Review: ‘Alan’s Art Deco’ Exhibition, Alan Baker Art Gallery, Macaria, 37 John Street, Camden. October 2023-April 2024.
Interwar Art Deco style
A new art exhibition at Camden’s Alan Baker Art Gallery highlights the modernity and cosmopolitanism of the interwar period in an exhibition of artist Alan D Baker called ‘Alan’s Art Deco’.
The interwar period was a vibrant time for Australia following the trauma of the First World War. It was a time of hopes and dreams, new ideas and styles, best expressed by the Sydney Harbour Bridge, an exclamation mark in modernism.
In sleepy Camden, cosmopolitanism and modernity appeared in the form of new banking chambers, car dealerships, motor garages and movie palaces that appeared in the town centre from new coal.
Pubs in Camden were modernised. Across the state, the big brewers wanted modernity displayed in their commercial promotions and hired commercial artists like Alan Baker to express this in the Art Deco style.
Art Deco is a style that the exhibition catalogue describes for its
clean shapes and lines, geometric and stylised ornamentation and above all, a celebration of the luxury of modernity, the style influenced every visual medium, from architecture to fine art.
(Catalogue Notes)
The Art Deco style first appeared in the 1925 Paris Exposition Internationale des Arts Décoratifs et Industriels Modernes, and then developed over the next 15 years in Western Europe and the USA.
Exhibition
‘Alan’s Art Deco’ exhibition illustrates the artwork of artist Alan D Baker and is spread across four galleries, portraying his work from the 1930s to the 1950s. Baker created a range of artworks that were used as posters, murals, bottle labels, coasters, newspaper and magazine advertising, menus and theatre programs. (Catalogue Notes)
Alan D Baker (1914-1987) left school at 15 and enrolled full-time to study art at JS Watkin Art School in Sydney. Gary Baker, Alan’s son, writes that
Great emphasis was placed on tonal drawing in pencil charcoal , pen and washes and after about 4 years Alan was allowed to paint in oil colour.
https://www.garybaker.com.au/alan-d-baker/
According to Gary Baker, Alan had
a great love of the Australian countryside and enjoyed travelling in his caravan with his family and dog, visiting the Flinders Ranges – South Australia, Central Australia, Queensland – especially Longreach, and Northern and Western New South Wales. On the south coast of New South Wales, at Gerroa, he had a holiday house. This was the source for many of his landscapes and seascapes.
His works are in the New South Wales Art Gallery, the National Gallery – Canberra, Queensland Institute of Technology, the Hinton collection at Armidale, and many private and public collections.
https://www.garybaker.com.au/alan-d-baker/
Exhibition Across Four Galleries
Fittingly, exhibition curator Roger Percy has divided Baker’s career into four galleries, starting with Gallery 1, themed ‘Welcome To The Era’. This gallery displays a series of Baker’s works from the 1930s. These artworks were part of the artist’s life between being a student at JS Watkins Art School and then as an art instructor until 1938 when the school closed on the retirement of John Watkins.
After 1938, Baker turned to commercial art after his return from war service in New Guinea during the Second World War. Themed ‘Black & White’ Gallery 2 displays advertisements that were created using a scratchboard for ‘newspaper image printing’. This fine detail required the artist to use ‘scrap knives to scrape ink off a surface to reveal the white clay beneath’. Originating in 19th century Europe, this was ‘a cheaper and quicker alternative to alternative to other printing methods’ while retaining the fine lines from the artwork. (Catalogue Notes)
‘The Originals’ displayed in Gallery 3 shows work commissioned by one of Australia’s oldest brewers, Tooth & Co, which tied over 600 hotels to sell its products. The company commissioned artists like Baker to advertise beer and link it to sport, health and cultural sophistication. Baker’s contributions were created using self-portraits, while other works depict his father.
One of ‘The Originals’ is ‘And KB on the ice for supper!’ and has been described by the Australian Beer Posters website as
a fantastic Australian brewery poster to compliment any wall [that] are highly collectable and a refreshing way to bring colour and verve onto any wall.
(Australian Beer Posters)
Journalist Stephen Gibbs has written in the Daily Mail Australia that
KB was first brewed in Sydney at Tooth & Co’s Kent Brewery – hence the name – in 1918 and was the dominant packaged beer in New South Wales for much of the 1970s and 1980s.
https://www.dailymail.co.uk/news/article-10175639/KB-Lager-returns-bottle-shops-decade-legendary-beer-disappeared.html
Gallery 4 is themed as ‘Commercial Print’ and depicts Baker’s original commercial artworks ‘in classic Art Deco scenes with flawless figures, precise draftsmanship and idealised scenes’. (Catalogue Notes)
The exhibition is privileged to be loaned several artworks from the Powerhouse Museum Collection and the Josef Lebovic Gallery in Sydney.
Poster art outdoors
Baker’s poster art for Tooth & Co was often displayed on the outside walls of hotels and is a form of public art.
The exhibition curator, Roger Percy, has followed a similar principle and made some of Baker’s artworks into outdoor posters displayed in prominent locations in and around the Camden town centre, including bus shelters, car park walls, fences and garbage bins.
I think Baker would be pleased that his artwork is on public display for everyone in the general public to view. It is a very democratic approach to public art.
Baker created his artwork for Tooth & Co to be on public display in prominent locations for all to see.
Ringing in the opening
At the official opening, the MC Philippa Percy invited Gary Baker, Alan’s son, to tell his father’s story and then invited Camden Mayor Ashleigh Cagney to ring the gallery bell to officially open the exhibition.
The exhibition is found in Camden’s historic Macaria, a Victorian gentleman’s townhouse designed and built in the Picturesque Gothic Renaissance Revival style in 1860, the Alan Baker Art Gallery home.
The gallery is in the Camden Town Centre’s historic John Street precinct, where you will find next door the former police barracks (1878) adjacent to court house (1857), all opposite the former temperance hall (1867) and school of arts (1866).
This is an enticing exhibition that highlights another aspect of the talent and skill of Alan D Baker as a commercial artist. ‘Alan’s Art Deco’ adds to earlier exhibitions that have demonstrated other aspects of Baker’s art career, for example, the 2021 exhibition FACE to FACE: Live Sittings 1936 – 1972 .
The Alan Baker Art Gallery is located at 37 John Street, Camden. Exhibition entry is free, and the gallery is open Thursday to Sunday from 11am to 4pm. Free off-street is available in Larkin Place, Camden and the Oxley Decked Car Park, Camden, at the rear of the gallery.
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