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The West Journal

A new lifestyle magazine

The local area has a new lifestyle magazine. I found my print copy of Edition 1 Volume 1 of The West Journal at Camden’s florist The Green Seed in Argyle Street, Camden.

The magazine is an interesting addition to the local media landscape. (Willis 2021)

The West Journal is a new lifestyle magazine and addition to the local media landscape (I Willis 2021)

Published by Camden based Olsen Palmer, the 262 page A5 (15cm x 21 cm) colour card cover magazine is a handsome addition to the Sydney lifestyle market. The magazine is published ‘seasonally’ – July, October, January, April. (TWJ:8; Media Kit)

The publisher of The West Journal boasts an estimated readership of 60,000, with social media impressions monthly average between 17,000-20,000. The magazine is distributed to ‘accommodation locations, hotels, pubs, clubs and sporting facilities, local and regional airports, and a host of hospitality locations’. (TWJ Media Kit)

Minimalism

The cover of the first edition has an unmissable orange cover, and the magazine is reflective of stripped back minimalist design principles.  The New Yorker magazine said of minimalism in a critique that it is

a mode of living that strips away protective barriers and heightens the miracle of human presence and the urgency, today, of what that miracle entails. (The New Yorker, February 3 2020)

As The New Yorker points out, the simplicity of minimalism hides the reality of a complex world. The simplicity of the cover design of  TWJ belies the complexity of publishing a magazine of this quality.

The publishers have been influenced by what Richard Rogers calls the notion of ‘Instagramism’  and image-driven platforms. TWJ states:

Our journal is made up of many beautiful images; we want our advertisers to emulate this. Minimise text, maximise imagery. (TWJ Media Kit)

Editor Boone states that this editorial policy leads to ‘simple and effective communications to our readers’. (TWJ Media Kit) 

This is an interesting image of the Nepean River Walkway at Elderslie and not one that is normally used to reflect the Camden area. It is a different interpretation of the cultural heritage of an area rich in Indigenous and European history. There are Dreaming stories of Dharawal People and the colonial stories of settlement from the time of the Cowpastures district from 1975 to the 1850s. (I Willis, 2021)

Cultural diversity and stereotypes

The magazine’s pitch is at a market in Western Sydney hungry for acknowledgement of its riches. Sydney’s West is a land of undiscovered treasures and unacknowledged riches of culture, travel and food.

Sydney’s West is a vast cosmopolitan landscape of a foodie’s heaven for those searching for suburban delicacies. This secret is out for city-based foodie tours who deliver their passengers to Westie foodie-hot-spots.

Sydney’s West has been undersold for years and dogged by unfair stereotypes. The West Journal states in its opening paragraph that

For too long, a generational stigma has tainted the perception of Western Sydney. (TWJ:1)

The stigma has persisted for more than one generation, and I have labelled it the #sydneyculturewar. (Willis, 2016) In recent months it has been fostered in the name of Covid.  

Campbelltown journalist and raconteur Jeff McGill wrote in 2013 ‘Careful what you call south west Sydney’. He examined the stereotypes and name-calling that existed in Sydney’s West and Southwest. Jenny said she had met contempt towards her by those in Sydney’s beachside and harbourside suburbs in a Facebook comment. She said that they think you are ‘slow-witted, lazy, anti-social’. 

The West Journal is a positive move to counter these attitudes and boasts that it

Wants to celebrate the cultural diversity, food and individuality found within Western Sydney and Regional NSW. (TWJ:1)

Academic Gabriele Gwyther has argued that Western Sydney is a

 region of great complexity: a patchwork of culture, language, ethnicity, personal histories, religion, income and status. (Gwyther 2008)

A rich history

More than this, I have argued that Sydney’s West has a rich history from the pre-colonial period to the present. (Willis 2018)

The magazine demonstrates the influence of the past on the present by presenting stylish images of the West’s cultural and natural heritage. The past shapes the present, and there is no escaping its clutches, whatever its colours.

The stories of the Dharawal, the Dharug and Gundungurra provide a rich tapestry of storytelling.  TWJ acknowledges the traditional custodians of each site in the magazine, for example, the Dharug People at Blacktown. (TWJ: 14)

The European story on the Hawkesbury and down to The Cowpastures adds another layer (Willis 2018; Karskens 2020) with a profile of  Camden Park House (CPH 2020), arguably one of the most important colonial properties still in the hands of the family built in the 1830s. (TWJ:226-229)

Embracing growth and change

The West Journal encompasses all of this and distribution across Sydney’s West from Hawkesbury Shire Council in the north, Wollondilly Shire Council in the south, west to Blue Mountains City Council, east to the Canterbury Bankstown.

Editor Deane Boone boasts that the magazine will ‘explore everything Western Sydney and Regional NSW has to offer’ extending to ‘West of West’ taking in Wagga Wagga to Armidale and Dubbo. (TWJ:4-5)

The New South Wales Premier Gladys Berejiklian MP has endorsed The West Journal and commended the publishers on their efforts in promoting Sydney’s West (I Willis 2021)

These claims are endorsed by New South Wales Premier Gladys Berejiklian MP.  She states ‘Western Sydney is an exciting region undergoing profound growth and change’, and her government ‘shares this enthusiasm for Sydney’s West as a wonderful place’. The premier ‘commends’ the publisher for their efforts. (TWJ:6)

Editor Boone has set a high standard with this issue. It is hoped that later volumes match it.  The magazine closes with the bold aim:

To embrace, inform and celebrate the amazing cultural diversity, experiences and offerings the West has to offer. (TWJ:263)

Here’s hoping it meets its aim.

Pick up your print copy or view it online

References

Boone, Dean (ed), 2021, The West Journal,  Edition 1, Volume 1. https://www.thewestjournal.com.au/, viewed September 17 2021

Camden Park House 2020, Home, Camden Park House, Menangle, NSW, 2568, <https://www.camdenparkhouse.com.au/>, viewed September 19 2021.

Gwyther, Gabrielle 2008. Western Sydney, Dictionary of Sydney, http://dictionaryofsydney.org/entry/western_sydney, viewed September 17 2021

Karskens, Grace  2020,  People of the river : lost worlds of early Australia.  Allen & Unwin Crows Nest, NSW

Rogers, Richard 2021, ‘Visual media analysis for Instagram and other online platforms’. Big Data & Society. Vol 8 issue 1. https://doi.org/10.1177/20539517211022370

Willis, Ian  2018, ‘The Cowpastures Region 1795-1840’, Camden History Notes, weblog, April 27, <https://camdenhistorynotes.com/2018/04/27/the-cowpastures-region-1795-1840/>, viewed September 18 2021.

Willis, Ian 2016, ‘Westies, Bogans and Yobbos. What’s in a name?’ Camden History Notes, weblog, June 9,  https://camdenhistorynotes.com/2016/06/09/westies-bogans-and-yobbos-whats-in-a-name/  Viewed September 18 2021.

Willis, Ian 2021. Local Newspapers and a Regional Setting in New South Wales, Media History, 27:2, 197-209, DOI: 10.1080/13688804.2020.1833710

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Local identities, Colin and Dorothy Clark

Active citizens with a vision for the future

In 2002 the Sydney press commemorated the life and times of Camden identity Colin Clark, a successful pharmacist who served his community, church and family. (SMH 20 May 2002) Colin married Dorothy, and together, they shaped ‘a vision for their future’ in Camden.

My interest in the Clarks was partly prompted by a photograph of a bottle of liquid paraffin sent to me by local resident Nicole Comerford. Colin had dispensed the paraffin to Nicole’s grandmother, Sheila Murdoch of Orangeville.

Liquid Paraffin medicine that Sheila Murdoch purchased from Camden pharmacist Colin Clark in Argyle Street. The bottle dates from the mid-20th century. (N Comerford, 2021)

Colin Clark ran a pharmacy in Argyle Street for over 35 years.  He trained as a pharmacist at the Melbourne College of Pharmacy,  and met Dorothy in Stroud. They married in 1933 at Malvern Hill Methodist Church (Clark, Fix Ears, p.72) before moving to Camden in 1934.

Dorothy was an accomplished musician and an artist. In the mid-1920s, she received a scholarship to the Sydney Art School  (Julian Ashton Art School) (Clark, Fix Ears, p.71), which trained several notable Australian artists.

The Clarks planned to stay in Camden for seven years (Mylrea, Interview) and as things turned out, they stayed a lifetime. (Camden News, 6 August 1981)  Their Methodist faith shaped their worldview and they how fitted into Camden’s rich social fabric and became part of the ‘backbone of the community’. (Camden News, 6 August 1981). They mixed with other Methodist families who amongst others included the Whitemans, the Sidmans and the Stuckeys.

Colin became a well-respected businessman and Dorothy, a stay-at-home mother. They were respected in all strata of society and mixed with people ‘of so-called high and low estate’. (Clark, Eulogy) 

Colin Clark Camden (Camden Images)

John Kearns argues that John Wesley ‘was an active citizen, concerned with people’s physical, mental and economic welfare as well as their spiritual well-being and he did many good works’. As were the Clarks.

Community service – ‘the backbone of the community’

Colin and Dorothy were community-minded active citizens who constantly devoted their ‘energies to the gentle pursuit of shaping their community’s lifestyle and character’ through several local organisations. (Camden News, 6 August 1981)

Colin was president of the Camden Historical Society from 1966 to 1970 and was made a life member in 1994. He was a foundation member of the Camden Rotary Club and served the club for 33 years. He was a member of the Carrington Hospital Board from 1967 to 1981, made a trustee in 1975 (Camden News 6 August 1981) and to honour his service, the board room was named after him (Clark Eulogy). He was president of the Camden Central School P&C in the early 1950s, a member of the Camden Masonic Lodge and a board member of the Camden Uniting Church. (Clark, Eulogy).

Colin was an active sportsman and participated in tennis, cricket, golf and lawn bowls. He was a foundation member of the Camden Golf Club, an early committee member of the Camden Bowling Club and instrumental in the foundation of the Camden CWA Rooms building.

Dorothy – musician, artist and mother

Dorothy was a musician and an artist with an appreciation of the arts.  She was an accomplished pianist, and in 1936 played the piano at a Methodist ladies ‘towel afternoon’ (Camden News, 6 August 1936). In 1942 she was the pianist for a concert for the troops at the Narellan Military Base (Camden News, 5 February 1942), and in 1952 she played the piano at a fashion parade fundraiser for the Camden Hospital Ladies Auxiliary (Camden News, 2 October 1952). Dorothy was the pianist for the first Camden Musical Society performance. (Camden News 6 August 1981)  

Dorothy was an active member of the Camden Red Cross, Camden District Hospital Auxiliary, and the Camden Country Women’s Association.

Colin Clark (RHS) with fellow Rotarians Geoff McAleer (LHS) and Noel Riordan (centre) in the early development of the Camden Museum in 1969. The Camden Museum opened in 1970. The objects in the picture are the Brunero spinning wheel for spinning wool with a penny farthing bicycle in front. (Camden Images)

Camden Museum – ‘a vision for the future’

In the mid-1960s, Colin and Dorothy had a vision for a local history museum in Camden where a collection of objects and things could tell the local story. (Mylrea, Interview)  The Clark’s view of the world would have seen a museum providing  an educational experience based on authentic objects and stories taken from Camden’s cultural traditions and values, and the individuals who created them. (Willis, Stories and Things)

 The Clark’s vision and enthusiasm encouraged support after initial scepticism. With the help of Camden Rotary Club Colin eventually secured the old council rooms at the rear of the Camden School of Arts and opened a museum in 1970. (Wrigley, Camden Museum)

Colin Clark 2nd from left on the 25th Anniversary of the Camden Historical Society in 1995. These fellows were all past presidents of the society and they are L-R: RE Nixon, Colin, Owen Blattman, John Wrigley. They are standing outside the original entry of Camden Museum in the laneway between Camden Library and the Presbyterian Church (Camden Images)

The village apothecary

Colin’s career as a pharmacist fitted into the English tradition of the village apothecary dating back to the 13th century where he was a person who kept a stock of these commodities, and he sold from his shop or street stall

The Clark pharmacy was part of the move  by the early 20th century when the role of pharmacist had shifted to a more scientific approach. There was a move away from compounding towards premanufactured proprietary products and the traditional role of apothecary of the frontier and colonial period. 

Colin recalled, ‘In the 1930s it was quite common to be called upon to dispense a prescription mixture. There were no prepared medicines and it took around 20 minutes to put a script together. There were very few cosmetic preparations.’ (The Crier, 14 November 1979) 

The Clark Chemist shop (on the LHS of the image) was located in the Whiteman’s building in the late 1930s at 90 Argyle Street Camden (Camden Images)

Colin’s pharmacy was initially located in the Whiteman building at 90 Argyle Street when he purchased Niddries business. The pharmacy opened at 8.30am, with half-an-hour for lunch to 8.30pm. The local doctors always ran a night surgery and Colin would be dispensing mixtures for the patients. On Saturday he opened at 8.30am to 1.00pm, then back at 6.00pm to 8.30pm and then Sundays and after-hours calls. ‘It was a very hard life.’ (Mylrea, Interview)  

In the mid-1950s Colin moved the business west along Argyle Street to 108 Argyle Street into the former Greens Ladies Wear. (Mylrea, Interview) His pharmacy was part of what Jill Finch has argued was the advent of patent medicines and manufactured tablets which broadened the range of drugs, and by the 1960s pharmacists were primarily dispensing premanufactured capsules and tablets.

References

Clark, GM 2021, I want to fix ears, Inside the Cochlear Implant story, Iscast, Melbourne.

Clark, Graeme 2002. Eulogy for CC, Camden. 27 March, Camden Museum Archives.

Dwyer, P 1997, Pharmacy Practice Today: An Increased Exposure to Legal Liability, UNSW Law Journal, vol. 20, no. 3, pp. 724-759.

Finch, J 2017, Pharmacy – Cultural Artefact, Companion to Tasmanian History, viewed 05 September 2021, <http://www.utas.edu.au/tasmanian-companion/browse_r_concepts.htm>.

Kearns, Adrian J. “Active Citizenship and Urban Governance.” Transactions of the Institute of British Geographers, vol. 17, no. 1, 1992, pp. 20–34. JSTOR, http://www.jstor.org/stable/622634. Accessed 4 Sept. 2021.

Mylrea, Peter 1994. Transcript of an Interview with CC, Camden, 12 November, 19 November, 10 December 1993, 19 January 1994, Camden Museum Archives.

Mylrea, Peter 2001. ‘Camden Historical Society, Its First 25 Years, 1957-1982’. Camden History, Vol 1, No 1, March 2001, p.11.

Mylrea, Peter 2001. ‘Glimpses of Camden, Interview with Colin Clark’. Camden History, Vol 1, no 2, September 2001, pp.24-28.

The Worshipful Society of Apothecaries 2021, Origins, The Worshipful Society of Apothecaries, viewed 05 September 2021, <https://www.apothecaries.org/history/origins/>.

Urick, B. Y., & Meggs, E. V. (2019). Towards a Greater Professional Standing: Evolution of Pharmacy Practice and Education, 1920-2020. Pharmacy (Basel, Switzerland), 7(3), 98. https://doi.org/10.3390/pharmacy7030098

Willis, I. 2009. ‘Stories and things: the role of the local historical society, Campbelltown, Camden and The Oaks’. Journal of the Royal Australian Historical Society, 95(1), 18–37. https://search.informit.org/doi/10.3316/ielapa.200906492

Worthing, M 2015, Graeme Clark, The man who invented the bionic ear, Allen & Unwin, Sydney.

Wrigley, John 2020. ‘The Rise and Rise of the Camden Museum, Celebrating Fifty Years!’, Camden History, Vol 4, no 9, March 2020, p405.

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Bottled milk and hygienic dairies: agricultural modernism

Bottled milk reduces contamination  

Contaminated milk being sold to consumers today is completely unthinkable, yet there was a time in Camden when it was not unusual at all.

Contaminated milk was such as issue that 1931 local milk supplier Camden Vale Milk Company Limited advertised the hygienic properties of its bottled milk.

Camden Vale Milk was produced by the dairies of Camden Park Estate. It was promoted  as ‘Free from Tubercule, Typhoid and Diphtheria Bacilli’. Camden Vale promised that its milk was ‘rich, clean’ and ‘safe’.  

The advertisement by Camden Vale Milk appeared in the 1931 booklet for Sydney Health Week and was used to promote the sale of bottled milk.

An advertisement promoting bottled milk placed by Camden Vale Milk Company Limited in the 1931 Health and Baby Welfare Booklet as part of Sydney Health Week. Health Week ran from 10 October 1931 to 23 October 1931 across New South Wales.

Sydney Health Week was launched in October 1921 with the aim of improving community health particularly the health of infants. Dr Purdy of the organising committee stated that infant mortality in Australia was twice the rate of Great Britain. Health Week was modelled on the Health Week of Great Britain  which started in 1912 by the Agenda Club and renewed after the war. The week was launched with the support of the NSW Labor Government and the Minister for Public Health and Motherhood, Mr G McGirr. (Tweed Daily, 27 October 1921)

The cover of the 1931 booklet published to promote Health and Baby Welfare Week. The booklet was produced by Executive of the Eleventh Annual Sydney Health Week. It had a circulation of 207,000 and was 128 pages.

Camden Vale Bottled Milk

Camden Park Dairies started selling bottled milk from 1926 under the Camden Vale Bottled Milk brand across the Sydney market. The growth of bottled milk contributed to better hygiene and stopped contamination.

The Macarthur family of Camden Park established the Camden Vale Milk Company Limited in 1920 to distribute whole liquid milk to the Sydney market. The company became a co-operative the following year with 131 shareholders and FA Macarthur Onslow was the managing director. Camden Park’s dairy processing assets, including the Menangle Milk factory, Redfern processing plant and delivery trucks, were transferred to Camden Vale in 1920.

The company opened a milk receiving depot at the corner of Edward and Argyle Streets in Camden in 1921. The Menangle factory sent milk to Redfern for pasteurisation and bottling. Bottled milk gave Camden Vale an edge in the Sydney market where there was fierce competition from over-supply and price-cutting.

Camden Vale Milk Company Limited Depot at the corner of Edward and Argyle Street Camden adjacent to the Camden-Campbelltown tramway. This 1923 view is the timber building that burnt down shortly after this image was taken and replaced with the current brick building. The railway allowed easy transportation of whole milk to the Sydney market. (Camden Images)

Adulterated milk

The Camden Vale Milk  advertising for Sydney Health Week might seem alarmist today. Yet a short history of the Sydney milk supply and issues of contamination and milk-borne disease illustrates that these type of concerns were far from alarmist. Indeed they were quite prudent.

So what were the issues with milk in 1931?

In the early 20th century tuberculosis, typhoid diphtheria and other diseases were a constant threat.

A quick search of Trove and the pages of the Camden News and Picton Post reveals the extent of notifiable disease within the Camden  community in the past. There were a host of outbreaks in the early 20th century and late 19th century reported by these newspapers. They included: scarlet fever (1914, 1927, 1948); measles (1914); cholera (1899, 1900, 1902, 1911, 1914); infantile paralysis or polio (1932, 1946); typhoid fever (1914, 1916, 1921); consumption or tuberculosis (1912, 1913, 1916); diphtheria (1896, 1898, 1907, 1922, 1948); and others.

Milk-borne disease

The threat of milk-borne diseases was a real threat in the 19th century.

Medical historian Milton Lewis has argued

Well before the advent of germ theory and modern epidemiology, milk was being named as the means by which typhoid, scarlet fever and diphtheria were sometimes spread.    The connection between infant mortality and cows’ milk had been noted early in the nineteenth century.

It was not until 1861 that Pasteur published his germ theory which proved that bacteria caused diseases.

 The first attempt in New South Wales to control the quality of milk from dairies in the Sydney area were laws to stop the adulteration of food in the 1870s. They were based on English laws. It was quite common for Sydney dairymen to adulterate pure milk with added water, justifying their claims that they could not make a profit without adding water. In 1875 there was an outcry from NSW Medical Gazette about the practice.

New South Wales authorities were prompted into action in 1886 when an outbreak of milk-borne typhoid in Sydney was traced to a well on a Leichhardt dairy. The dairy was contaminated by sewage from surrounding houses. There were further outbreaks linked to polluted dairies in St Leonards in 1887 and 1890, and another in the Randwick area in 1890.

Raw milk

The inspection of Sydney dairy herds from the 1890s led to a decline in the incidence of milk-borne tuberculosis and improved conditions at the dairies. The major risk arose from the sale of raw milk by city dairies.

The local ‘milko’ sold customers raw milk. It was sometimes poor quality and there was no guarantee it was free from contamination. The ‘milko’ poured milk into from a tank in his van into the customer’s jug.

By 1905 action by city health authorities led to significant improvements on city dairies and milk shops. Authorities had started to take action on the adulteration of milk with water and chemical preservatives. 

Pasteurisation

Pasteurisation of milk was an effective way of protecting consumers from the milk-borne disease. It involves heat treatment of milk then rapid cooling.

The Farmers’ and Dairymans’ Company started to pasteurise its milk supply in 1903 but contamination occurred in the supply chain. In 1905 the company along with the NSW Fresh Food and Ice Company advertised pasteurised milk in the Sydney press. (Farmers’ and Dairymen’s Milk Co. advertisement, Sydney Morning Herald, 18 January 1905; N.S.W. Fresh Food and Ice Co. advertisement, Sydney Morning Herald, 23 January 1905, 9).

Commercial pasteurisations was first introduced in the USA in 1907 and spread quickly across American cities as it improved the keeping quality of milk. The first regulations were introduced in England in 1922.

Following the First World War the New South Wales Board of Trade maintained that child health could be improved by higher consumption of milk. The Board added that infant feeding on uncontaminated milk could be achieved by the use of dried milk.

The poor quality of fresh milk from Sydney suburban dairies in 1923 meant that baby health clinics recommended mothers feed their infants a combination of dried milk and fruit juice. The aim was to reduce infant mortality from gastro-enteritis.

Bottled milk and Camden Vale Milk Company Limited

Farmers had started selling bottled milk in 1925.  The first bottled milk was produced in Sydney in 1911 but the company was unable to survive the competition from established firm.  The first use of bottled milk in Sydney according to newspaper reports was in 1898 following its adoption and use in the Philadelphia in the USA.

A milk bottle produced by Camden Vale Milk Co Ltd (Belgenny Farm)

In 1929 Camden Vale merged with Dairy Farmers’ Cooperative Milk Company, established by South Coast dairy farmers in 1900, and Farmers’ and Dairymans’ Company. The company continued to use the Camden Vale brand and eventually in 1934 the Camden Vale Milk Co Ltd was wound up.

Herd testing at Camden Park Estate

The Camden Park management were industry leaders in the Sydney market. In 1924 were the first dairy herds in New South Wales to be certified TB free.

Camden Park Estate Model Dairy No 2 milking showing concrete floor and fitted out with equipment that is easy to clean in 1938 (Camden Images)

In 1926 the Camden Park opened its first ‘model’ dairy at Menangle to give Camden Vale bottled milk an edge in the competitive Sydney market. It represented the ‘best practice and high standards of hygiene’. This meant

 The brick dairy had a concrete floor with bails, fittings and equipment designed for ease of cleaning and optimum hygiene. 

(Belgenny Farm)

Milk was pasteurised at the Menangle and Camden factories, bottled and delivered to customers.

‘The Milk with the Golden Cap’ slogan or tagline was used in the promotional advertising for Camden Vale bottled milk. The milk was sold at a premium across the Sydney market.

The Macarthur family at Camden Park Estate followed the latest scientific methods in their dairy herds and regularly won prizes at the Camden Show and the Sydney Royal Easter Show.

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The mall hope forgot

The Airds Shopping Centre

Recently I came across an article about the future of the Airds shopping mall in the Macarthur Chronicle headed ‘Dilapidated centre set to be transformed’. It stated:

A wrecking ball could be swinging towards a dilapidated shopping village. The grand plans propose to demolish Airds Village shopping centre, on Riverside Drive, and replace it with a $21 million centre.

Airds Shopping Centre redevelopment Macarthur Chroncile 2020Apr1

A sad story of decay and neglect

The imminent demolition of the decaying and neglected Airds shopping mall is a sad indictment of the dreams of many and the ultimate demise of the 1970s Macarthur Growth Centre.

The shopping mall is an example of urban decay in the middle of our local suburbia. It is a failure of modernism and the town planning utopia of city-based decision-makers.

The decay at Airds is not unusual and is symbolic of larger trends in global retailing where shopping malls are in decline.

The current dismal state of affairs hides the fact that in the mid-20th century there was great hope and optimism by Campbelltown’s civic leaders for the area’s development and progress.

Airds Shopping Centre Frontage from Walkway underpass 2020 IW lowres
The front view of the Airds Shopping Centre framed by  the underpass at Riverside Drive Airds 2020 (I Willis)

Progress, development, and modernism

There grand plans for Campbelltown as a satellite city within the New South Wales state government’s County of Cumberland Plan.

Local confidence saw the construction of the 1964 modernist council chambers and in 1968 the declaration of city status, electrification of the railway and the announcement of  Sydney Region Outline Plan by the state government.

Influenced by the British New Town movement the city was incorporated in the State Planning Authority of NSW’s 1973 New Cities of Campbelltown Camden Appin Structure Plan.  This later became the Macarthur Growth Centre administered by the Macarthur Development Board.

Airds Shopping Centre Front from footpath with grass 2020 IW lowres
The unkempt state of the surrounds at the Airds Shopping Centre in Riverside Drive Airds 2020 (I Willis)

Radburn – a ‘foreign country’

Airds was one of several ‘corridor’ suburbs of public housing that following the American Radburn principles.  The Airds shopping centre was built as part of the 1975 Housing Commission of New South Wales subdivision of ‘Kentlyn’ which was renamed Airds in 1976.

The Radburn principles were applied to five public housing estates that were developed by the Housing Commission of New South Wales in the Campbelltown area between 1972 and 1989. The other four estates were Macquarie Fields, Claymore, Minto and Ambervale.

The design concept originated from the town of Radburn in New Jersey in 1928 and reflected the optimism of American modernism around the motor car and consumerism.

Houses were developed ‘back-to-front’ with the front of the house facing a walkway or green open space and the back door facing the street. This meant that there was a separation of pedestrians and cars, with a large communal open area centred on the walkways between the rows of houses. This resulted in a streetscape consisting of rows of high blank fences enclosing backyards.

Travis Collins from the University of New South Wales argues that the Radburn principles were initially designed for aspirational upper-middle-class areas and their desire for a garden suburb, where pedestrian walkways and common areas linked across the estate. These areas were expected to be the centre of neighborhood life without the need for a car.

Airds Shopping Centre Interior Signage 2020 IW lowres
The interior walkway into the middle of the Airds Shopping Centre 2020 (I Willis)

Radburn watered down

The suburb of Airds, and other Campbelltown public housing estates, started off with grand plans that evaporated over time due to: changes of government; cost-cutting; abolition of government instrumentalities; and neglect. This resulted in a ‘watered down’ Radburn vision.

The public housing estates did have extensive open space which was true to Radburn principles. Yet there were compromises and the Housing Commission built townhouses that were counter to the  Radburn concept.

The tracts of open space became wastelands of neglect and vandalism that were poorly provisioned and maintained by the Housing Commission with a lack of privacy and security. The back lanes and streets were isolated, lacked security and resident surveillance and were sites characterised by dumped rubbish and graffiti.

The estates were populated with high numbers of single-parent families who suffered from high levels of social exclusion, unemployment, and low incomes.

Airds Shopping Centre Interior2 2020 IW lowres
The interior space of the Airds Shopping Centre 2020 (I Willis)

Radburn failures

Collins argues that the Radburn principles were a failure and contributing factors included: poor surveillance of the street by residents because of high rear fences fronting the street; anti-social behaviour along the walkways and open space areas; and the low socio-economic status of residents.

The failure of the Radburn scheme was finally recognised by the authorities in the early 2000s. They acknowledged that: the design was unsuitable for concentrated public housing estates; they created confusing neighborhoods with unsafe walkways, poor car access, and poor surveillance of areas of open space; the poorly constructed housing stock became run down and dilapidated; the housing stock was infested with termites. Some of these issues were reflected in Airds and the shopping mall from the mid-1970s.

Airds Shopping Centre Frontage from Walkway 2020 IW lowres
Approaching the front of the Airds Shopping Centre from the underpass at Riverside Drive Airds 2020 (I Willis)

Memories of hope

In the 1970s I taught at Airds High School adjacent to the shopping mall and my memories are mixed. Young people who came from dysfunctional backgrounds, yet their resilience allowed them to rise above it, grow and mature into sensible young adults. This process is supported by the life experience of former Airds resident Fiona Woods (Facebook, April 2020) who grew up in Airds in the 1970s and 1980s. She says:

I have the best memories of Airds, especially that shopping centre. Riding our bikes to buy lollies.  Growing up in Airds in the 70s was very communal. I loved it. I arrived at Airds in 1977 when I was 3 and lived there until 1984. I went to John Warby [Public School]. There was such a strong sense of community. My mum met her best friend when they moved into their new houses in Airds. They have been friends for over 40 years and still speak daily.

Fiona tells the story of her sister who taught at Airds High School in the 1990s. She found the teaching experience challenging, as I did 20 years earlier, yet the youngsters were confident, grounded and without airs and graces.

Similarly I found Airds school children had a refreshing unsophisticated innocence that was generated by difficult circumstances. They were unpretentious and you quickly knew where you stood with them teaching in a classroom that was always full of unconfined energy. You always had classroom ‘war stories’ and I said that this is where I did my ‘missionary work’.

Bogans galore and more

The Airds shopping mall is a metaphor for what happened to Campbelltown between the 1970s and the present. It represents the collision of modernism and neoliberalism in place. The optimism of the 1960s contrasting with the despair of the 1980s.

The shopping mall is a metaphor for the stereotypes that are bandied around over the geographical term ‘Western Sydney’ and the use of terms like ‘bogan’ and ‘westie’. Typified by Sydney’s latte line where city-based decision-makers dealt with suburbs west of the latte line as a foreign country. In 2013 Campbelltown journalist Jeff McGill took exception to ‘bogan’ characterisation of the Campbelltown area by the Sydney media.

Gabrielle Gwyther put it this way:

Derogatory labeling of residents of western Sydney was aided by the social problems and cheap aesthetic of large-scale, public housing estates developed in the 1950s at Seven Hills, followed by Green Valley and Mount Druitt in the 1960s, and the Radburn estates of Bonnyrigg, Villawood, Claymore, Minto, Airds and Macquarie Fields in the 1970s.

Airds Shopping Centre Gate Entry 2020 IW lowres
The side security gates at the Airds Shopping Centre Riverside Drive Airds 2020 (I Willis)

De-Radburnisation

These failures were acknowledged in 1995 with the state government’s public housing renewal projects and their de-Radburnisation through the Neighbourhood Improvement Program.

At Airds this is partly responsible for the re-development of the shopping centre as outlined in the Macarthur Chronicle.

Updated 17 April 2020; Originally posted 11 April 2020