism as ‘a tool of economic development that achieves economic growth through attracting visitors from outside a host community, who are motivated wholly or in part by interest in the historical, artistic, scientific or lifestyle/heritage offerings of a community, region, group or institution’

Source: Cultural Tourism and Business Opportunities for Museums and Heritage sites, Tourism Management, Ted Silberberg, 1995.
St John’s Church and Cemetery is one of the most important cultural and heritage sites in the Camden LGA. Dating from the 1840s and funded by the Macarthur family of Camden Park, the church dominates the town and the Nepean River floodplain from its ridge-top location. The church is visible from many points around the area. The vistas from Camden Park House and Garden are an integral part of the Cowpastures story and the gentry estates that dominated the area until the town was settled in the 1840s. The church is critical in the area’s sense of place and community identity. (I Willis, 2021)

How important is cultural and heritage tourism?

Destination NSW (2019) quotes research from Tourism Australia that

 ‘rich history and heritage’ was the 4th most important factor for the Domestic market when choosing a holiday destination, and 6th most important for the International market.  

Source: Consumer Demand Project, Tourism Australia, 2018

According to the National Trust of Australia (2018):

Globally, heritage tourism has become one of the largest and fastest growing tourism sectors, with the United Nations World Tourism Organisation estimating that more than 50%[1] of tourists worldwide are now motivated by a desire to experience a country’s culture and heritage[2]

Of all international visitors to Australia in 2017, 43% participated in a cultural activity and 33.9% in a heritage activity. Cultural and heritage segments have grown at 7.5% and 11.2% respectively over the past four years.

Source: 1. Tourism Research Australia, IVS YE September 2017. 2. United Nations World Trade Organisation, 2016 Annual Report

Cultural and Heritage Tourism in Camden

The Camden township is a site rich in heritage and history and a visitor destination with huge potential.

The Camden LGA is an active participant in cultural and heritage tourism with a host of visitor attractions in the and is outlined in the Macarthur Visitors Guide (MVG 2020). The guide is complemented by the Camden Heritage Walking Tour guide (CHWT 2023), the Camden Scenic Drive (CSD 2020) and the Visit Camden Official Visitor Guide (CVIC 2022).

Camden Council is responsible for the most critical cultural and heritage tourism planning instrument. The Camden Heritage Conservation Area, Argyle Street, and John Street precincts are within it. (DCP 2019) The DCP (2019) outlines the conservation area’s character elements, objectives and controls.

Camden Council (2023) provides valuable information on its Heritage Planning webpage and lists all the local heritage items on the local and state heritage inventory (CC 2020).

Storytelling

Within cultural and heritage tourism, storytelling is an essential feature of the visitor experience.

Oliver Serrat (2008) defines storytelling as

The vivid description of ideas, beliefs, personal experiences, and life-lessons through stories or narratives that evoke powerful emotions and insights.

https://www.adb.org/sites/default/files/publication/27637/storytelling.pdf

The National Trust of Australia (2018) maintains that storytelling is a new global trend and

found that what encourages a visitor to a certain destination is its ability to engage in unforgettable and truly inspiring experiences that touch visitors in an emotional way and connects them with special places, people and cultures.

Source:  Tropical Tablelands Tourism, Hero Experiences Guidebook (2015)

Camden storyteller Ian Willis (2023a) has written extensively about the local history of the Camden area, with an outstanding example being the Camden History Notes blog. He has published many other articles and stories in newspapers, newsletters, journals and books (2023b).

The outstanding storytelling organisation in the Camden LGA is the Camden Historical Society (CHS 2023a). The society’s activities include the biannual journal Camden History (CHS 2023b), monthly public lectures, and numerous book publications. (CHS 2023c). The Camden Museum archives provide much raw material for local storytelling. (CHS 2023d)

The Camden Museum Library building is one of the many cultural and heritage tourism sites in the Camden LGA. The archives of the Camden Museum provide much of the raw material for Camden storytelling. The museum holds many artefacts that add to local stories and provide a rich experience for museum visitors. The Camden Library occupies the building in John Street Camden and has a rich collection of local interviews and stories on its website. The building is home to the Camden Area Family History Society and its archives. The Camden Museum Library building is part of the rich built heritage of the John Street precinct and is an example of adaptive reuse. (I Willis, 2008)

The Camden Area Family History Society (CAFHS 2023) is a crucial storytelling organisation which draws on raw material from extensive archives and keen volunteer members.

The Back Then feature of The District Reporter provides the most popular storytelling platforms. Here local storytellers include Ian Willis (2023c), John Wrigley, Julie Wrigley and others who tell interesting and exciting local stories about the past in each issue.

The Back Then section of The District Reporter 18 November 2022.

References

CAFHS 2023, Camden Area Family History Society. CAFHS. https://www.cafhs.org.au/

CC 2019, Camden Development Control Plan 2019. Camden Council. https://dcp.camden.nsw.gov.au/

CC 2020, Local and State Heritage Items listed under: State Environment Planning Policy (Sydney Regions Growth Centres)2006, & Camden Local Environment Plan 2010. Camden Council. https://www.camden.nsw.gov.au/assets/pdfs/Planning/Heritage-Conservation/Heritage-Items-List-September-2020-v1.pdf

CC 2023, Heritage Planning. Camden Council. https://www.camden.nsw.gov.au/strategic-planning/heritage-planning/

CHS 2023a, Camden History. Camden Historical Society. http://www.camdenhistory.org.au/index.html

CHS 2023b, Camden History, the journal of the Camden Historical Society. Camden Historical Society. http://www.camdenhistory.org.au/chsjournal.html

CHS 2023c, Publications For Sale At The Camden Museum. Camden Historical Society. http://www.camdenhistory.org.au/Publications%20for%20Sale%20%2022.5.2018.pdf

CHS 2023d, Camden Museum Archive Catalogue by Category. Camden Historical Society. http://www.camdenhistory.org.au/LibraryJune2008.pdf

CHWT 2023, Camden Heritage Walking Tour. Pamphlet. Camden Council. https://www.camden.nsw.gov.au/assets/Uploads/Camden-Heritage-Walking-Tour-2023.pdf

CSD 2020, Camden Scenic Drive. Pamphlet. Camden Council. https://www.camden.nsw.gov.au/assets/Tourism/Camden-Scenic-Drive.pdf

DCP 2019, 2.16.4 Camden Heritage Conservation Area. Camden Council. https://dcp.camden.nsw.gov.au/general-land-use-controls/environmental-heritage/camden-heritage-conservation-area/

Destination NSW 2019, Cultural and Heritage Tourism in NSW, Year Ended December 2018. NSW Government, Sydney. https://www.destinationnsw.com.au/wp-content/uploads/2019/07/cultural-and-heritage-tourism-to-nsw-snapshot-ye-de-2018.pdf

Ian Willis 2023a, Camden History Notes, Some Stories of Place. Camden History Notes. https://camdenhistorynotes.com/

Ian Willis 2023b, Ian Willis Historian. Author. https://ianwillis.wordpress.com/

Ian Willis 2023c, Newspaper Articles. Academia.com.  https://independent.academia.edu/IanWillis/Newspaper-Articles

idCommunity 2023, Camden Council area, Tourism visitor summary. Camden Council. https://economy.id.com.au/camden/tourism-visitor-summary

MVG 2020, Macarthur Visitors Guide, Camden & Campbelltown. Camden Council & Campbelltown City Council. https://www.camden.nsw.gov.au/assets/Tourism/Macarthur-Visitors-Guide-2020.pdf

NTA 2018, Next Steps: Australian Heritage Tourism Directions Paper. National Trust, June. https://www.nationaltrust.org.au/wp-content/uploads/2019/07/Australian-Heritage-Tourism-Directions-paper-.pdf

Olivier Serrat 2008, Storytelling. Knowledge Solutions. https://www.adb.org/sites/default/files/publication/27637/storytelling.pdf

The District Reporter. https://www.tdr.com.au/

Tourism Research Australia 2020, Regional NSW Visitor Profile, Year Ending June 2019. Destination NSW. https://www.destinationnsw.com.au/wp-content/uploads/2019/10/travel-to-regional-nsw-snapshot-jun-2019.pdf

CVIC 2022, Visit Camden Official Visitor Guide. Camden Visitor Information Centre, Elderslie.

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The Camden Story: the historiography of the history of the country town of Camden NSW

Journal Article Review

‘Making Camden History: local history and untold stories in a small community’. ISAA Review, Journal of the Independent Scholars Association of Australia. Special Edition, Historiography. Volume 19, Number 1, 2023, pp. 23-38.

The history of telling the story of a small community has been interpreted in different ways at different times in the past by different historians.

This area of study is called the historiography.

This is an aerial image of the country town of Camden in the 1940s with St John’s Church on the ridge overlooking the town and the Nepean River floodplain. The Macarthur family-funded church is the community’s soul and was constructed shortly after the private town was established by the Macarthur family at the river crossing into Camden Park Estate. (Camden Images)

I have recently published an article on the historiography of the small country town of Camden, NSW.

The Camden township is located 65 kilometres southwest of the Sydney CBD and, in recent years, has been absorbed by Sydney’s urban growth.

The main streets are a mix of Victorian, Edwardian and interwar architecture comprising commercial, government and domestic buildings.

The town site was originally the entry point into what became Governor King’s Cowpasture Reserve at the Nepean River crossing, part of the lands of the Dharawal people, which then called Benkennie.

Jill Wheeler argues that while local histories are embedded in a long storytelling tradition, new understandings inform our interpretation in a contemporary context.

The historiography of the history of a small country town demonstrates the shifting nature of storytelling and how different actors interpret the past.

This article seeks to examine some of what Wheeler calls ‘the other’ by looking beyond the conventional history of Camden as found in newspapers, journals, monuments, celebrations, commemorations and other places.

I have written an article about the making of the history of Camden NSW to illustrate and explore these issues.

Click here to learn more

This is the cover of my Pictorial History Camden & District, which tells the Camden story in words and pictures. The book is a brief account of the main events, characters and institutions that were part of the Camden township from its foundation to the present, as well as the Indigenous story in pre-European times and the foundation of the Cowpastures Reserve.
Advertising · Agricultural heritage · Agriculture · Agriculture history · Business · Business History · Camden · Camden Story · Community identity · Country town · Cultural Heritage · Cultural plantings · Economy · Family history · Fergusons Australian Nurseries · Gardening · Heritage · History · Horticulture · Landscape · Local History · Local Studies · localism · Nursery · Place making · Placemaking · Plant Nursery · Retailing · Sense of place · Storytelling · Street Trees · Sydney's rural-urban fringe · Technology · Trees · Uncategorized · Urban development · Urban growth · Urban history · Urban Planning · urban sprawl · Urbanism

Ferguson’s Nursery, the post-war years

Ferguson’s Nursery at Hurstville, Mittagong and Sylvania

During the post-war years, Ferguson’s Nurseries continued to be located on Sydney’s urban fringe as the metropolitan area expanded into the rural surrounds.

Hurstville nursery prospered then closed, another opened on the urban fringe at Sylvania, a cold-climate nursery opened at Mittagong, and the Camden nursery closed.

In the mid-1960s, the family sold the business to new owners who continued to use the Ferguson nurseries as a trading name.

Significance

The importance of the colonial legacy of Francis Ferguson is emphasised in July McMaugh’s Living Horticulture. She only lists four New South Wales 19th colonial horticulturalists of significance, one of whom is Ferguson.

The Camden Nursery site remains quite significant in the history of the Australian nursery industry. Morris and Britton maintain that the site is

A rare remnant of an important and influential colonial nursery from the late 1850s and includes a collection of 19th century plantings and is a landmark in the local area.  (Morris and Britton 2000)

Camden Nursery site

The Camden Nursery on the Nepean River stopped operating in the immediate post-war years, and the nursery headquarters relocated to Hurstville.

In 1937 Camden Municipal Council rejected an offer from Ferguson’s nurseries of 100 rose bushes for planting in Macarthur Park. The council did not want the nursery to take cuttings from the park’s rose bushes. (Camden News, 13 May 1937)

In the 1930s, the Camden press reported that Ferguson’s nurseries had purchased the property of W Moore between the Old Southern Road and the Hume Highway (Camden News, 11 April 1935). This was in the vicinity of Little Street. (Cole, CHS, 1989) This is likely the 1937 outlet fronting the Hume Highway in Camden and still operating in 1944. (Camden News, 18 February 1937, 17 February 1944)  

The Camden Nursery outlet had stopped trading by 1946. The Camden press reported an application to connect the electricity supply to RB Ferguson’s property at the ‘the Old Nursery’. (Camden News, 19 December 1946, 27 November 1947)

Hurstville Nursery

By the mid-1950s, the nursery was trading as F Ferguson & Son, headquartered at Hurstville with branches at Sylvania and Mittagong. (Sun Herald, 13 September 1953)

Operations for Ferguson’s Nurseries were centralised at the Hurstville nursery in the post-war years, and the area around the nursery became known as Kingsgrove.

There was growth in the area following the opening of Kingsgrove Railway Station in 1931. Sydney’s residential development followed the development of suburban railway lines.

There was increased growth in the Hurstville area in the post-war years, with increased housing and rising land values.

The NSW Housing Commission built over 200 homes on the Ferguson Nursery Estate at Kingsgrove. (St George Call (Kogarah) 21 September 1945)

The state government purchased the site of Ferguson’s Nursery in 1958 and established Kingsgrove High School. (SRNSW)

In the 1957 Plant Catalogue, the nursery indicates that the business had a Kingsgrove address and had branches at Sylvania and Mittagong (Ferguson Nursery 1957)

1957 Plant Catalogue

In the 1957 Plant Catalogue of 54 pages, the nursery listed a Kingsgrove address and branches at Sylvania and Mittagong (Ferguson Nursery 1957). The catalogue listed plant stock for sale with advice for the gardener to achieve the best results.

Cover of Ferguson’s Nursery Trade Catalogue for 1957 trading as F Ferguson & Sons (Camden Museum Archives)

The catalogue listed for sale: fruit trees; Australian trees and shrubs; flowering plants including roses, camellias (51 varieties), azaleas, hibiscus; conifers; ornamental trees; palms and cycads (varieties from California, Canary Islands, Siam, South America, India, China and Japan).

Amongst the fruit trees, the catalogue listed apples, apricots, citrus (cumquats, oranges, lemons, mandarins, grapefruit), nectarines, passionfruit, peaches, pears, plums (English, Japanese), prunes, quinces, as well as almonds and walnuts.

Roses were a speciality and included novelty roses for 1957, standard roses and others. The catalogue advised gardeners to achieve the best results with roses, particularly with planting and pruning. (Ferguson Nursery 1957)

Under Australian trees and shrubs, the catalogue stated:

Australia is endowed with of indigenous Trees and Shrubs that are entirely different and considered by many far superior to anything else in the world. Nothing is more useful for Parks, School Grounds, etc, that some of out Native Flora, and certainly nothing is more hardy or topical. (Ferguson Nursery 1957)

Fergusons offered a landscaping service to

assist and advise you in the correct formation and setting-out of Lawns, Drives, Shrubberies, also in the correct selection of suitable Shrubs, Roses, and all kinds of Flowering Plants, so that the ultimate results will be charming. (Ferguson Nursery 1957) (Ferguson 1957)

Sylvania Nursery

111 Port Hacking Road, Sylvania

In the post-war years, Fergusons Nurserys followed Sydney’s urban fringe and established a new nursery south of Hurstville in the Sutherland Shire at Sylvania.

Sutherland Shire was growing in the late mid-20th century. McDowells opened a department store at Caringbah in 1961, Miranda Fair Shopping Centre opened in 1964, the new Sutherland District Hospital opened in 1958, and the Sutherland Daily Leader was launched with its first edition on 29 June 1960. (Sutherland Shire Library)

The first mention of the Sylvania nursery in the Sydney press was in 1955 when Fergusons placed an advertisement for contractors to provide a quote to build a fibro cottage on the nursery site at 111 Port Hacking Road. (SMH, 1 October 1955)

The nursery opened for trading in 1961. A story in the Sutherland press about the history of the Ferguson Nursery group. (Sutherland Daily Leader, 26 April 1961)

Nurseryman Rex Jurd conducted the management of the Sylvania nursery. (McMaugh 2005:252) (McMaugh 2005)

Nurseryman Jurd recalled that Francis Ferguson’s granddaughter, Nancy, and her husband lived on the site. He said, ‘It seemed to Rex that they had little interest in the business’.

‘It was run down, and he spent two years there fixing it up and replacing all the plant material’, wrote Judy McMaugh.

The Sylvania Nursery extended from Port Hacking Road to the waterfront on Gwawley Bay (now Sylvania Waters) (McMaugh 2005: 252-253). According to Jurd, the nursery was not clearly visible to on-coming traffic and was on the low side of the road and suffered from ‘few customers’.

Jurd, a fellow student with well-known Sydney nurseryman Valerie Swain at Ryde School of Horticulture, left Fergusons in 1959 and started working for Smart’s Nurseries at Gordon. (McMaugh 2005: 252-253)

The Sylvania Nursery was sold to the Pike family in 1966 and became part of Ferguson Garden Centre Pty Ltd. The new business retained the Ferguson name as part of the sale. (Sutherland Daily Leader, 16 May 1966)

The advice page for gardeners who purchased roses from Ferguson’s Nursery for their care and maintenance of roses. Trade catalogue for F Ferguson and Sons (Camden Museum Archives)

Mittagong Nursery

Hume Highway (then Old Hume Highway, then Ferguson Cres) Mittagong

Ferguson’s Nurseries developed a cold-climate nursery at Mittagong in 1939 and developed under the management of nurseryman Arthur Carroll.

According to nurseryman Bill Starke, Arthur Carroll ‘was equipped with a draught horse, a cross-cut saw, and an axe, and basically cleared the property by hand’. (McMaugh 2005: 105)

Mr Carroll was away on active military service during the Second World War and returned in 1946 as manager of the nursery, which traded as F Ferguson and Son. (Southern Mail, 10 May 1946)

An advertisement placed in the Southern Mail newspaper for F Ferguson & Son (Southern Mail, 17 May 1946)

Bruce Ferguson sold the Mittagong nursery to the Pike family in 1970. (McMaugh 2005:363)

This is the signage for Ferguson Cres (formerly the Hume Highway, then Old Hume Highway) at the intersection with Bowral Road, Mittagong. The street was named after the old Ferguson Nursery, located further north along what is now Ferguson Crescent. (I Willis 2022)

The former site of Ferguson’s Nursery on Ferguson Crescent (formerly Hume Highway, then Old Hume Highway) at Mittagong. This aerial view shows the remnants of the Hazelwood Garden Centre, which in 2022, is a housing development site called Ferguson Estate. (CRE 2021)

New ownership and the Ferguson name continues

Bruce Ferguson sold the Sylvania Nursery in 1966. (Reeve 2017)  

Jack Pike of Pikes Nurseries Rydalmere and Arch and Alan Newport of Newport Nurseries Winmalee (Springwood) were new owners. (McMaugh 2005: 320) The new ownership arrangement was incorporated in 1966 as Ferguson’s Garden Centres Pty Ltd. (Sydney Morning Herald, 15 October 1967).

The Pikes were innovative businessmen, and the Sydney press ran a story in 1967 that promoted the nursery as Sydney’s new ‘supergardenmarket’. (Sydney Morning Herald, 15 October 1967).

In 1970 the business purchased the Baulkham Hills Garden Centre and re-named it Ferguson’s Baulkham Hills Garden Centre. By 1973 the Newports had sold out to the Pike family interests. (McMaugh 2005:320, 366)

In 1974 outlets opened at Narrabeen, Warringah Mall, and the Sydney CBD. (McMaugh2005:365-366)

By the 1980s, many centres across the Sydney metropolitan area, including Baulkham Hills, Sylvania, Bonnyrigg, Narrabeen, Guilford, Mittagong in the Southern Highlands,  in Victoria the Mornington Peninsular and on the far-north coast at Alstonville. (McMaugh 2005:366)

The  Baulkham Hills Centre traded as Ferguson’s Garden Centres Holdings Pty Ltd and was incorporated in 1981. The nursery ceased trading in 2018, and the site was developed for residential units in 2019.

References

Ferguson, F. (1957). Ferguson’s Nursery Catalogue. Hurstville, F Ferguson & Sons.

McMaugh, J. (2005). Living Horticulture, The lives of men and women in the New South Wales nursery industry. Sydney NSW, Nursery and Garden Industry NSW & ACT.

Morris, C. and G. Britton (2000). Colonial landscapes of the Cumberland Plain and Camden, NSW: A survey of selected pre-1860 cultural landscapes from Wollondilly to Hawkesbury LGAs. Sydney NSW, National Trust of Australia (NSW). 1 & 2.

Reeve, T. M. (2017). “‘Rawson’, Condamine Street, Campbelltown, a private residence, formerly known as ‘Marlesford’.” Grist Mills 30(2): 25-32.

Updated on 13 May 2023. Originally posted on 16 January 2022.

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Whiteman commercial buildings in Camden, an example of adaptive re-use

The wonderful Victorian colonial building that was once the Whiteman’s General Store has had a new lease of life through the Burra Charter principle of adaptive reuse. There has been a continuous retail shopping presence on the same site for over 135 years.

While the building has also had new work and restoration, it is an excellent example of how a building can be adaptively re-used for commercial activities without destroying the integrity of the building’s historic character and charm.

Camden Whitemans Store 1923 CIPP
The Whiteman General Store in 1923 were a universal provider of all sorts of goods to the town and country folk across the Camden district from Menangle to Burragorang Valley. The store would deliver to your door in town just like parcels purchased online today. (Camden Images)

Adaptive reuse maintains the historic character of the streetscape and the sense of place that is so important to community identity, resilience and sustainability.

Adaptive reuse is not new and has been going on for a long time.  In Europe, hundreds of years old buildings continually go through the process of re-use century after century.

The Tower of London – a building with a fantastic history of adaptive re-use

The Tower of London has been re-used over the centuries since the White Tower was constructed by William the Conqueror in 1066 as a fortress and gateway to the city.

Over the centuries, the Tower of London complex has been a royal residence, military storehouse, prison, place of royal execution, parliament, treasury, a menagerie, the home of the Royal Mint, a public record office, storage of crown jewels, royal armoury, regimental headquarters, and most recently a centre of tourism.

London Tower of London 2006 PPikous-Flckr
The Tower of London has gone through many usage changes across the centuries. (P Pikous, 2006)

Adaptive re-use in Australia

In Australia, the adaptive reuse of historic buildings comes under the Burra Charter, which defines the principles and procedures for conserving Australian heritage places.

The Burra Charter accepts the principles of the ICOMOS Venice Charter (1964) and was adopted in 1979 at a meeting of ICOMOS in 1979 at the historic town of Burra, South Australia.

The Burra Charter has been adopted by heritage authorities across Australia – Heritage Council of NSW (2004).

Adaptive re-use is covered by Article 21 of the Burra Charter and states:

Article 21. Adaptation 21.1 Adaptation is acceptable only where the adaptation has minimal impact on the cultural significance of the place. 21.2 Adaptation should involve minimal change to significant fabric, achieved only after considering alternatives.

The explanatory notes say:

Adaptation may involve additions to the place, the introduction of new services, or a  new use, or changes to safeguard the place.  Adaptation of a place for a new use is often referred to as ‘adaptive re-use’ and should be  consistent with Article 7.2.

Other countries and adaptive re-use

In other countries, there is legal enforcement of reuse of historical buildings and precincts.

In Irish planning, a conservation ensemble is known as an Architectural Conservation Area (ACA). ACA status provides statutory protection to existing building stock and urban features, and applies strict design and materials standards to new developments. Protections prohibit works with negative impacts on the character of buildings, monuments, urban design features, open spaces and views.

The architectural principles of adaptive reuse can be contested and contentious within communities.

The objectives of ensemble-scale heritage conservation can be highly political – sense of place, ownership of space and local politics come together in this process.

Reasons for adaptive re-use for historic buildings

Architects advance several reasons why historic buildings should be adaptively re-used. They include

  • Seasoned building materials are not even available in today’s world. Close-grained, first-growth lumber is naturally more robust and rich-looking than today’s timbers. Does vinyl siding have the sustainability of old brick?
  • The process of adaptive reuse is inherently green. The construction materials are already produced and transported onto the site.
  • Architecture is history. Architecture is memory.

[Craven, Jackie. “Adaptive Reuse – How to Give Old Buildings New Life.” ThoughtCo, May. 22, 2018, thoughtco.com/adaptive-reuse-repurposing-old-buildings-178242]

Whiteman commercial building

The Whiteman family conducted a general store in Argyle Street on the same site for over 100 years.

Camden Whitemans General Store 86-100 Argyle St. 1900s. CIPP[1]
Camden Whiteman’s General Store, 86-100 Argyle Street, Camden c1900s. The customer would go to the wide-wooden shop counter with their list of requisites and receive personal service from a male shop assistant who would fill their order. (Camden Images)

In 1878 CT (Charles Thomas) Whiteman, who operated a family business in Sydney, brought produce to Camden. He purchased a single-storey home at the corner of Argyle and Oxley Street and ran his store from the site. (SHI) In 1878 a fire destroyed the business.

CT Whiteman was a storekeeper in Goulburn and Newtown and later married local Camden girl Anne Bensley in 1872. Whiteman was a staunch Methodist and was an important public figure in Camden and served as the town’s first mayor from 1892 to 1894.

CT Whiteman moved to premises in Argyle Street in 1889, occupied by ironmonger J Burret.  Whiteman modified the building for a shopfront conversion.   (SHI)   The store was later leased to the Woodhill family from 1903 to 1906.

Camden Whiteman Bldg Tenant Woodhills General Store c1906
The Whiteman’s commercial building was leased by the Woodhill family as a general store for many years after Federation. A coach service like the one in the image plied a daily service between Camden and Yerranderie, leaving at the corner of Argyle and John Street run by the Butler family. (Camden Images)

From 1889 to 1940, the building was known as the Cumberland Stores. The store supplied groceries, drapery, men’s wear, boots and shoes, farm machinery, hardware, produce and stationery. (Gibson, 1940)

The original Argyle Street building was an early timber verandahed Victorian period store.

The building was a two-storey rendered masonry building with a hipped tile roof, projecting brick chimneys. The second storey had painted timber framed windows shaded by a steeply pitched tile roof awning supported on painted timber brackets. (SHI)

A two-storey addition was constructed in 1936, and the verandah posts were removed in 1939 when this policy was implemented by Camden Municipal Council.

Later shopfront modifications to the adjacent mid-20th century façade street-frontage included wide aluminium framed glazing and an awning to the ground level of the building. (SHI)

The Whiteman’s General Store sold various goods and became one of the longest-running retail businesses in Camden.

Camden Whitemans Store 1978[1] CIPP
By 1978 Whiteman’s General Store had undergone several extensions and provided a range of goods from men’s and boys’ wear to haberdashery. Produce, hay and grain for local farmers could be obtained at the rear of the store from the Hill Street entrance. The mid-20th-century building extension is to the left of the image. Upstairs were several flats that were leased out to local folk. (Camden Images)

The Whiteman’s Store was trading as Argyle Living when it closed in 2006 under the control of Fred Whiteman. On the store’s closure, the Whiteman family had operated on the same site in Camden for 123 years.

On the closure of Argyle Living, the store sold homewares, clothing, furniture and a range of knickknacks and was the largest retail outlet in Camden with 1200 square metres of space.

Current usage of the Whiteman’s commercial building

After 2007 the building was converted, through adaptive reuse, to an arcade with several retail outlets and professional rooms on the ground floor, with a restaurant and other businesses upstairs.

Camden Whitemans Going Upstairs (at Freds) 2018 IWillis
Image Going Upstairs (at Freds) to the restored rooms, once small flats and accommodation above the men’s wear downstairs. The first restaurant was developed by David Constantine, called Impassion, in 2005. David said, ‘I like to think we are just caretakers for a while. I’ll treat it well and ensure it’s here for someone else’s lifetime’. (I Willis, 2018/Camden History, September 2007)

Camden Whiteman Bldg Upstairs (at Freds) 2018 IWillis
The old flats Upstairs [at Freds] in the Whiteman’s building have been converted into a restaurant and performance space. This conversion was initially completed in 2005 by restauranter David Constantine of Impassion. Here Lisa DeAngeles is entertaining a small and enthusiastic crowd in the room in the restaurant Upstairs at Freds. The front verandah is out through the doors to the left of the room. (I Willis, 2018)

The building has largely retained its integrity and historic character and delight in the town’s business centre.

The Whiteman commercial building adds to the mid-20th century streetscape that still broadly characterises the Camden town centre and attracts hordes of day-trippers.

Camden Whiteman's Building Upstairs (at Freds) 2018 IWillis
A quiet function room with a historic flavour in the restored area Upstairs at Freds. The scenes on the left show the Australia Light Horse Infantry on a forced from the Menangle ALH Camp in 1916, marching down Argyle Street Camden past Whiteman’s General Store. The image on the right in the Whiteman’s General Store in 1923. (I Willis, 2018)

Camden Whitemans Building 2018 IWillis
The Camden Whiteman’s building is shown here from the street frontage in Argyle Street. The building has undergone adaptive reuse following the Burra Charter (ICOMOS) and continues to be a busy retail outlet as it has done since the Victorian days. This means that there has been a retail outlet continuously occupying this site for over 135 years. The current building usage continues to contribute to the Camden town centre’s delight and charm, attracting thousands of tourists every year. (I Willis, 2018)

Learn more

State Heritage Inventory

Julie Wrigley, ‘Whiteman family’. The District Reporter, 8 December 2017.

Updated on 15 May 2023. Originally posted on 1 October 2018 as ‘Adaptive re-use and the Whiteman commercial buildings in Camden NSW’

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Supermarkets come to Camden, consumerism and modernism

Supermarkets are one of the ultimate expressions of modernism. The township of Camden was not isolated from these global forces of consumerism that originated in the USA. The Camden community was bombarded daily with American cultural influences through movies, motor cars, drive-ins, motels, TV, and radio. Now consumerism was expressed by the appearance of self-service retailing and the development of the supermarket.

Camden Argyle St Camden 2012
This image of Argyle Street is from the northern end of the street (I Willis, 2012)

Retailing in Camden took its lead from England. At the village level, the market stall turned into a high-street shop. All goods were kept behind the counter, customers were served by male shop assistants, and goods were delivered to the customer’s home.

Shopping in Camden was a rather dull affair by all accounts. The methods of retailing in Camden had changed little from the 19th century.

Camden women fronted up to the counter and handed their list of needs to the male shop assistant who filled the order for her. There were several choices from those owned by the Whitemans, the Cliftons, the Furners and others.

The winds of change were about to descend on the  Camden shopping experience. The old-fashioned general stores were about to find out what real competition with a global presence meant in a small country town.

Menangle Army Camp men on manoeuvres marching through Camden 1916 CIPP
This image from 1916 shows retail outlets along the eastern side of Argyle Street from the corner of John Street. The centre shops are located in the Whiteman building.  Soldiers in training from the Menangle Army Camp on a forced march passing along Argyle Street Camden 1916 (CIPP)

According to Ann Satterthwaite’s Going Shopping, self-service was the industrialisation of retailing and the chain store. These stores featured cash and carry, no delivery and shelving displaying pre-packaged goods. In the USA there were an array of stores from Niffy Jiffy, Help Selfy, Handy Andy to Clarence Saunders  Piggly Wiggly stores in Memphis in 1916, a type of cafeteria retailing. Piggly Wiggly was allegedly the first self-serve outlet for groceries. Self-service retailing emerged after the American civil war in response to labour shortages. For others like Edison’s Samaritan Market, it was an attempt to make shopping more efficient.

The first time that groceries were sold in Australia using self-service in occurred in Brisbane in 1923. The Brisbane Courier reported that the first exclusive cash-and-carry grocery store started in Brisbane under the name Brisbane Cash and Carry Store. The proprietor Mr CA Fraser had opened three stores by 1927. The press report maintained that

The system was practically a novelty in Brisbane, but some idea of what success can be obtained through an honest endeavour to give self-service to the public in a courteous and efficient manner can be gauged by  [its success].

The news report suggests that lower costs were obtained by the customer paying in cash, thus eliminating store credit. The customer serving ‘herself, and eliminating the necessity of salesman effects further savings’. It was claimed that the three stores served over a half a million people each year and the stores were ‘a model of neatness, cleanliness and efficiency’.

Camden Argyle St cnr John St BoardmanButchery 1973 LKernohan
This image of Argyle Street shows 110 Argyle Street with Boardman’s Butchery at the corner of Argyle and John Street in 1973. The buildings are little changed from the 1930s. (LKernohan/CIPP)

The first cash and carry store to open in Camden occurred in 1933 and was owned by Mr Joe B Roberts at 110 Argyle Street. The Camden News stated that Roberts had obtained the premises previously occupied by Mr Green next door to Mr Fred Boardman’s butchery. The report stated that ‘the shop has been specially fitted for Mr Roberts, who [would] personally conduct the store’. By 1936 Mr Roberts’s store was adjacent to Mr Green’s Drapery store. His Christmas special was a free beach towel with five purchases from the advertisement in the Camden News.

Retail ColgateToothpaste AWW 12 May1951
A promotional advertisement aimed at women for the sale of Colgate Tooth Powder in the Australian Women’s Weekly in 1951 (AWW 12 May 1951)

A recent article on JStor on sex and the supermarket by researchers Tracey Deutsch and Adam Mack claims that supermarkets were places where gender and sexuality collided for American women. Supermarkets were one of the mid-20th century’s most important suburban sites for the important weekly ritual of shopping for the modern family. The supermarket was both aspirational and practical. In a weekly ritual, the modern housewife could get lost is a sea of idealised dreams created by marketing gurus around an overwhelming splash of colour, perfectly merchandised products and an endless supply of brands that promised to make life easier for the modern housewife.

Retail KeroseneFridge Clintons CN 5 Jun1941
A promotional advertisement in the Camden News on 5 June 1941 for a kerosene refrigerator sold by Clintons Distributing Pty Ltd at Narellan (Camden News, 5 June 1941)

In the USA, a parallel development occurred in the kitchen. There was the development of refrigerators, the gas stove and products started to be promoted in cans. As the US economy developed fewer women went into domestic service, and wealthier middle-class women started shopping in these new supermarkets.

Retail CocaCola Promo 1951

The design of the supermarket was based on making them feminised spaces based on the latest psychological theories. Sex appeal made its way into shopping. Supermarkets were brighter, more colourful, cleaner, and sexier than the dingy general stores. The new aesthetic meant these spaces were made to titillate and fascinate women. Supermarkets were clean and efficient, with modern fluorescent lighting and carefully selected colours.

One of the earliest feminist authors, Betty Friedan wrote about how women were shackled through shopping to their domesticity in 1963 in her book The Feminine Mystique.

Supermarkets are sites where gender roles are reinforced and where women’s sexuality is ‘contained and re-directed’ to consumption.

In 1941 press reports from Los Angeles stated that the hype surrounding the opening of the latest supermarkets ranked with the opening of the latest blockbuster Hollywood movies. The Southern Californian housewife went on the hunt for the latest bargains. The supermarkets operated with huge carparks and large neon signs, with some staying open 24 hours, 7 days a week. They traded under names like Bi-Best Market, Sel-Rite Market, The Stop-and-Save, Thriftmart, and Wundermart.

Retail Woolworths 1950 BeverlyHills 1stSelfService
The mad enthusiasm of women at the opening of Woolworths first self-service supermarket at Beverley Hills, NSW, in 1950 (Woolworths)

In the post-war years, self-service retailing gained momentum in the Sydney area. Kings Cross grocer Mr Jack Greathead was the owner of a small self-serve store, and in 1950 cut the price of his butter and triggered a price war. Chain stores joined the price war. Mr FC Burnard, the grocery buyer for David Jones, predicted after a visit to the USA that self-service and other retailing innovations would soon be implemented in Australia. He was particularly impressed with the use of trolley carts and pre-packaged hosiery and frozen goods.

Camden Woolworths 132 Argyle Street 1970 CIPP
This image shows the new Woolworths stand-alone self-serve supermarket at 166-172 Argyle Street. This was Camden’s first self-service supermarket which was built in 1963 (CIPP)

In Camden, Woolworths came to town in 1963. Woolworths opened the first stand-alone self-service store with a clean modern design that made shopping more efficient. With modern lighting, wide isles, bright colours and lots of appealing merchandise, with nationally advertised, well-known brands. Some brands were American, re-enforcing the international and cosmopolitan nature of the new shopping experience.

Retail CocaCola Promo mid20th century

The new Woolworths store at 166-172 Argyle Street Camden was light and airy compared to the local general stores up the road, which appeared old-fashioned and stodgy. The new supermarket encouraged local women to experience the thrill and titillation of shopping. Slick brand marketing created dreams in the minds of the shoppers. Shoppers were encouraged to immerse themselves in the dream. Shopping became sexy. Shopping stimulated the sense with bright colours, in-store music and excitement of the new experience. Shopping became exciting. Shopping was sensual as much as it was practical.

The Woolworths supermarket consolidated several lots in Argyle Street occupied by W Ward, the butcher, Monica Ray and Beaton and Wylie.

Camden Coles 2017 ICW Murray St
This image is of the Camden Coles self-service supermarket in Murray Street, Camden. The supermarket was built in 1979. (I Willis, 2018)

Coles opened a stand-alone grocery store in Camden in 1979, and Woolworths moved into its current store on Oxley Street in 1986.

Updated 13 May 2023. Originally posted on 8 January 2018.

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Sydney’s urban sprawl invades the Macarthur region

Urban development on Sydney’s rural-urban fringe

Sydney’s urban growth is about to invade the Macarthur region yet again. This is a re-run of the planning disasters in Campbelltown of the late 1970s. These planning decisions were originally part of the 1968 Sydney Region Outline Plan and the 1973 New Cities of Campbelltown, Camden, Appin Structure Plan.

These urban plans were grossly over-optimistic then and only appeared in the Camden LGA in the 1980s at Mount Annan and Currans Hill. Tracts of land were sold off for housing in 1973, including part of Camden Park Estate, while historic buildings in Camden were demolished – Royal Hotel.

The areas in the current proposal are: Appin & West Appin, Wilton Junction, South Campbelltown, Menangle Park, Mount Gilead and Menangle areas.

Read more @ Massive boost to housing supply for Greater Sydney with biggest release of land in 10 years (ABC News)

and more on the Department Planning website for Sydney’s south west region.

Read about the land release at Menangle Park here  (Urban Growth NSW)

Mount Annan around 2002 CHS2005
Mount Annan, NSW, a new suburb on Sydney’s urban fringe, 2002 (CHS2005/P.Mylrea)

Sydney’s metropolitan fringe is a theatre for the creation and loss of collective memories, cultural myths and community grieving around cultural icons, traditions and rituals. European settlement took the Aboriginal dreaming and then had its own dream removed by an east invasion in the form of Sydney’s urban growth.

The re-making of place in and around the fringe community of Camden and Campbelltown illustrates the destruction and reconstruction of cultural landscapes. Locals dream of retaining the aesthetics of inter-war country towns and have created an illusion of a historical myth of a ‘country town idyll’.

In the new suburbs of Oran Park, Mt Annan and Harrington Park, urbanites have invaded the area drawn by developer spin, which promised to fulfil hopes and dreams and never really lived up to the hype. Unfulfilled expectations mean that Sydney’s rural-urban fringe is a transition zone where waves of invasion and succession have created perceptions of reality, and all that is left is imagination.

Learn more about urban development in the Macarthur region.

Read more at the Sydney Journal

Read more about the suburbs on Sydney’s rural-urban fringe at the Dictionary of Sydney

Read more about the country town idyll at Camden NSW

Updated 16 May 2023. Originally posted on 21 September 2015 as ‘Development of Sydney’s urban fringe’