1973 New Cities Campbelltown Camden Appin Structure Plan · 20th century · Attachment to place · Built heritag · Camden Council · Camden District · Camden Heritage Conservation Area · Camden Museum · Camden Show · Camden Story · Camden Town Farm · Church History · Churches · Collective Memory · Colonial Camden · Commemoration · Community identity · Country town · Country town idyll · Cultural and Heritage Tourism · Cultural Heritage · Elizabeth Macarthur · Folklore · Hope and loss · Landscape · Legends · Local History · Local newspapers · Local Studies · Lost Camden · Memorial · Memory · Monuments · Place making · Placemaking · rural-urban fringe · Ruralism · Sense of place · Settler Society · Social History · Stereotypes · Stories · Storytelling · Sydney's rural-urban fringe · Tourism · Town planning · Uncategorized · Urban development · Urban growth · Urban history · Urban Planning · urban sprawl · Urbanism

Yearning, Longing and The Remaking of Camden’s Identity: the myths and reality of ‘a country town idyll’.

Australian Historical Association 2007 Regional Conference

Engaging Histories

University of New England, Armidale
23-26 September 2007

Yearning, Longing and The Remaking of Camden’s Identity: the myths and reality of ‘a country town idyll’

Abstract

This article discusses the concept of a “country town idyll” in Camden, an idealised version of a country town from an imagined past that uses history to construct imagery based on Camden’s heritage buildings and other material fabrics. The paper delves into the origins of the idyll, examines its development, and investigates its validity in its contemporary context. It shows how its supporters have used history as a community asset to remake Camden’s identity and explore how the ‘country town idyll’ has been used variously as a political weapon, a marketing tool, and a tourist promotion.

Key terms: Country town idyll; Heritage buildings; Community asset; Political weapon; Tourist promotion.

Article

 In May this year, the headline on the front page of the Macarthur Chronicle screamed ‘Home Invasion’. The report warned that

Sydney’s urban expansion into the local area has challenged the community’s identity and threatened to suffocate Camden’s sense of place. In the face of this onslaught, many in Camden yearn for a lost past when Sydney was further away, times were simpler, and life was slower. This nostalgic vision, a type of rural arcadia, which I have called ‘a country town idyll’, holds a significant place in Camden’s history.  This paper, unique in its exploration of the ‘country town idyll ‘, aims to delve into this idyll and show how its supporters have used history as a community asset to remake Camden’s identity.  

Initially, the paper will define the ‘country town idyll’ and then show that its origins are drawn from the broader traditions within rural studies. The discussion will then examine the idyll’s development and investigate its validity in its contemporary context. This will be done by exploring its values and how it has been adopted by various stakeholders, including local government, businesses, land developers, and community organisations. The paper will also explore how the ‘country town idyll’ has been used variously as a political weapon, a marketing tool, and a tourist promotion.  So, what is meant by the term ‘country town idyll’? This question will be answered in the course of our analysis. 

What is the country town idyll?

For this paper, the ‘country town idyll’ is an idealised version of a country town from an imagined past that uses history to construct imagery based on Camden’s heritage buildings and other material fabrics.  At the heart of the idyll is the view that Camden should retain its iconic imagery of a picturesque country town with the church on the hill, surrounded by a rustic rural landscape made up of the landed estates of the colonial gentry.  Its supporters created the idyll to isolate Camden, like an island, in the sea of urbanisation and development that has enveloped the town. The imagery is firmly located in ‘the country’ that Kerrie-Elizabeth Allen maintains, a location of nostalgia where one can experience an idyllic existence. Central to this notion is nostalgia and an escape from the present, where rural life was associated with an uncomplicated, innocent, genuine society in which traditional values persisted and a place where lives were real. Relationships were seen as honest and authentic.[2] 

Camden’s St John’s Church and cemetery illustrating the bucolic nature of the town centre and the church on the hill (I Willis, 2021)

These are the values that the supporters of Camden’s ‘country town idyll’ have encouraged and then expressed in the language they used to describe it. They talk about retaining Camden’s ‘country town atmosphere’, ‘Camden’s country charm’, or ‘country town character’. They describe the town as ‘picturesque’ or having ‘charming cottages’. To them, Camden is ‘ a working country town’ or simply ‘my country town’.   These elements evoke an emotional attachment to a place that existed in the past when Camden was a small, quiet country town that relied on farming.  So, where did the idyll come from?

The origins of the idyll.

The origins of the ‘country town idyll’ are to be found in the rural ethos that is drawn from within the nineteenth-century rural traditions brought from Great Britain, where there was a romantic view of the country that had an ordered, stable, comfortable, organic small community in harmony with the natural surroundings.[3]   This rural culture’s elements have been described as ‘countrymindedness’,[4] ‘rural ideology’[5], ‘rural ethos’,[6] ‘ruralism’[7], and a ‘rural idyll’.[8]  They have been a preoccupation of many scholars,[9] including contemporary writers like the Australian poet Les Murray.[10] Within this tradition is an Arcadian notion of a romantic view of rural life, where a distinction is drawn between the metropolis and the village, commonly known as the town/country divide. This was the essence of pre-war Camden, a town of around 2000, where rural culture provided the stability of a closed community which was suspicious of outsiders, especially those from the city, with life ordered by social rank, personal contacts and familial links. It was confined by conservatism, patriarchy and an Anglo-centric view of the world.  Camden’s ‘rural culture’ reached a watershed during the 1960s, after which social, economic, and political conditions combined to change Camden’s rurality permanently.

The historical development of the country town idyll and its contemporary use by its supporters

The planned post-war urban growth of Greater Sydney set the conditions for the development of the idyll. Sydney planning authorities had earmarked Camden as part of the Greater Sydney Area and the County of Cumberland Plan as early as 1948. The idea was to form a girdle of countryside around Sydney (a rural-urban fringe) and for Camden to be part of it.  In 1968, Camden was included as part of Sydney’s outer rural area in the Sydney Region Outline Plan.[11] While Camden may have been part of each of these plans, they had little direct effect on the township or its rural identity, but this was about to change.

The New Cities Structure Plan Campbelltown, Camden, Appin 1973 (SPA NSW Government)

For many, the release of The Three Cities Structure Plan Campbelltown, Camden, Appin in 1973 was a direct assault on Camden’s ‘rural character’. The plan covered Campbelltown, Camden and Wollondilly local government areas, which, according to the plan, were destined to become part of Sydney’s urban sprawl.  For one, Liz Kernohan, the structure plan rang alarm bells. She was a scientist who worked at the University of Sydney Farms at Cobbitty, west of Camden.[12]  She was a ‘city type’, an outsider, who came to Camden in 1960 and became a strident advocate for retaining Camden’s country town charm, that is, Camden’s country town idyll. The release of the structure plan prompted her to stand for election to Camden Municipal Council. She based her election platform on the retention of Camden’s ‘rural character’, and while she was not the first to take an interest in these values, her election to Camden Council in 1973 helped crystallise the idyll in the minds of many in Camden for the first time.  

Elizabeth Kernohan (1994 Camden Images)

Kernohan used the values within the idyll as a constant theme throughout her political career, including her election to the New South Wales Parliament in 1991. In her maiden speech to parliament, she stated that her constituents wanted a semi-rural lifestyle and that ‘explosions of suburbia’ did not constitute progress.[13] Kernohan maintained that Camden’s identity and sense of place were built on the town’s historical place and exemplified by Camden Park, the colonial property of John Macarthur and his descendants, and the Camden Museum, managed by the Camden Historical Society. Kernohan used the values within the idyll to create a direct link between Camden’s history and an idealised landscape from the past. She maintained that:

Kernohan’s political activity in the early 1970s helped the development of the idyll and contributed to the formation of the Camden Resident Action Group (CRAG). CRAG was one of the first organisations in Camden to advocate the values within the country town idyll publicly, and it received strong support from Kernohan. The members of CRAG felt that Camden’s rural culture was being undermined by urban growth and set out to effectively isolate Camden from Sydney’s urbanisation. The members of CRAG sort historical links through time to strengthen their sense of belonging and participation in space and place.  Janice Newton has maintained that these types of progress associations were more nostalgic and defensive and looked to conservation as their ideal, as opposed to progress associations of earlier times that were positive and supported development. [15]

The Camden Museum Library building in central Camden where the Camden Museum is managed by the Camden Historical Society (I Willis 2023)

The Camden Historical Society, which fitted the same mould as CRAG, fostered an interest in local history and memorialised Camden’s pioneering past with several civic monuments in the early 1970s. 

Newton quotes British research, showing that these ‘peripheral communities have a consciousness and valuing of difference’, an identity of separateness. The identity of difference is one of the central values within the country town idyll. The local community has long held animosity toward Sydney-based decision-makers dating back to the nineteenth century, and this has been expressed as the town/country divide. Kernohan encapsulated these values when she stated that,

Geographers readily identify this difference as exurbanisation. According to US research, exurbs are ‘places just beyond the suburbs where the country looks like the country’.[17] This is the rural landscape on Sydney’s rural-urban fringe that Camden offers its new arrivals. A rural landscape that promises the new arrivals lots of ‘country town charm’. These city types are looking for greener pastures on the rural-urban fringe where they can escape the city, but interestingly, not the city’s attractions. The values brought to Camden by these new arrivals, including the search for separateness, have altered the community’s subjectivity – the feeling of the community about themselves – and forced a re-evaluation of how the community sees itself, and this is expressed as the country town idyll.   Interestingly, the desire by the new arrivals for difference is similar to the values of separateness in gated estates, where residents are trying to isolate themselves from the outside world and the perceived evils of the city.[18]  For Camden’s new arrivals, the Camden township is a metaphorical gated estate with the Nepean floodplain as the fence surrounding the estate. They are protected from the evils of the city, such as crime and congestion, by open space in their ‘contemporary country living’—all part of the country town idyll.  

Difference and exclusivity within the idyll are supported by Gleeson’s view that areas of new land releases on the fringe of the Sydney Metropolitan Area, like Camden, have become part of an ‘edge city…existing largely in isolation and antipathy to the older cities’. [19] Exclusivity appealed to Camden’s new arrivals who, Kernohan claimed, had come to Camden to ‘escape city conditions’. According to Matt Leighton, the Narellan Chamber of Commerce president, they were ‘refugees’ from the city. [20] Leighton felt they had graduated ‘a step up’ by making their home in Camden. At the same time, others wanted Camden to become the ‘Bowral of Western Sydney’ by ‘attempting to stay out of the fast lane’[21] or maintaining that it should become the ‘Double Bay of the South Western Sector’ of Sydney.[22] Gleeson maintains that the new arrivals were looking to create new ‘urban villages’, which, he claims, is part of a ‘postmodern angst’ where ‘contemporary suburbanisation in Australia is shaped by the mounting anxiety and insecurity among Australia’s urban middle class’. He argues that all this has been fuelled by the ‘neo-liberal restructuring’ of the last 20 years and the ‘new political emphasis on self-provision’. Gleeson claims that this creates ‘aspirational communities’ on the city’s fringe with a high degree of ‘cultural homogeneity’. [23]  In other words, Gleeson would maintain that Camden’s new arrivals were looking for a safe and secure environment with predictable lifestyle outcomes in an Anglophile community where their lifetime investment in housing was protected from the city’s threats. This fitted Kernohan’s Camden and the country town idyll she advocated.

 Kernohan was a strong supporter of the idyll until she died in 2004, and her success was due, in part at least, to her recognition of the processes associated with the development of the idyll, which has contributed to the changes in Camden’s identity and sense of place. Kernohan encapsulated this process in the language of Camden’s conservative rural tradition and successfully used it in her political platform. She harnessed Camden’s rurality, or what was left of it, and pragmatically voiced the underlying aspirations of Camden’s old and new residents for some sense of stability in the face of constant demographic change in an ideal past. She did this very effectively in 1994 when she opposed a land release by Industrial Equity.  Industrial Equity planned a land release at South Camden, at Cawdor, of 4900 lots. There were protests, and a public meeting was held in July, attracting over 300 people.[24] Kernohan campaigned to keep the area ‘pristine’ and had the number of lots reduced to 777, of between 0.4 and 1.0 hectares, and the provision of public housing stopped.  The threat from public housing tenants, real or otherwise, would, it was maintained, would undermine the values of privately owned properties on the estate. Industrial Equity’s development was rejected and remains undeveloped. [25]  Yet, eight years later, in 2002, Stockland successfully promoted a land release adjacent to this area called Bridgewater. The Bridgewater development is typical of the development found in ‘exurbia’ or Gleeson’s ‘edge city’ that has fostered the country town idyll in Camden.

Over the last five years, the developers of the Bridgewater land release have used the idyll to sell their allotments to locals and city types.   It has been advertised as a ‘contemporary rural lifestyle’ and stridently maintained in its press releases that it was not ‘suburbia’. Stockland claimed the estate was within an hour of the city, where ‘second and third homebuyers are looking to upgrade their lifestyle’ and enjoy extensive parklands.[26] Stockland claimed in its 2006 advertising that its development at South Camden was

The promotional literature for the Bridgewater land release used images of blond-haired young children frolicking in an idyllic rural vista in the late afternoon light. The images draw heavily on the nostalgia of a carefree childhood in the country, free from the evils of city life. In other promotional literature, Stockland claimed that their estate was

 The promotional article is supported by panoramic vistas of Camden’s rural countryside.

 Formalisation of the idyll

The first formalisation of the idyll occurred in 1999 with the development of Camden Council’s strategic plan. The strategic plan, which captured community sentiment, was drawn up ‘in consultation with the community’[29] and drew heavily on the values of the idyll. It acknowledged the threat of Sydney’s urban sprawl and the desire for separateness by the community using local history. In the introduction to the plan, it states that

It further maintains that

The plan claims that the council recognised the community’s aspirations and the idyll’s role in urban planning within the local government area. It maintains that

The council acknowledged that ‘the rural nature of Camden attracts newer residents’ and that ‘the rural landscape is an important factor in the lifestyle of the Camden community’.[33]

The idyll received a significant boost in 2004 with the completion of the Camden Draft Heritage Plan. While the plan does not formally acknowledge the country town idyll, it uses history to recognise the special status of Camden. The plan identified several unique qualities of the Camden town area, which supported the idyll. They included: the town’s reputation as one of the few original Cumberland Plain country towns still intact; the town’s early farming and settlement history; the area’s sizeable early colonial landed estates; the town’s association with the Macarthur family; the layout of the town that still reflects its original purpose; the arrangement of the town which took advantage of the views and vistas of St Johns Church on the hill.   The report recommended: the adoption of the Camden Township Conservation Area based on the original grid plan for the town, which still exists; the mix of colonial buildings in the town area; the mix of residential, commercial, retail and industrial activity in the town area; the rural properties that still exist on the edge of the town centre; the location of the Nepean River floodplain wrapping around three sides of the town; St Johns Church on the hill; and the historical development of the town that is still evident in the properties and usage of the buildings in central Camden.

St Johns Church Camden around 1900 (Camden Images)

Two aspects of the Draft Heritage Plan[34] warrant special attention as they are critical to understanding the contemporary use of the idyll in Camden, the Nepean River floodplain and the St John’s church. Each has a particular historical, moral, social and psychological significance within the idyll. The supporters of the idyll have used both the Nepean floodplain and St John’s Church and the history associated with them as a political weapon, tourist promotion and part of the construction of heritage iconography. The floodplain is the site of several activities that reinforce Camden’s rural past. They include: the Camden Town Farm, an old dairy farm; Bicentennial Park, an old dairy farm; Camden Showground; the old milk factory of the Macarthurs on the northern approach to the town; and the Camden saleyards, which still operate.

An aerial view of Camden in 1940 with St John’s Church on the ridge above the town centre dominating the surrounding area looking towards Camden Park House in the far distance (Camden Images)

Firstly, the moral imperative of the church on the hill that is St. Johns underpins the values of the idyll and the development of the romantic notions surrounding the town and its past.  The church was built on the town’s highest point in 1840 and provides an essential psychological and spiritual focus for the community by dominating the town’s skyline. St Johns is a sacred site associated with the pioneering heritage of the town during the colonial period and the role of the Macarthur family. The Macarthur family ruled over Camden for over 150 years, and the church was central to Macarthur’s moral view of the world and how that should be played out in the town.[35]   The town was their metaphysical castle, and they were the squires, especially between 1890 and 1943, when power rested with two Macarthur women, Elizabeth and Sibella Macarthur Onslow.  The social authority of these women was absolute. They ensured that the village of Camden reflected their view of the world as much as possible.   Nothing escaped their scrutiny or influence, and St Johns was central to their view of the world in Camden. Elizabeth Macarthur Onslow encouraged the maintenance of the proprietaries of life, moral order, and good works, as well as memorialising her family by donating a clock and bells to St John’s Church in 1897.[36] She also memorialised the memory of her late husband by providing a public park named after her husband (Onslow Park), now the Camden Showground. This is one of the sites in Camden that celebrates the idyll each year at the Camden Show. A prominent member of the show committee, Dick Inglis, who was past president,1962-1974, a member of the firm William Inglis and Sons, auctioneers, stock and station and bloodstock agents, and a member of a prominent Camden colonial family, recently claimed that he was proud that the Camden Show was ‘still a country show’ and he hoped that it stayed that way.[37] 

This is an aerial view of the Camden town centre, showing the Nepean River in the distance. It clearly shows how the Nepean River floodplain surrounds the township, with a sweeping bend of the river acting as a moat around the town. (Inglis 2019)

Secondly, the geography of the Nepean River floodplain creates a sense of openness around the town or ruralness that engenders a ‘country’ mindset of those who live or would like to live in the local area. The landscape creates a physical and psychological separation from the city. The rural landscape symbolised traditional values embraced by the local community and used in local tourist promotions and by the developers of the new land releases to voice the difference between the local and the metropolitan. This imagery uses nostalgia to connect with Camden’s earlier days when the town was a small rural community and promotes Camden’s ruralness as a positive difference for newcomers to the area. The inundation of the floodplain by the waters of the Nepean River provides a physical and psychological barrier to Sydney’s urbanisation. The floodplain around Camden has been seen as a buffer zone against the onslaught of the city. A moat surrounds the metaphorical castle, that is, the country town.  The floodplain provides the moat around the castle.

The Nepean River floodplain and the St John’s Church were invoked within the idyll to defeat a proposal to build a multi-storey carpark in central Camden in 2006. The supporters of the carpark, principally the Camden Chamber of Commerce, wanted additional car parking places in central Camden as early as 1995 because they felt that their financial viability was threatened by competition from Narellan Town Centre, a shopping mall. They thought that a multi-storey carpark would solve their problems. The council considered three possible sites. Two sites were between St John’s church on the hill in central Camden and Camden’s main street (Argyle Street), the third on the floodplain. Camden Council approved a site near St John’s Church in early 2006.  The project was eventually defeated because it was felt that any development on the elevated southern sites compromised the vista of St John’s Church from the Nepean River floodplain. The church was located on the hill behind the proposed John Street sites. This vista was part of Camden’s iconic imagery, an important part of the town’s cultural landscape and identity from colonial times.[38] The carpark supporters, the Camden Chamber of Commerce, did not contest this position but felt that the final design of the carpark did not compromise these values; needless to say, Camden Residents Action Group, the historical society and a council-commissioned heritage architect disagreed. The heritage architects felt the proposal compromised the integrity of the ‘most intact country town on the Cumberland Plain’.[39]

The cover of Ian Willis’s Pictorial History Camden & District invokes the town’s history in an important local publication telling the Camden story. (Kingsclear, 2015)

Tourist promotions of Camden have drawn on the historic nature of central Camden, including St Johns church, the vistas of the floodplain and the values of the idyll.  This has occurred in brochures, promotions, and a recent webpage, which is part of heritage tourism and allows visitors to experience places and activities that authentically represent the stories and people of the past and present.[40]   The website states that,

 The webpage continues in a similar vein

Camden Council, in partnership with Camden Historical Society, produced a brochure for a walking tour of Camden and under the heading ‘Camden Town, A Place in History’ states that,

The historic township of Camden, on the southwestern outskirts of Sydney, is the cultural heart of a region that enjoys a unique place in our nation’s history…This rich rural heritage is evidenced around the town in the presence of livestock sale yards, vineyards, equestrian park and dairy facilities, giving Camden a unique ‘working country town’ atmosphere and flavour.[43]

Over the years, St John’s Church has been used on cups, saucers, mugs, and other ephemera.

The same imagery within the idyll is used to promote local businesses. One stockfeed supplier claims to be ‘Keeping Camden Country’.[44] Another business has released a DVD with a slide show and a backing track that uses the values of the idyll in the lyrics of a song written by a local Camden singer/songwriter. The song is called Still My Country Home and is the backing track for a DVD called Camden, Still My Country Home. It has been developed to promote a local business and has all the characteristics of the country town idyll.

Is the idyll still relevant?

Despite the apparent strength of the idyll in Camden, cracks are starting to appear.  For example, using the idyll as a political weapon has disappeared, at least in the recent state election in March 2007. Both local candidates from the major political parties, Chris Patterson, Liberal, and Geoff Corrigan, ALP, one the present mayor and one a former mayor of Camden, dropped references to the retention of Camden’s country town atmosphere.  Unlike earlier election campaigns involving Liz Kernohan, those values were central to her campaigns for state parliament. This change may be partly reflected by changes to the boundaries of the state seat of Camden and the inclusion of new suburbs in the northern part of the local government area that result from Sydney’s urban growth. In addition, Stockland removed references to ‘contemporary country living’ from promotional literature early in 2007, and the latest land release at East Camden, Elderslie, called Vantage Point, does not mention the idyll. 

Yet a recent development application, in May 2007, by McDonalds for a new restaurant in South Camden has seen the idyll used as a potent political weapon yet again and involving the values of the country town. Protesters evoked the values of the idyll against a proposed McDonald’s restaurant in South Camden. The flood of objections from the community centred around concerns that were evocative of the evils of the city coming to invade the country town and revolved around crime, litter, traffic congestion and boorish behaviour. One resident complained that he had witnessed drunkenness, throwing bottles, boorish behaviour and burnouts in the carpark by McDonald’s customers at an outlet in Narellan. He further claimed that all incidents went unchecked by McDonald’s staff, security or police.[45] Helen Stockheim, a resident, claimed that she moved to the area because she liked the ‘country town atmosphere’ and the area was ‘McDonalds free’.[46] The Camden Advertiser ran an editorial titled ‘Let’s treasure our beautiful area’.[47] The giant conglomerate McDonald’s is the ‘outsider’ and brings the evils of the city in the form of globalisation, cultural integration and market domination to Camden. They directly challenge the community’s identity and the values represented by the idyll, such as honesty, simplicity, and authenticity of family-run businesses. The global corporation represents everything that the country town idyll is not.

The future relevance of the idyll to the Camden community is still an open question. The encroachment of Sydney’s urban sprawl is reshaping Camden’s identity in ways which are not yet clearly discernible. Yet many want the rural vistas and the historic buildings that create the separateness of Camden from Sydney’s urbanisation. They are the ones who are trying to hold on to the values of the small town in the form of the country town idyll.


[1] Macarthur Chronicle (Camden Edition) 15 May 2007, p.1.

[2] Kerrie-Elizabeth Allen, ‘The Social Space(s) of Rural Women’, Rural Society, v.12, no.1, 2002, pp31-32.

[3]. Waller, Town, City and Nation, p. 213. This division was based on nostalgia and romance and is still evident in popular contemporary British magazines like Country Origins, This England and The Best of British.

[4].Countrymindedness was ‘Physiocratic, populist and decentralist’. Rural pursuits were seen as ‘virtuous, ennobling and co-operative; they bring out the best in people’, while ‘city life is competitive and nasty, as well as parasitical’. The city was seen as immoral and parasitic, while the country was decent, honest and industrious. Aitkin, ‘Countrymindedness’, pp. 35-36.

[5].Poiner, The Good Old Rule, pp. 30-52; Alston, Women on the Land, pp. 142-147.

[6].Teather, ‘Mandate of the Country Women’s Association’, p. 85.

[7].Neutze, ‘City, Country, Town’, p. 15.

[8].Ward & Smith, The Vanishing Village, p. 7;  Davidoff, World’s Between, pp. 46-50; Kerrie-Elizabeth Allen, ‘The Social Space(s) of Rural Women’, Rural Society, v.12, no.1, 2002

[9]. The town/country divide is based on the relationships between people, and Tonnies’s gemeinschaft and Gesellschaft is often considered ‘the classic statement in this tradition ‘Tonnies’s work described gemeinschaft relations as social relations based on ‘blood ties and geographical proximity’, while Gesellschaft relations is a contractual relationship found in the city. Other social philosophers who have seen a rural-urban dichotomy include Weber, Simmel, Durkheim, Marx and Engels, and Park. Ward & Smith, The Vanishing Village, pp. 1-12.

[10] Murray’s Boeotia and Athens (city and the bush).Helen Lambert, ‘A Draft Preamble: Les Murray and the Politics of Poetry’. APINetwork.Online.  < http://www.api-network.com/main/index.php?apply=scholars&webpage=default&flexedit=&flex_password=&menu_label=&menuID=homely&menubox=&scholar=58> Accessed 14 May 2007.

[11] Bunker Raymond and Darren Holloway, ‘More than fringe benefits: the values, policies, issues and expectations embedded in Sydney’s rural-urban fringe’, Australian Planner, Vol. 39, No. 2, 2002, p. 68

[12] In 1936, The University of Sydney purchased a dairy farm at Badgery’s Creek and, in 1954, Corstorphine and May Farms at Cobbitty. In 1962, more farms were donated at Bringelly L Copeland (ed), 1910-1985 Celebrating 75 Years of Agriculture at the University of Sydney, Sydney: University of Sydney, 1985, p.46.

[13] NSWLAPD, 16 October 1991, pp.2293

[14] NSWLAPD, 16 October 1991, pp.2293-2294

[15] Janice Newton, ’Rejecting Suburban Identity on the Fringes of Melbourne’, The Australian Journal of Anthropology, 1999, 10:3, pp. 322-329

[16] NSWLAPD, 16 October 1991, pp.2293-2294

[17] Tom Foreman, ‘Exurb growth challenges US cities’, CNN.com http://www.cnn.com/2005/us/03/27/urban.sprawl/ . Online. [Accessed 25 May 2007]

[18] Jane Cadzow, ‘Do Fence Me In’, Good Weekend, 5 May 2007, pp33-38.

[19] Brendan Gleeson, ‘What’s Driving Suburban Australia?’, in Griffith Review, special edition ‘Dreams of Land’, Summer 2003-2004.pp. 57-65.

[20] Macarthur Advertiser 16 August 1995; Camden News 22 August 1973.

[21] Macarthur Advertiser 16 August 1995.

[22] The Crier 18 March 1981.

[23] Brendan Gleeson, ‘What’s Driving Suburban Australia?’, in Griffith Review, special edition ‘Dreams of Land’, Summer 2003-2004.pp. 57-65.

[24].The meeting took place at the  Camden Valley Inn on 16 July 1994. Camden Crier 17 August 1994.

[25] Camden and Wollondilly Times 14 September 1994; ‘Mini City Proposal Stopped’, Pamphlet, August 1994, Kernohan File, Camden Historical Society Archives.

[26] Macarthur Advertiser 11 September 2002.

[27] Stockland, Upgrade Your Lifestyle, (Stockland Sales and Information Centre, 2006, Advertising Brochure)

[28] Stockland, ‘Bridgewater, Contemporary Country Living’, Aspect NSW, Spring/Summer 2005, pp. 36-37. (Advertising Literature).

[29] Camden Council, Statement of Affairs, Camden: The Council of Camden, 2007, p.3.

[30] Camden Council, Camden 2025, A Strategic Plan For Camden, (Camden: Camden Council 1999).p. 2. Online. http://www.camden.nsw.gov.au (Accessed 14 December 2006)

[31] Camden Council, Camden 2025, A Strategic Plan For Camden, (Camden: Camden Council 1999).p. 2. Online. http://www.camden.nsw.gov.au (Accessed 14 December 2006)

[32] Camden Council, Camden 2025, A Strategic Plan For Camden, (Camden: Camden Council 1999).p. 18. Online. http://www.camden.nsw.gov.au (Accessed 14 December 2006)

[33] Camden Council, Camden 2025, A Strategic Plan For Camden, (Camden: Camden Council 1999).p. 18. Online. http://www.camden.nsw.gov.au (Accessed 14 December 2006)

[34] Camden Council adopted the Camden Draft Heritage Report in December 2006.

[35] Atkinson, Camden; Willis, ‘The Gentry and the Village’;

[36]   RE Nixon & PC Hayward (eds), The Anglican Church of St John the Evangelist Camden, New South Wales, Camden: Anglican Parish of Camden, 1999, pp. 8-21.

[37] District Reporter, 24 August 2007, p. 4.

[38] For example, this vista is on the front cover of Paul Power’s A Century of Change, One Hundred Years of Local Government in Camden (Camden: Macarthur Independent Promotions, 1989).

[39] Camden Advertiser 28 June 2006, p. 1.

[40] National Trust for Historic Preservation, ‘Heritage Tourism’. http://www.nationaltrust.org/heritage_tourism/index.html Online. [Accessed 4 April 2007]

[41]Ian Willis, ‘Camden, the best-preserved country town on the Cumberland Plain’,  Heritage Tourism <http://www.heritagetourism.com.au/discover/camden.html&gt; Online. Accessed 23 May 2007.

[42]Ian Willis, ‘Camden, the best-preserved country town on the Cumberland Plain’,  Heritage Tourism <http://www.heritagetourism.com.au/discover/camden.html&gt; Online. Accessed 23 May 2007.

[43] Camden Council, Heritage Walking Tour of Camden Town, (Camden: Camden Council, 2001)

[44] Advertisement: ‘Regal Stockfeeds’, District Reporter 24 August 2007, p. 6.

[45] ‘Traffic with that ?’, Camden Advertiser, 27 June 2007, Online. http://www.camdenadvertiser.com.au/2007/06/traffic_with_that.php [Accessed 27 June 2007]

[46] ‘Ready for a bun fight’, District Reporter  1 June 2007, p. 3.

[47] Camden Advertiser 27 June 2007, p. 4.

Architecture · Attachment to place · Belonging · Built heritag · Business History · Camden Story · Colonial Camden · Colonial frontier · Community identity · Country town · Cowpastures · Cultural and Heritage Tourism · Cultural Heritage · Domestic Architecture · Edwardian · Heritage · Heritage Walking Tours · History · Interwar · Local History · Local Studies · Macarthur region · Memory · Narellan · Narellan Built Heritage · Narellan Story · Place making · Regionalism · rural-urban fringe · Sense of place · Storytelling · Sydney's rural-urban fringe · Tourism · Town planning · Urban development · Urban growth · Urban history · urban sprawl

Narellan Heritage Walking Tour

Narellan Heritage Walking Tour

In 2010, local photographers Kylie and Peter Lyons put together a walking tour of the Narellan area.

The Lyons operated The Old St Thomas Chapel as a venue for weddings, christenings and other family events.

Narellan was one of the original five villages that pre-date the foundation of the township of Camden in 1840 in The Cowpastures.

The Narellan Heritage Walking Tour is an interesting and informative way to observe and learn about the history and heritage of this Cowpastures village.

What follows is the original walking tour of Narellan with historic notes of Narellan’s built heritage.

Narellan Built Heritage

Heritage Walking Tour

  1. The Old St Thomas Chapel Hall
  2. The Old St Thomas Chapel
  3. Camden Country Milk Depot
  4. Cake Biz
  5. Narellan Hotel
  6. Ben Linden
  7. Former Burton Arms Inn
  8. Narellan Public School
  9. Narellan Anglican Cemetery

Other Narellan Built Heritage

  1. Camelot
  2. Kirkham Stables
  3. Wivenhoe
  4. Denbigh
  5. Orielton
  6. Harrington Park Homestead
  7. Stuggletown
  8. Sharman’s Slab Cottage

What now?

Get out and about and have a look at the wonderful and exciting history of the Narellan area that dates from the earliest days of European settlement.

20th century · Aesthetics · Architecture · Attachment to place · Belonging · Biography · Built heritag · Camden Cottage · Camden Story · Campbelltown Art Centre · Collective Memory · Community identity · Cultural Heritage · Cultural icon · Domestic Architecture · Family history · History · History of a house · Hope and loss · House history · Housing · Lifestyle · Living History · Local History · Local Studies · Macarthur · Macarthur region · Memory · Mid-century modernism · Modernism · Peri-urban region · Placemaking · rural-urban fringe · Social History · Stereotypes · Storytelling · Symbolism

‘Fibro Majestic’, a new exhibition at the Campbelltown Arts Centre, a review

A simple, cheap housing style

Post-war housing domestic architecture in Camden is typified by a simple, cheap utilitarian building called the Camden fibro cottage.

This style of domestic architecture, the fibro cottage, can be found all over Australia and has provided a basic form of housing for thousands of families.

Modern fibro cottages in Burrawong Crescent Elderslie were built around the 1960s. (I Willis, 2005)

Yet it has been derided, rubbished, and scoffed at for decades after initially being heralded as the height of modernism in the early 20th century.

Fibro Majestic exhibition

The simple fibro house is celebrated in a new exciting exhibition at the Campbelltown Arts Centre called Fibro Majestic by renowned Australian artist and sculptor Catherine O’Donnell.

The exhibition by artist Catharine O’Donnell runs from 8 July to 13 August 2023 with free entry.

Promotional flyer for Fibro Majestic at the Campbelltown Arts Centre, Campbelltown (CAC 2023)

Initially conceived for the artist’s survey exhibition ‘Beyond the Shadow’ at the Orange Regional Gallery in partnership with Grafton Regional Gallery, curated by art historian Lucy Stanger in 2022.

At the centre of the exhibition is the imposing spectacle of a 75%-scale replica of a fibro house.

The exhibition promotion states:

‘Catherine O’Donnell: Fibro Majestic’ presents a body of work by O’Donnell that considers the historical and social context of fibro and social housing in Western Sydney and across Australia. O’Donnell grew up in a fibro home in Green Valley, Western Sydney, which at the time was the largest public housing estate in Sydney. The shape and form of the fibro house has long since informed her practice as she explores architecture, social history and the notions of home and memory.    

Exhibition notes state that O’Donnell has taken the floor plans from the New South Wales Housing Commission around the mid-century. They are a type of modernism that has fallen out of favour with the government, the public and the building industry.

A small-scale model of a fibro cottage.
Catherine O’Donnell, ‘Gold leafed house 1’, 2022. Stereolithographic model and gold leaf 13x26x30cm. Campbelltown Arts Centre, Campbelltown. (I Willis, 2023)

Complementing the main sculptural installation is a range of small housing models and intimate drawings that evoke memories of living in a fibro house.

Catherine O’Donnell, ‘Beyond the curtain beats a loving heart’, 2020. Charcoal on paper diptych, 107×50 framed.
Campbelltown Arts Centre Fibro Majestic Exhibition 2023. (I Willis, 2023)

The fibro houses were more than just buildings. They sheltered people’s lives, provided a safe haven, and were a site of family celebrations, birthdays, marriages, anniversaries, and rituals. The curtains also hid many dark secrets, from domestic violence to poverty and unemployment. While there were many dysfunctional families and disrupted lives, there were many happy families with children who grew up and led successful lives.

One of the happy stories with many fond memories is the story of Fiona, who grew up in the Airds Housing Commission Estate in South Campbelltown. with its many fibro homes.

Fiona recalls:

Living in Airds during the late 70s and early 80s, friendships were built, and people stuck together. It was the freedom of riding bikes with friends until the street lights came on, building makeshift cubbies and performing concerts for the neighbours.

I still remember the excitement of walking to the local shops with my sisters to buy a few groceries for Mum. The constant search for ‘bargains’ in the hope there would be twenty cents left over to buy some mixed lollies.

Ugly Australia

According to O’Donnell, fibro cottages ‘were compact, mass-produced, box-like structures’ built across Sydney’s western suburbs.

The simple fibro cottage has characterised Western Sydney and its lifestyle.  The simplicity of the fibro cottage was its attraction and part of its downfall.

Typical of the urban fringe, the simple fibro cottage has been derided and ridiculed by those who are snobbish about Sydney’s outer suburbs.

The fibro cottage is typical of suburbia on the edge. The edge can be marginalised people, the urban fringe, or the perception that it is a type of housing that is unacceptable to some.

The fibro cottage represents a type of Otherness, an ugly Australia. These images have been reinforced by the Sydney press, which labelled Campbelltown an ‘ugly houso wasteland’ in 1975.

According to historian Ian Willis

The humble fibro cottage in Camden in the 1950s and 1960s has been integral to the town’s 20th-century history. The fibro house represents the baby-boomer era, when drive-ins, Holdens, Chiko rolls, black & white TV, rock & roll, and vinyl LPs were the norm. Fibro is evocative of long summer holidays by the beach, with adolescent love, boogie boards, zinc cream and paddle pops.  

This is the essence of Fibro Majestic, a metaphor for mid-century Australia.

Optimism and hope in a compact box

The fibro cottage came to the rescue in the post-war years, when Sydney experienced a housing shortage due to the ‘baby boom’ and increased immigration.

The postwar years were a period of optimism and hope for a better lifestyle. These cottages were cheap and utilitarian and could be erected quickly.

Fibro, as a building materialz, was invented at the beginning of the 20th century and imported into Australia before the First World War. Wartime restrictions resulted in the product being manufactured in Australia by the war’s end.

This is an image of a Camden fibro cottage built in 1920. Chesham Cottage is at 49 Broughton Street, Camden, built by the Camden Voluntary Workers Association following the First World War. (Camden Images)

Leaked heat like a sieve

The fibro cottages of the 1950s leaked heat like a sieve and failed by today’s energy-efficient efficiency standards for housing. According to Lloyd Nicols from the Illawarra Flame retrofit project, these cottages can be made energy efficient to make them sustainable, affordable, and attractive. The project, a joint venture between the University of Wollongong and Wollongong TAFE College, aims for kits to be able to retrofit existing fibro cottages to increase their thermal performance.

Nostalgia and memory

Nostalgia and memory are a big part of the exhibition. Artist Catherine O’Donnell states that the fibro cottage is the architecture of my childhood and an ‘everywhere-everyman example of mid-century developments across Australia’.

The simple fibro shacks littered along the Australian coastline are part of this nostalgia. Wendy Shaw and Lindsay Menday argue

The old beach shacks that dominated seaside fishing villages or isolated holiday surfing spots provided low-cost accommodation for holidaymakers in often remote and low-populated settings with few services. Some of these holiday houses were owner-occupied but remained vacant outside holiday times. Most were available for short-term holiday rental. All were relatively basic.

These fibro cottages straddled the class divide and were easily accessible by the motor car by mid-century. These were egalitarian holiday experiences for Australians.

The Fibro Majestic sculptural installation attracts an audience at the Campbelltown Arts Centre, Campbelltown (I Willis 2023)

Shaw and Menday maintain that

In northern New South Wales, tropes of nature, community, and heritage [around fibro cottages] have been incorporated into a new beachside ‘town’ identity.

These fantasies of bygone days play out in the Fibro Majestic exhibition, which conjures up memories of beach holidays with long lazy days lounging in the sun in a mystical past. All viewed through rose-coloured glasses misty with nostalgia.

O’Donnell maintains that these memories are ‘synonymous with Australian identity’.

Flawed Plans, a commission

In addition to the main exhibition, The Campbelltown Arts Centre has commissioned a site-specific art installation on the stairs and front wall of the gallery amphitheatre called ‘Flawed Plans’.

The Flawed Plans art installation in the forecourt of Campbelltown Arts Centre.
‘Flawed Plans’, 2023. (Campbelltown Arts Centre Amphitheatre). Vinyl, dimensions variable. Commissioned by the CAC. (I Willis, 2023)

The artwork highlights the many layers to the story of the fibro cottage and how perceptions shift and twist.

Where once the fibro house was seen as a saviour as a cheap and effective form of housing, it has become a to be seen as an urban disaster by many.

The artist maintains that as the viewer climbs around the installation, their perception shifts and skews ‘as the viewer climbs, descends or orbits the work’.

Fibro Majestic, a reflection

Fibro Majestic reminds us all how perceptions and memories change over time. Fibro houses were once the height of modernism, yet in later decades, they were derided and rubbished.

The sculptural installation at the Fibro Majestic exhibition at the Campbelltown Arts Centre, Campbelltown.
‘Fibro Majestic’, 2022. Mixed media, common household construction materials, 587x587x220cm. (I Willis, 2023)

The exhibition evokes the fibro heritage of affordable accommodation for the working man and his family in the postwar years when there was a housing shortage for ordinary people.

Fibro was a practical building material that, despite its dangers, could provide a model for the current housing crisis. The fibro cottage was a simple effective housing solution that could be reborn again.

The exhibition Fibro Majestic has captured the essence of nostalgia around this housing style. Baby boomer memories are full of fibro houses and other mid-century Australian lifestyle icons.

The art installation encapsulates the essential elements of the architectural style and is evocative of the lives of those who lived in this utilitarian style of domestic architecture.

More reading

Shaw, W. S., & Menday, L. (2013). Fibro Dreaming: Greenwashed Beach-house Development on Australia’s Coasts. Urban Studies, 50(14), 2940–2958. https://doi.org/10.1177/0042098013482507

Jenna Reed Burns 2015, ‘Shacking Up’, Green Magazine, Issue 43, May. https://greenmagazine.com.au/article/shacking-up/

1968 Sydney Region Outline Plan · 1973 New Cities Campbelltown Camden Appin Structure Plan · Aesthetics · Art · Artists · Attachment to place · Camden · Campbelltown · Campbelltown Art Centre · Campbelltown Council · Community identity · Community work · Craft · Crafts · Design · Dharawal · Economy · Education · Entertainment · History · Indigenous Heritage · Living History · Local History · Local Studies · localism · Macarthur region · Memory · Monuments · Murals · Pioneers · Place making · Placemaking · Public art · Regionalism · rural-urban fringe · Sculpture · Sense of place · Stereotypes · Storytelling · Streetscapes · Sydney's rural-urban fringe · Town planning · Urban development · Urban history · Urban Planning · Urbanism · Western Sydney University

Public art at Campbelltown brightens up the Queen Street precinct

Murals brighten up dull spaces around town

Keep your eyes open in central Campbelltown for inspiring public art installations that brighten up dull spaces around the town.

The Campbelltown Arts Centre, in conjunction with Campbelltown City Council and the NSW Government, have a program to re-invigorate the city centre using public art.

A screenshot of the public art webpage on the website of the Campbelltown Arts Centre. Each of the seven public art projects has a dedicated webpage with detailed descriptions of the artworks, what the artist was trying to achieve and the installation specifications. (CAC, 2023)

Public art positively affects the community and people’s self-esteem, self-confidence and well-being. Campbelltown Arts Centre has created a public art website to assist people in this process and shows several murals around the Queens Street precinct.

This blog has promoted the benefits of public art in and around the Macarthur region for some time now. There are lots of interesting public artworks around the area that are hidden in plain sight. This blog has highlighted the artworks and other artefacts, memorials and monuments that promote the Cowpastures region.

An exciting local example is the Campbelltown Campus of Western Sydney University is a vibrant sculpture space.

The public art program of the Campbelltown Arts Centre and Campbelltown City Council is creative, innovative and inspirational. It is playful yet takes a serious approach to a contemporary problem, urban blight.

Urban blight hits a once-vibrant retail precinct

Campbelltown’s urban blight originates in the 1973 New Cities of Campbelltown Camden Appin Structure Plan and the creation of the Macarthur Growth Centre.

The cover of the New Cities of Campbelltown Camden Appin Structure Plan (State Planning Authority of NSW, 1973)

These urban planning decisions came from the 1968 Sydney Regional Outline Plan of the NSW Askin Coalition Government.

Sydney-based planning decision created tensions between Campbelltown City Council and the Macarthur Development Board around what constituted the city centre. The Queen Street precinct, supported by the council, gradually declined in importance as a retail area as newer facilities opened up.

Queen Street could not compete with the new shopping mall Macarthur Square opened in 1979 by the Hon. Paul Landa, Minister for Planning and Environment in the Wran Labor Government.

High-value-added retailing deserted the Queen Street precinct and became populated by $2-shops and op-shops.

Campbelltown’s sense of place and community identity has taken a battering in the following decades.

Reinvigoration of the Queen Street precinct

The public art program at the Campbelltown Arts Centre is trying to ameliorate the problems of the past through community engagement in art installations.

In 2022 Mayor George Griess said

The murals would enhance the local streetscape and make the area more welcoming to residents and visitors.

“The first mural is located at one of the entrances to the CBD and will add a new element to our public domain,” Cr Greiss said.

“It’s important that works to the Queen Street precinct enhance the current amenity to build pride among residents and make the area more attractive to people visiting our city,” he said.

https://www.campbelltown.nsw.gov.au/News/CBDmurals

The mayor referred to an art installation created by Campbelltown street artist Danielle Mate ‘Raw Doings’ in Carberry Lane. The Arts Centre website states:

This vibrant and bold artwork comprises many shades of blue and purple, and is inspired by aerial views of Country and the Australian landscape.  

https://c-a-c.com.au/raw-undoings/

The mural ‘Raw Doings’ by street artists Danielle Mate was commissioned by Campbelltown City Council in 2022 (Document Photography/CAC 2022)

 In 2022 the Campbeltown City Council commissioned ‘Breathing Life / Bula ni Cegu / Paghinga ng Buhay’ by artists and designers Victoria Garcia and Bayvick Lawrance.

The Arts Centre website states:

 ‘Breathing Life’ is a celebration of Campbelltown’s thriving Pacific community, and the extensive connections between people, plants, animals and all living things.

https://c-a-c.com.au/breathing-life/

The mural ‘Breathing Life’ by artists Victoria Garcia and Bayvick Lawrance in 2022 and was commissioned by Campbelltown City Council (Document Photography/CAC 2022)

In 2012 Campbelltown City Council commissioned a mural board across the bus shelters at Campbelltown Railway Station supervised by Blak Douglas in Lithgow Street called ‘The Standout’. The art installation is the work of 28 artists across 70 panels with a full length of 175 metres.

The Arts Centre website states:

The Standout pays homage to the Dharawal Dreamtime Story of the ‘Seven Eucalypts’, and Douglas’ previous photographic series of deceased gums standing alone within landscapes and casting shadows within urban facades.

https://c-a-c.com.au/the-standout-by-blak-douglas/

The ‘Stand Out’ mural by Blak Douglas is located in Lithgow Street Campbelltown along the bus shelters outside Campbelltown Railway Station. The work was commissioned by Campbelltown City Council in 2012. (Black Douglas/CAC 2012)

The public art installation ‘Three Mobs’ by Chinese-Aboriginal artist Jason Wing was commissioned by Campbelltown City Council in 2022. The mural is located on Dumersq Street and Queen Street, the south side of the 7Eleven wall, and features a rainbow serpent as an intersection of cultures.

The Arts Centre public art website states:

Aboriginal culture reveres the rainbow serpent as the creator of all things on Earth. Chinese culture understands serpents to be a symbol for luck and abundance, and a highly desired zodiac sign.  

https://c-a-c.com.au/three-mobs/
Three Mobs mural by artist Jason Wing in 2022 commissioned by Campbelltown City Council (Document Photography 2022)

So what is public art?

Camden Council defines public art as:

Defined as any artistic work or activity designed and created by professional arts practitioners for the public domain, Public Art may be of a temporary or permanent nature and located in or part of a public open space, building or facility, including façade elements provided by either the public or private sector (not including memorials or plaques).

Public art can….

  • make art an everyday experience for residents and visitors
  • take many forms in many different materials and styles, such as lighting, sculpture, performance and artwork
  • be free-standing work or integrated into the fabric of buildings, streetscapes and outdoor spaces
  • draw its meaning from or add to the meaning of a particular site or place.
https://yourvoice.camden.nsw.gov.au/public-art-strategy

Why does public art matter?

On the website Americans for the Arts (2021) it states:

Public art humanizes the built environment and invigorates public spaces. It provides an intersection between past, present and future, between disciplines, and between ideas.

https://www.americansforthearts.org/sites/default/files/PublicArtNetwork_GreenPaper.pdf

The paper maintains that public art has the potential to reinvigorate public spaces and add to their vibrancy. It states:

Throughout history, public art can be an essential element when a municipality wishes to progress economically and to be viable to its current and prospective citizens. Data strongly indicates that cities with an active and dynamic cultural scene are more attractive to individuals and business.

https://www.americansforthearts.org/sites/default/files/PublicArtNetwork_GreenPaper.pdf
The statue of Elizabeth Macquarie by artist Tom Bass in Mawson Park in the Campbelltown CBD on Queen Street. The statue was commissioned by Campbelltown & Airds Historical Society in 2006 and cost $75,000. (Wikimedia)

What is the purpose of public art?

The Association for Public Art (2023) website says:

Public art can express community values, enhance our environment, transform a landscape, heighten our awareness, or question our assumptions. Placed in public sites, this art is there for everyone, a form of collective community expression. Public art is a reflection of how we see the world – the artist’s response to our time and place combined with our own sense of who we are.

associationforpublicart.org/what-is-public-art/

Public art can be found in the most unusual places. In this case, this is a statue of a boy at Emerald Hills Shopping Centre Leppington. The statue memorialises the St Andrews Boys Home that once was located on the Emerald Hills land release site. (I Willis 2021)

To continue the story of Campbelltown, this is an excellent overview by local author Jeff McGill with many fascinating images of past and present times. (Kingsclear Publication, 2017)

Updated 17 May 2023. Originally posted on 16 May 2023 as ‘Public art at Campbellton brightens up a dull space’.

https://doi.org/10.17613/546c-t984

1968 Sydney Region Outline Plan · 1973 New Cities Campbelltown Camden Appin Structure Plan · Advertising · Attachment to place · Built heritag · Community identity · Cultural Heritage · Elderslie · Heritage · History · Land releases · Living History · Local History · Local Studies · Place making · rural-urban fringe · Storytelling · Uncategorized · Urban development · Urban growth · Urban history · Urban Planning · urban sprawl · Urbanism

Elderslie land releases 2000-2023, the background and fancy estate names

Elderslie part of Sydney’s strategic growth

The Elderslie area has been identified in Sydney’s strategic growth plans for land releases on the metropolitan rural-urban fringe. It is a valuable exercise to see how and when Elderslie was identified as part of Sydney’s planning framework.

Elderslie was not part of the NSW Government’s first attempt at town planning with the 1948 County of Cumberland Planning Scheme. A greenbelt surrounded the metropolitan area, and Elderslie was beyond it and not destined for the development. The scheme was prescriptive and met with significant opposition, including local government and the development industry, and the scheme was dissolved in 1963.

The County of Cumberland Planning Scheme flyer 1948 (City of Syd Archives)

The Elderslie area was included in the next planning iteration with the Askin Government’s 1968 Sydney region: Outline plan 1970-2000 A.D.: a strategy for development. This plan led to the 1973 New Cities of Campbelltown Camden Structure Plan and the Commonwealth Government’s Macarthur Growth Centre. This plan offered flexibility and changes and turned into a developer’s dream. Sydney’s urban sprawl continued to spread, and nothing much eventuated at Elderslie. (Ashton & Freestone 2008)

The first hint of real change at Elderslie occurred with the third strategic plan: the 1988 Sydney into its third century: a metropolitan strategy for the Sydney region. This plan envisaged that Sydney’s growth would be contained in newly developing areas along the transport routes: Northwest, Southwest, Bringelly and Central Coast, with higher densities to consolidate Sydney’s growth. (SRANSW 1995) These plans resulted in suburbia encroaching on the boundaries of Elderslie with the development of Mount Annan, Narellan Vale, Harrington Park and surrounding suburbs.

Air pollution and water quality issues in the Hawkesbury-Nepean catchment further postponed the rezoning of land in the Elderslie area beyond 1990. (BBC Consulting) Meanwhile, another new metropolitan plan appeared in 1995, Cities for the 21st Century.

The Elderslie Urban Release Area was identified by the Department of Urban Affairs and Planning in 1995 under the 1980 Urban Development Program managed by the department. (BBC Consulting 1998) At the time, the department was looking for opportunities to drive Sydney’s urban growth (SRANSW 1995) and the identification and coordination of new residential land. (BBC Consulting 1998)  The Elderslie Release Area consisted of 180 hectares, and it was envisaged that the area might yield 2800 lots, which was revised down to 1700 lots. (BBC Consulting 1998)

Sydney’s strategic planning was further updated with the 1998 Shaping Our Cities. This plan called for higher densities with familiar themes of better integration of land use and transport and promotion of suburban activity centres with a more explicit concern with urban design at a regional scale. (Ashton & Freestone 2008)

In 2000 the state government identified the Elderslie Urban Release Area for redevelopment under  NSW Urban Development Program. The Elderslie area was zoned rural then, with a minimum subdivision of 40 ha. (Godden, Mackay and Logan 2001)

An article from the Camden press about the Elderslie Urban Land Release in 2000 by the NSW Government (The District Reporter, 3 November 2000)

The 180 ha. Elderslie Release Area was developed as part of the Camden Local Environmental Plan No 117 when it was put on public display in 2000 to replace the Camden LEP No 46. The LEP described the desired character of the area in a list of planning controls and was legislated in 2004. (Godden, Mackay and Logan 2001)

Elderslie was within the South West Growth Centre as part of the 2005 City of Cities: a plan for Sydney’s future metropolitan strategy of the state government. The plan reflected familiar urban planning themes of the end of sprawl with a more compact city, higher densities, sub-regional centred, transport integration and urban design. (Ashton & Freestone 2008)

Elderslie land releases

The names given Elderslie land releases range from the commodification of the rural aesthetic of the local area to a  locality name, names of local identities or hints of the historical past.

1999 Elderslie

The Elderslie land release in 1999 (Macarthur Advertiser, 25 August 1999)

2000-2014 Elderslie Masterplan and community meetings

2004-2007 Camden Acres

The cover of the Camden Acres land release in 2004 (Camden Acres)

2005-2014 The Ridges

A flyer from the developer of The Ridges land release in 2006 (The Ridges AV Jennings)

2007-2014  Vantage Point

2008-2009  Camden Hillside

2009  Mount View Estate

2010 Elderslie Estate

2010-2012  Hillcrest

2011-2013  Merino

2012-2013  Camden Heights

2013  Studley Park

2016  Franzman Ave

2017 Lodges Road

2017-2023 Argyle

Screenshot of The Argyle land release in 2023 (The Argyle)

References

BBC Consulting 1998, Elderslie Open Space and Social Plan. Camden Council, Camden.

State Records Authority of NSW 1995, Department of Environment and Planning (1980- 1988) Department of Planning [I](1988-1995). Online at https://researchdata.edu.au/department-environment-planning-i1988-1995/164536 Viewed 18 April 2023.

Ashton, Paul, Freestone, Robert, Planning, Dictionary of Sydney, 2008, http://dictionaryofsydney.org/entry/planning, viewed 18 Apr 2023

Godden, Mackay and Logan 2001, Elderslie Urban Release Area Heritage Assessment. Camden Council, Camden.

British colonialism · Camden · Camden District · Cawdor · Cobbitty · Colonial Camden · Colonialism · Community identity · Convicts · Cowpastures · England · Farming · Floods · Heritage · Historical consciousness · Historical Research · History · Landscape aesthetics · Local History · Macarthur · Menangle · Myths · Parks · Place making · Regionalism · Royal Tours · rural-urban fringe · Sense of place · Settler colonialism · Tourism · Transport · Urban growth · Urban history · Urbanism · Volunteering

The Camden district, 1840-1973, a field of dreams

A colonial region

It is hard to imagine now, but in days gone by, the township of Camden was the centre of a large district. The Camden district became the centre of people’s daily lives for over a century and the basis of their sense of place and community identity.

The Camden district was a concept created by the links between peoples’ social, economic and cultural lives across the area. All are joined together by a shared cultural identity and cultural heritage based on common traditions, commemorations, celebrations and rituals. These were reinforced by personal contact and family kinship networks. The geographers would call this a functional region.

Map Camden District 1939[2]
Map of the Camden district in 1939 showing the extent of the area with Camden in the east. The silver mining centre of Yerranderie is in the west. (I Willis, 1996)

The Camden district ran from the Main Southern Railway around the estate village of Menangle into the gorges of the Burragorang Valley in the west. The southern boundary was the Razorback Ridge, and in the north, it faded out at Bringelly and Leppington.

The district grew to about 1200 square kilometres with a population of more than 5000 by the 1930s through farming and mining.  Farming started with cereal cropping and sheep, which turned to dairying and mixed farming by the end of the 19th century. Silver mining started in the late 1890s in the Burragorang Valley, and coal mining from the 1930s.

burragorang-valley Sydney Water
Burragorang Valley (Sydneywater)

The district was centred on Camden, and there were several villages, including Cobbitty, Narellan, The Oaks, Oakdale, Yerranderie, Mt Hunter, Orangeville and Bringelly.  The region comprised four local government areas – Camden Municipal Council, Wollondilly Shire Council, the southern end of Nepean Shire and the south-western edge of Campbelltown Municipality.

Cows and more

Before the Camden district was even an idea, the area was the home of ancient Aboriginal culture based on Dreamtime stories. The land of the Dharawal, Gundangara and the Dharug.

The Europeans turned up in their sailing ships. They brought new technologies, new ideas and new ways of doing things. The First Fleet cows did not think much of their new home in Sydney. They escaped and found heaven on the Indigenous-managed pastures of the Nepean River floodplain.

1932_SMH_CowpastureCattle_map
Map of Cowpastures SMH 13 August 1932

On discovering the cows, an inquisitive Governor Hunter visited the area and called it the Cow Pasture Plains. The Europeans seized the territory, allocated land grants, and displaced the Indigenous occupants.  They created new land in their own vision of the world.  A countryside comprised of large pseudo-English-style estates, an English-style common called The Cowpasture Reserve and English government men to work it called convicts. The foundations of the Camden district were set.

A river

The Nepean River was at the centre of the Cowpastures and the gatekeeper for the wild cattle.  The Nepean River, which has an Aboriginal name of Yandha, was named by Governor Arthur Phillip in 1789 in honour of Evan Nepean, a British politician.

The Nepean River rises in the ancient sandstone country west of the Illawarra Escarpment and Mittagong Range around Robertson. The shallow V-shaped valleys were ideal locations for the Upper Nepean Scheme dams built on the tributaries to the Nepean, the Cordeaux, Avon, and Cataract.

View upon the Nepean River, at the Cow Pastures New South Wales Drawn and engraved by Joseph Lycett from his Views of Australia 1824-1825 (SLV)

The river’s catchment drains northerly and cuts through deep gorges in the  Douglas Park area. It then emerges out of the sandstone country and onto the floodplain around the village of Menangle. The river continues in a northerly direction downstream to Camden, then Cobbitty, before re-entering the sandstone gorge country around Bents Basin, west of Bringelly.

The river floodplain and the surrounding hills provided ideal conditions for the woodland of ironbarks, grey box, wattles and a ground cover of native grasses and herbs.  The woodland ecology loved the clays of Wianamatta shales that are generally away from the floodplain.

The ever-changing mood of the river has shaped the local landscape.  People forget that the river could be an angry, raging, flooded torrent on a destructive course. Flooding shaped the settlement pattern in the eastern part of the district.

Camden Airfield 1943 Flood Macquarie Grove168 [2]
The RAAF Base Camden was located on the Nepean River floodplain. One of the hazards was flooding, as shown here in 1943. The town of Camden is shown on the far side of the flooded river. (Camden Museum)

A village is born

The river ford at the Nepean River crossing provided the location of the new village of Camden established by the Macarthur brothers, James and William. They planned the settlement on their estate of Camden Park in the 1830s and sold the first township lots in 1840. The village became the transport node for the district and developed into the area’s leading commercial and financial centre.

Camden St Johns Vista from Mac Pk 1910 Postcard Camden Images
Vista of St. Johns Church from the Nepean River Floodplain 1910 Postcard (Camden Images)

Rural activity was concentrated in the new village of Camden. There were weekly livestock auctions, the annual agricultural show and the provision of a wide range of services. The town was the centre of law enforcement, health, education, communications and other services.

The voluntary community sector started under the direction of mentor James Macarthur. His family also determined the moral tone of the village by sponsoring local churches and endowing the villagers with parkland.

Camden Mac Park
Camden’s Macarthur Park was endowed to the residents of Camden by Sibella Macarthur Onslow in the early 20th century (I Willis, 2016)

Manufacturing had a presence with a milk factory, a timber mill and a tweed mill on Edward Street that burnt down.   Bakers and general merchants had customers as far away as the  Burragorang Valley, Picton and Leppington, and the town was the publishing centre for weekly newspapers.

Macarthur Bridge View from Nepean River Floodplain 2015 IWillis
Macarthur Bridge View from Nepean River Floodplain 2015 IWillis

The Hume Highway, formerly the Great South Road, ran through the town from the 1920s and brought the outside forces of modernism, consumerism, motoring, movies and the new-fangled-flying machines to the airfield.  This reinforced the market town’s centrality as the district’s commercial capital.

Burragorang Valley

In the district’s western extremities, the rugged mountains made up the picturesque Burragorang Valley. Its deep gorges carried the Coxes, Wollondilly and Warragamba Rivers.

Burragorang Valley Nattai Wollondilly River 1910 WHP
The majestic cliffs and Gothic beauty of the Burragorang Valley on the edges of the Wollondilly River in 1910 (WHP)

Access was always difficult from the time that the Europeans discovered its majestic beauty. The Jump Up at Nattai was infamous when Macquarie visited in 1815.  The valley became an economic driver of the district, supplying silver and coal hidden in the dark recesses of the gorges. The Gothic landscape attracted tourists who stayed in one of the many guesthouses to sup the valley’s hypnotic beauty.

Burragorang V BVHouse 1920s TOHS
Guesthouses were very popular with tourists to the Burragorang Valley before the valley was flooded after the construction of Warragamba Dam. Here showing Burragorang Valley House in the 1920s (The Oaks Historical Society)

The outside world was linked to the valley through the Camden railhead and the daily Camden mail coach from the 1890s. Later replaced by a mail car and bus.

Romancing the landscape

The district landscape was romanticised by writers, artists, poets and others over the decades. The area’s Englishness was first recognised in the 1820s.   The district was branded as a ‘Little England’ most famously during the 1927 visit of the Duchess of York when she compared the area to her home.

The valley was popular with writers. In the 1950s, one old timer, an original Burragoranger, Claude N Lee, wrote about the valley in ‘An Old-Timer at Burragorang Look-out’. He wrote:

Yes. this is a good lookout. mate,

What memories it recalls …

For all those miles of water.

Sure he doesn’t care a damn;

He sees the same old valley still,

Through eyes now moist and dim

The lovely fertile valley

That, for years, was home to him.

Camden John St (1)
St Johns Church at the top of John Street overlooking the village of Camden around 1895 C Kerry (Camden Images)

By the 1980s, the Sydney urban octopus had started to strangle the country town and some yearned for the old days. They created a  country town idyll.  In 2007 local singer song-writer Jessie Fairweather penned  ‘Still My Country Home’. She wrote:

When I wake up,

I find myself at ease,

As I walk outside I hear the birds,

They’re singing in the trees.

Any then maybe

Just another day

But to me I can’t have it any other way,

Cause no matter when I roam

I know that Camden’s still my country home.

The end of a district and the birth of a region

The seeds of the destruction of the Camden district were laid as early as the 1940s with the decision to flood the valley with the construction of the Warragamba Dam. The Camden railhead was closed in the early 1960s, and the Hume Highway moved out of the town centre in the early 1970s.

Macarthur regional tourist guide
Macarthur Regional Tourist Promotion by Camden and Campbelltown Councils

A new regionalism was born in the late 1940s with the creation of the federal electorate of  Macarthur, then strengthened by a new regional weekly newspaper, The Macarthur Advertiser, in the 1950s.   The government-sponsored and ill-fated Macarthur Growth Centre of the early 1970s aided regional growth and heralded the arrival of Sydney’s rural-urban fringe.

Today Macarthur regionalism is entrenched with government and business branding in an area defined by the Camden, Campbelltown and Wollondilly Local Government Areas.  The Camden district has become a distant memory, with remnants dotting the landscape and reminding us of the past.

Updated 14 July 2023. Originally posted 19 February 2018.

1920s · Agricultural heritage · Agriculture · Agriculture history · Attachment to place · Belonging · Business · Business History · Camden · Camden Story · Cultural Heritage · Cultural plantings · Economy · Family history · Fergusons Australian Nurseries · Gardening · Heritage · History · Horticulture · Local History · Local Studies · Nepean River · Nursery · Place making · Placemaking · Plant Nursery · Retailing · rural-urban fringe · Sense of place · Storytelling · Sydney · Sydney's rural-urban fringe · The Great South Road · Uncategorized · Urban growth · Urban history · Urban Planning · urban sprawl · Urbanism

Ferguson’s Australian Nurseries on the urban fringe

Ferguson nurseries depart the urban fringe

The 20th-century story of Ferguson’s Australian Nurseries is about their location within Sydney’s rural-urban fringe.

Sydney’s urban fringe is a zone of transition that is constantly being shaped and re-shaped by the forces of urbanisation and a host of competing forces. (Willis 2014)

Plant nurseries arrive in the fringe, and competing forces eventually drive them from it after a time.

In this space, the Ferguson Australian Nurseries came and departed Sydney’s urban fringe as it moved with urban growth over the past 170 years. Shrewd business judgements ensured that the nurseries survived and thrived in this dynamic space and place.

Double Bay outlet

Ferguson’s nurseries arrived on Sydney’s fringe at Double Bay in the 1870s when Sydney was still a ‘walking city’. Horse trams, and later steam trams, started to appear in the city and travel out to Double Bay.

Double Bay was sparsely settled, and there was an array of colonial villas and mansions like Alexander Macleay’s colonial regency mansion Elizabeth Bay House (1839).

As Sydney grew in population, there were land sub-divisions from the 1840s. (Sheridan 2021) (SLNSW)

By the early 20th century, land values had risen with increased residential development   (Sheridan 2021). The land was more valuable for housing than a nursery, so economic forces gathered for its relocation.

By this time, Annie Henrietta Ferguson ran the nursery following the death of her husband, FJ Ferguson, aged 48 years, in 1899. Annie married FJ Ferguson in 1875.

Annie managed the Double Bay outlet until 1902, closed it by 1905 and moved the nursery to Hurstville. (WCL 2021)

F Ferguson’ & Son Australian Nurseries Trade Catalogue for 1930 (SLM)

Developments

Annie’s daughter, Margaret Elizabeth (Lizzie), born at Campbelltown in 1876, had married Alfred Denison (AD) Little at All Saints Woollahra in 1902. (WCL)

By 1903 Lizzie and AD Little had moved back to Camden from Double Bay with the birth of their son Sydney. AD Little was to play a leading role in the nursery’s management and became a partner in the business. (WCL 2021)

In 1902 the Sydney press reported a fire at the Camden Nursery that destroyed a packing shed full of equipment. The same report stated that AD Little was now one of the proprietors, the mayor of Camden (1904-1905) and a presiding magistrate. (Daily Telegraph, 15 August 1905)

The oldest nursery

The Camden News boasted in 1905 that Ferguson’s Australian Nurseries were the ‘oldest fruit nursery and garden in Australia’. (Camden News, 17 August 1905)

Hurstville nursery outlet

By 1904 the Double Bay Nursery had been relocated to Hurstville on Stoney Creek Road. (Morris and Britton 2000)

The Hurstville area was a sparsely populated farming area with the first land subdivision in the 1880s. By the early 20th century, the urban fringe of Sydney had reached the site, and there were a series of residential land releases. (SLNSW)

The Camden press reported in 1913 that Ferguson’s nurseries were being run by AD & FB Little, and land had been leased at Elderslie, where 150,000 grafted apple trees had been planted out. (Camden News, 7 August 1913)

In 1915 the business was managed by Fred Little. (Gosford Times and Wyong District Advocate, Friday 21 May 1915)

F Ferguson and Son Australian Nurseries Trade Catalogue for 1932 (SLM)

Nurseryman Eric Jurd recalls, ‘Fergusons grew open-ground stock at a site in Peakhurst’. Jurd believed that Ferguson’s had extensive land holdings in the Kingsgrove and Peakhurst. (McMaugh 2005: 251-253)

The New South Wales Government purchased the Hurstville nursery site to establish Kingsgrove High School on the corner of Kingsgrove Road and Stoney Creek Road in 1958. (SRNSW)

Continued expansion

The nursery continued to expand, and by 1915, a report in the Gosford press indicated that Fergusons were operating from four sites:

  • Hurstville – a 40-acre site which was a general nursery and despatching centre for sales
  • Camden – a 60-acre site mainly producing fruit trees
  • Gosford – a 40-acre site, a nursery for grape vines and fruit trees
  • Ronkana (Ourimbah) – a 100-acre site under preparation. (Gosford Times and Wyong District Advocate, Friday 21 May 1915)

In the early 1920s, there were extensive land releases in the Hurstville area, including the King’s Park Model Suburb of 600 lots adjacent to Ferguson’s Nursery on Stoney Creek Road. (St George Call (Kogarah) 22 September 1922) In 1926 the Simmons Estate next door to Ferguson’s Nursery was offered for sale. (St George Call (Kogarah) 5 February 1926)

By the interwar years, the Hurstville nursery site was a well-known landmark often referred to in the press. For example, a press report of Tooth’s Brewery’s purchase of a site at Bexley (Construction and Local Government Journal, 13 July 1927), and the NRMA used the nursery as a prominent and well-known landmark in their tourism promotion for road trips in and around the Sydney area. (Sun (Sydney) 18 November 1927).

The nursery business continued under the control of AD & FB Little until the 1930s, and they were followed by Arthur Bruce (AB) Ferguson (1889 -1949). (Little 1977)

Fruit trees and vines

Ferguson’s nurseries sold fruit trees and vines to new producers in the emerging horticulture areas throughout Australia and New Zealand.

Large quantities of grapevines had been supplied to the Yanco Irrigation Area in 1915. (Gosford Times and Wyong District Advocate, Friday 21 May 1915)

In 1926 an article in the Leeton press mentioned that Fergusons Nurseries had fruit trees for sale. (Murrumbidgee Irrigator (Leeton, NSW: 1915 – 1954), Tuesday 16 February 1926)

As indicated by a story in the Tumut press, agents for the nursery were often keen to promote that stock of fruit trees, vines, and flowering plants were available for purchase. (Tumut and Adelong Times, 28 May 1929)

Water supply

A reliable water supply is essential for horticulture and the nursery industry.

In 1922 an irrigation licence was issued to Alfred D (AD) Little, a partner for Ferguson & Sons, Australian Nursery, Camden, to pump up to 150 gallons per minute on the right bank [Elderslie]. (NSW Government Gazette, 11 August 1922)

The next generation

In 1927 FB Little died at Hurstville, and in 1933 AD Little died at Camden and is buried in St John’s Cemetery.

In 1932 the Australian Nursery site on the Nepean River, known as The Nursery or the Camden Nursery, part ownership passed to Stanley Nigel (SN) Ferguson. (Sanders 2008b) After World War II, SN Ferguson’s son, Bruce (1916 – 2008), inherited a half-share in The Nursery site. (Sanders 2008a)

In 1935 Ferguson’s nursery purchased land owned by Mr W Moore between the Old South Road and the Hume Highway. (Camden News, 11 April 1935)

Following this period, the Camden nursery moved to Broughton & Little Street  (Nixon 1989) at the rear of the Camden District Hospital until the business was sold in the mid-1960s. (Nixon 1991)

References

Little, S. F. (1977). Correspondence to CHS 17 February 1977. Ferguson File, Camden Museum Archive.

Morris, C. and G. Britton (2000). Colonial landscapes of the Cumberland Plain and Camden, NSW: A survey of selected pre-1860 cultural landscapes from Wollondilly to Hawkesbury LGAs. Sydney NSW, National Trust of Australia (NSW). 1 & 2.

Nixon, R. E. (1989). File notes for correspondence to CHS from Helen R Dick 18 July 1989, Camden Museum Archives.

Nixon, R. E. (1991). The Rose Festival. Rose Festival File, Camden Museum Archives.

Sanders, G. J. (2008a). Distinguished in war and peace, Bruce Ferguson, Obituary 31 May. Sydney Morning Herald. 31 May 2008.

Sanders, G. J. (2008b). Eulogy for Bruce Ferguson. Ferguson File, Camden Museum Archives.

Sheridan, P. (2021). Sydney Art Deco and Modernist Walks Potts Point and Elizabeth Bay. Sydney, Bakelite and Peter Sheridan.

WCL (2021). “Double Bay as a nineteenth-century centre of gardening and horticulture.” Woollahra Local History/Woollahra’s Historic Landscapes. Retrieved 10 December 2021, 2021, from https://www.woollahra.nsw.gov.au/library/local_history/woollahras-historic-landscapes/horticulture-in-double-bay.

Willis, I. (2014). “Townies Exurbanites and Aesthetics: Issues of identity on Sydney’s rural-urban fringe.” AQ, Australian Quarterly(April-June 2012): 20-25.

Updated 23 May 2023. Originally posted 5 January 2022.

1968 Sydney Region Outline Plan · 1973 New Cities Campbelltown Camden Appin Structure Plan · Aesthetics · Airds · Architecture · Attachment to place · Campbelltown · Collective Memory · Community identity · Cultural Heritage · Cultural icon · Economy · Heritage · Historical consciousness · Historical Research · Historical thinking · History · Housing · Landscape · Lifestyle · Living History · Local History · Local Studies · localism · Lost Sydney · Macarthur · Macarthur Growth Centre · Malls · Memory · Mid-century modernism · Modernism · Myths · Place making · Placemaking · Retailing · rural-urban fringe · Sense of place · Shopping · Stereotypes · Storytelling · Streetscapes · Supermarkets · Sydney · Town planning · Urban development · Urban growth · Urban history · Urban Planning · urban sprawl · Urbanism

Airds Shopping Mall: The retail centre hope forgot

The sad side of mid-century Modernism

Recently I came across an article about the future of the Airds shopping mall in the Macarthur Chronicle headed ‘Dilapidated centre set to be transformed’. It stated:

A wrecking ball could be swinging towards a dilapidated shopping village. The grand plans propose to demolish Airds Village shopping centre, on Riverside Drive, and replace it with a $21 million centre.

Airds Shopping Centre redevelopment Macarthur Chroncile 2020Apr1

 

A story of decay and neglect

The imminent demolition of the decaying and neglected Airds shopping mall is a sad indictment of the dreams of many and the ultimate demise of the 1970s Macarthur Growth Centre.

The shopping mall is an example of urban decay in the middle of our local suburbia. It is a failure of modernism and the town-planning utopia of city-based decision-makers.

The decay at Airds is not unusual and symbolic of more significant trends in global retail where shopping malls are declining.

The current dismal state of affairs hides the issue that in the mid-20th century, Campbelltown’s civic leaders had great hope and optimism for the area’s development and progress.

Airds Shopping Centre Frontage from Walkway underpass 2020 IW lowres
The front view of the Airds Shopping Centre framed by  the underpass at Riverside Drive Airds (I Willis, 2020)

Progress, development, and Modernism

There were grand plans for Campbelltown as a satellite city within the New South Wales state government’s County of Cumberland Plan.

Local confidence saw the construction of the 1964 modernist council chambers and, in 1968, the declaration of city status, electrification of the railway and the announcement of the Sydney Region Outline Plan by the state government.

Influenced by the British New Town movement, the city was incorporated in the State Planning Authority of NSW’s 1973 New Cities of Campbelltown Camden Appin Structure Plan.  This later became the Macarthur Growth Centre, administered by the Macarthur Development Board.

Airds Shopping Centre Front from footpath with grass 2020 IW lowres
The unkempt state of the surrounds at the Airds Shopping Centre in Riverside Drive Airds (I Willis 2020)

Radburn – a ‘foreign country’

Airds was one of several ‘corridor’ public housing suburbs following the American Radburn principles.  The Airds shopping centre was built as part of the 1975 Housing Commission of New South Wales subdivision of ‘Kentlyn’, renamed Airds in 1976.

The Radburn principles were applied to five public housing estates developed by the Housing Commission of New South Wales in the Campbelltown area between 1972 and 1989. The other four estates were Macquarie Fields, Claymore, Minto and Ambervale.

The design concept originated from Radburn in New Jersey in 1928 and reflected the optimism of American modernism around the motor car and consumerism.

Houses were developed ‘back-to-front’ with a front-facing walkway or green open space and the back door facing the street. This meant a separation of pedestrians and cars, with a large communal open area centred on the walkways between the rows of houses. This resulted in a streetscape with rows of high blank fences enclosing backyards.

Travis Collins from the University of New South Wales argues that the Radburn principles were initially designed for aspirational upper-middle-class areas and their desire for a garden suburb where pedestrian walkways and common areas linked across the estate. These areas were expected to be the centre of neighbourhood life without needing a car.

Airds Shopping Centre Interior Signage 2020 IW lowres
The interior walkway into the middle of the Airds Shopping Centre (I Willis 2020)

Radburn watered down

The suburb of Airds, and other Campbelltown public housing estates, started off with grand plans that evaporated over time due to: changes of government; cost-cutting; abolition of government instrumentalities; and neglect. This resulted in a ‘watered down’ Radburn vision.

The public housing estates did have extensive open space, which was true to Radburn principles. Yet there were compromises, and the Housing Commission built townhouses, that were counter to the  Radburn concept.

The tracts of open space became wastelands of neglect and vandalism that were poorly provisioned and maintained by the Housing Commission, with a lack of privacy and security. The back lanes and streets were isolated, lacked security and resident surveillance and were sites characterised by dumped rubbish and graffiti.

The estates were populated with single-parent families, who suffered from high levels of social exclusion, unemployment, and low incomes.

Airds Shopping Centre Interior2 2020 IW lowres
The interior space of the Airds Shopping Centre (I Willis 2020)

Radburn failures

Collins argues that the Radburn principles were a failure, and contributing factors included: poor surveillance of the street by residents because of high rear fences fronting the street, anti-social behaviour along the walkways and open space areas, and the low socio-economic status of residents.

The failure of the Radburn scheme was finally recognised by the authorities in the early 2000s. They acknowledged that: the design was unsuitable for concentrated public housing estates; they created confusing neighbourhoods with unsafe walkways, poor car access, and poor surveillance of open space; the poorly constructed housing stock became run down and dilapidated; the housing stock was infested with termites. These issues were reflected in Airds and the shopping mall from the mid-1970s.

Airds Shopping Centre Frontage from Walkway 2020 IW lowres
Approaching the front of the Airds Shopping Centre from the underpass at Riverside Drive Airds (I Willis 2020)

Memories of hope

In the 1970s, I taught at Airds High School, adjacent to the shopping mall, and my memories are mixed. Young people, who came from dysfunctional backgrounds, yet their resilience allowed them to rise above it, grow and mature into sensible young adults. This process is supported by the life experience of former Airds resident Fiona Woods (Facebook, April 2020), who grew up in Airds in the 1970s and 1980s. She says:

I have the best memories of Airds, especially that shopping centre. Riding our bikes to buy lollies.  Growing up in Airds in the 70s was very communal. I loved it. I arrived at Airds in 1977 when I was 3 and lived there until 1984. I went to John Warby [Public School]. There was such a strong sense of community. My mum met her best friend when they moved into their new houses in Airds. They have been friends for over 40 years and still speak daily.

Fiona tells the story of her sister, who taught at Airds High School in the 1990s. She found the teaching experience challenging, as I did 20 years earlier, yet the youngsters were confident, grounded and without airs and graces.

Similarly, I found Airds’ school children had a refreshing unsophisticated innocence generated by difficult circumstances. They were unpretentious, and you quickly knew where you stood with them teaching in a classroom that was always full of unconfined energy. You always had classroom ‘war stories’, and this is where I did my ‘missionary work’.

Bogans galore and more

The Airds shopping mall is a metaphor for what happened to Campbelltown between the 1970s and the present. It represents the collision of modernism and neoliberalism in place. The optimism of the 1960s contrasted with the despair of the 1980s.

The shopping mall is a metaphor for the stereotypes linked with the geographical term ‘Western Sydney’ and the use of terms like ‘bogan’ and ‘westie’. Typified by Sydney’s latte line where city-based decision-makers dealt with suburbs west of the latte line as a foreign country. In 2013 Campbelltown journalist Jeff McGill took exception to the ‘bogan’ characterisation of the Campbelltown area by the Sydney media.

Gabrielle Gwyther put it this way:

Derogatory labeling of residents of western Sydney was aided by the social problems and cheap aesthetic of large-scale, public housing estates developed in the 1950s at Seven Hills, followed by Green Valley and Mount Druitt in the 1960s, and the Radburn estates of Bonnyrigg, Villawood, Claymore, Minto, Airds and Macquarie Fields in the 1970s.

Airds Shopping Centre Gate Entry 2020 IW lowres
The side security gates at the Airds Shopping Centre Riverside Drive Airds (I Willis 2020)

De-Radburnisation

These failures were acknowledged in 1995 with the state government’s public housing renewal projects and their de-Radburnisation through the Neighbourhood Improvement Program.

At Airds, this is partly responsible for the re-development of the shopping centre as outlined in the Macarthur Chronicle.

Sources

Nathan Collins, Renewing Minto, An Analysis of the Minto Renewal Project. Undergraduate Thesis, Bachelor of Planning, UNSW, 2006. Online at https://www.be.unsw.edu.au/sites/default/files/upload/pdf/schools_and_engagement/resources/_notes/5A3_1.pdf

Kristian Ruming, MOSAIC urban renewal evaluation project: urban renewal policy, program and evaluation review. City Futures Research Centre UNSW,  Research Paper No.4 May 2006. Online at https://cityfutures.ada.unsw.edu.au/documents/29/researchpaper4.pdf

Gwyther, Gabrielle, Western Sydney, Dictionary of Sydney, 2008, https://dictionaryofsydney.org/entry/western_sydney

Updated 26 April 2024; Originally posted 11 April 2020

1968 Sydney Region Outline Plan · 1973 New Cities Campbelltown Camden Appin Structure Plan · Airds · Attachment to place · Belonging · Camden · Camden Story · Campbelltown · Elderslie · History · Hope and loss · Land releases · Landscape · Landscape aesthetics · Leppington · Local History · Local Studies · localism · Lost Sydney · Macarthur · Mount Annan · Mount Gilead · Narellan · Oran Park · Place making · Regionalism · rural-urban fringe · Ruralism · Sense of place · Storytelling · Sydney's rural-urban fringe · The Oaks · Town planning · Transition zone · Uncategorized · Urban development · Urban growth · Urban history · Urban Planning · urban sprawl · Urbanism

Sydney’s urban fringe: a transition zone of hope and loss

Winners and losers on the urban fringe

Mount Annan around 2002 CHS2005
Mount Annan around 2002 CHS2005

Sydney’s rural-urban fringe is a site of winners and losers.

It is a landscape where dreams are fulfilled and memories are lost. The promises of land developers in master-planned suburban utopias meet the hope and expectations of newcomers.

At the same time, locals grasp at lost memories as the rural countryside is covered in a sea of tiled roofs and concrete driveways.

Conflict over a dream

As Sydney’s rural-urban fringe moves across the countryside, it becomes a contested site between locals and outsiders over their aspirations and dreams. The conflict revolves around displacement and dispossession.

Sydney’s rural-urban fringe is similar to the urban frontier of large cities in Australia and other countries. It is a dynamic landscape that makes and re-makes familiar places.

More than this the rural-urban fringe is a zone of transition where invasion and succession are constant themes for locals and newcomers alike.

Searching for the security of a lost past

Fishers Ghost Festival

As Sydney’s urban sprawl invades fringe communities, locals yearn for a lost past and hope for some safekeeping of their memories. They use nostalgia as a fortress and immerse themselves in community rituals and traditions drawn from their past. They are drawn to ever-popular festivals like the Camden Show and Campbelltown’s Fishers Ghost Festival, which celebrate the rural heritage of Sydney’s fringe.

Local communities respond by creating imaginary barriers to ward off the evils of Sydney’s urban growth that is about to run them over. One of the most important is the metaphorical moat created by the Hawkesbury-Nepean River floodplain around some of the fringe communities of Camden, Richmond and Windsor.

Fringe communities use their rural heritage to ward off the Sydney octopus’s tentacles that are about to strangle them. In one example, the Camden community has created an imaginary country town idyll. A cultural myth where rural traditions are supported by the church on the hill, the village green and the Englishness of the gentry’s colonial estates.

Hope and the creation of an illusion

Outsiders and ex-urbanites come to the new fringe suburbs looking for a new life in a semi-rural environment. As they escape the evils of their own suburbia, they seek to immerse themselves in the rurality of the fringe. They want to retreat to an authentic past when times were simpler. It is a perception that land developers are eager to exploit.

Ex-urbanites are drawn to the urban frontier by developer promises of their own piece of utopia and the hope of a better lifestyle. They seek a place where “the country still looks like the country”. These seek what the local fringe communities already possess – open spaces and rural countryside.

The imagination of new arrivals is set running by developer promises of suburban dreams in master-planned estates. They are drawn in by glossy brochures, pollie speak, media hype and recent subsidies on landscaping and other material benefits.

Manicured parks, picturesque vistas and restful water features add to the illusion of a paradise on the urban frontier. Developers commodify a dream in an idyllic semi-rural setting that new arrivals hope will protect their life savings in a house and land package.

Destruction of the dream

CHS2436
Oran Park Development 2010 (Camden Image/P Mylrea)

Dreams are also destroyed on Sydney’s urban frontier for many newcomers. Once developers of master-planned estates have made their profit, they withdraw. They no longer support the idyllic features that created the illusion of a suburban utopia.

The dreams of a generation of ex-urbanites have come crashing down in the suburbs like Harrington Park and Mount Annan. The absence of developer rent-seeking has meant that their dreams have evaporated and gone to dust. Manicured parks have become overgrown. Restful water features have turned into dried-up cesspools inhabited by vermin.

Paradoxically, the ex-urbanite invasion has displaced and dispossessed an earlier generation of diehard motor racing fans of their dreams. The destruction of the Oran Park Raceway created its own landscape of lost memories. Ironically new arrivals at Oran Park bask in the reflected glory of streets named after Australian motor racing legends and sculptures that pay tribute to the long-gone raceway.

The latest threat to the dreams of all fringe dwellers is the invasion of Sydney’s southwest urban frontier by the exploratory drilling of coal seam gas wells. Locals and new arrivals alike see their idyllic surroundings disappearing before their eyes. They are fearful of their semi-rural lifestyle.

So what of the dreams?

Sydney’s rural-urban fringe will continue to be a frontier where conflict is an ever-present theme in the story of the place. Invasion, dispossession, opportunity and hope are all part of the ongoing story of this zone of constant change.

Front Cover of Ian Willis’s Pictorial History of Camden and District (Kingsclear, 2015)

Learn more

Ian Willis 2012, Townies, ex-urbanites and aesthetics: issues of identity on Sydney’s rural-urban fringe.

Ian Willis 2013, Imaginings on Sydney’s Edge: Myth, Mourning and Memory in a Fringe Community (Sydney Journal)

Updated 10 May 2023. Originally posted 24 September 2015

1968 Sydney Region Outline Plan · 1973 New Cities Campbelltown Camden Appin Structure Plan · 20th century · Attachment to place · Camden · Campbelltown · Collective Memory · Country town · Cultural Heritage · Local History · Local Studies · Macarthur · Macarthur region · Memory · Peri-urban region · Place making · Placemaking · Regionalism · rural-urban fringe · Ruralism · Sense of place · Stereotypes · Storytelling · Sydney's rural-urban fringe · Urban development · Urban growth · Urban history · Urban Planning · Urbanism

Sydney’s urban sprawl invades the Macarthur region

Urban development on Sydney’s rural-urban fringe

Sydney’s urban growth is about to invade the Macarthur region yet again. This is a re-run of the planning disasters in Campbelltown of the late 1970s. These planning decisions were originally part of the 1968 Sydney Region Outline Plan and the 1973 New Cities of Campbelltown, Camden, Appin Structure Plan.

These urban plans were grossly over-optimistic then and only appeared in the Camden LGA in the 1980s at Mount Annan and Currans Hill. Tracts of land were sold off for housing in 1973, including part of Camden Park Estate, while historic buildings in Camden were demolished – Royal Hotel.

The areas in the current proposal are: Appin & West Appin, Wilton Junction, South Campbelltown, Menangle Park, Mount Gilead and Menangle areas.

Read more @ Massive boost to housing supply for Greater Sydney with biggest release of land in 10 years (ABC News)

and more on the Department Planning website for Sydney’s south west region.

Read about the land release at Menangle Park here  (Urban Growth NSW)

Mount Annan around 2002 CHS2005
Mount Annan, NSW, a new suburb on Sydney’s urban fringe, 2002 (CHS2005/P.Mylrea)

Sydney’s metropolitan fringe is a theatre for the creation and loss of collective memories, cultural myths and community grieving around cultural icons, traditions and rituals. European settlement took the Aboriginal dreaming and then had its own dream removed by an east invasion in the form of Sydney’s urban growth.

The re-making of place in and around the fringe community of Camden and Campbelltown illustrates the destruction and reconstruction of cultural landscapes. Locals dream of retaining the aesthetics of inter-war country towns and have created an illusion of a historical myth of a ‘country town idyll’.

In the new suburbs of Oran Park, Mt Annan and Harrington Park, urbanites have invaded the area drawn by developer spin, which promised to fulfil hopes and dreams and never really lived up to the hype. Unfulfilled expectations mean that Sydney’s rural-urban fringe is a transition zone where waves of invasion and succession have created perceptions of reality, and all that is left is imagination.

Learn more about urban development in the Macarthur region.

Read more at the Sydney Journal

Read more about the suburbs on Sydney’s rural-urban fringe at the Dictionary of Sydney

Read more about the country town idyll at Camden NSW

Updated 16 May 2023. Originally posted on 21 September 2015 as ‘Development of Sydney’s urban fringe’