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Cultural and heritage tourism adds $6.4 million a year to the local economy  

Camden Museum and Alan Baker Art Gallery add over $1.7 million annually

New research shows that cultural and heritage tourism is worth around $6.4 million per year to the Camden LGA.

The story of the Camden-Campbelltown train, the locomotive affectionately known as Pansy, generates a considerable amount of nostalgia amongst day-trippers and other visitors to the Camden LGA. The railway engineering heritage still visible across the former train route includes this bridge, railway cuttings and other engineering works. This image shows the train approaching crossing the Nepean River railway bridge in 1910. (SLNSW)

This figure is drawn from data sourced from Destination NSW (2018), which states that the average daily spend of a day tripper was $140 per day. The proportion of day-trippers that constitute cultural and heritage visitors is 9% of all day-tripper visitors.

According to .idCommunity (2023) demographic resources, in 2020-2021, there were 509,000 day-trippers to the Camden LGA per year. Cultural and heritage visitors comprise around 45,000 day-trippers of the total number of day-tripper visitors annually. These day-trippers are worth $6.4 million to the Camden economy.

Within these figures, the volunteer-run Camden Museum is one of the most prominent destinations with around 6000 day-tripper visitors per year, worth around $840,000 to the local economy each year. The Alan Baker Art Gallery has about 6500 day-tripper visitors annually, worth around $910,000 to the local economy annually.

The Alan Baker Art Gallery is located in the former gentleman’s townhouse of Macaria, which is a valuable part of the built heritage of the Camden Heritage Conservation Area. This gallery and the building form part of the John Street heritage precinct, which includes the former police barracks, courthouse and Sarah Tiffan’s cottage and the former CBC Bank. (ABAG, 2023)

What is cultural and heritage tourism?

 Destination NSW (2019) defines cultural and heritage tourism as:

Ted Silberberg explains cultural and heritage tourism as ‘a tool of economic development that achieves economic growth through attracting visitors from outside a host community, who are motivated wholly or in part by interest in the historical, artistic, scientific or lifestyle/heritage offerings of a community, region, group or institution’

Source: Cultural Tourism and Business Opportunities for Museums and Heritage sites, Tourism Management, Ted Silberberg, 1995.
St John’s Church and Cemetery is one of the most important cultural and heritage sites in the Camden LGA. Dating from the 1840s and funded by the Macarthur family of Camden Park, the church dominates the town and the Nepean River floodplain from its ridge-top location. The church is visible from many points around the area. The vistas from Camden Park House and Garden are an integral part of the Cowpastures story and the gentry estates that dominated the area until the town was settled in the 1840s. The church is critical in the area’s sense of place and community identity. (I Willis, 2021)

How important is cultural and heritage tourism?

Destination NSW (2019) quotes research from Tourism Australia that

 ‘rich history and heritage’ was the 4th most important factor for the Domestic market when choosing a holiday destination, and 6th most important for the International market.  

Source: Consumer Demand Project, Tourism Australia, 2018

According to the National Trust of Australia (2018):

Globally, heritage tourism has become one of the largest and fastest growing tourism sectors, with the United Nations World Tourism Organisation estimating that more than 50%[1] of tourists worldwide are now motivated by a desire to experience a country’s culture and heritage[2]

Of all international visitors to Australia in 2017, 43% participated in a cultural activity and 33.9% in a heritage activity. Cultural and heritage segments have grown at 7.5% and 11.2% respectively over the past four years.

Source: 1. Tourism Research Australia, IVS YE September 2017. 2. United Nations World Trade Organisation, 2016 Annual Report

Cultural and Heritage Tourism in Camden

The Camden township is a site rich in heritage and history and a visitor destination with huge potential.

The Camden LGA is an active participant in cultural and heritage tourism with a host of visitor attractions in the and is outlined in the Macarthur Visitors Guide (MVG 2020). The guide is complemented by the Camden Heritage Walking Tour guide (CHWT 2023), the Camden Scenic Drive (CSD 2020) and the Visit Camden Official Visitor Guide (CVIC 2022).

Camden Council is responsible for the most critical cultural and heritage tourism planning instrument. The Camden Heritage Conservation Area, Argyle Street, and John Street precincts are within it. (DCP 2019) The DCP (2019) outlines the conservation area’s character elements, objectives and controls.

Camden Council (2023) provides valuable information on its Heritage Planning webpage and lists all the local heritage items on the local and state heritage inventory (CC 2020).

Storytelling

Within cultural and heritage tourism, storytelling is an essential feature of the visitor experience.

Oliver Serrat (2008) defines storytelling as

The vivid description of ideas, beliefs, personal experiences, and life-lessons through stories or narratives that evoke powerful emotions and insights.

https://www.adb.org/sites/default/files/publication/27637/storytelling.pdf

The National Trust of Australia (2018) maintains that storytelling is a new global trend and

found that what encourages a visitor to a certain destination is its ability to engage in unforgettable and truly inspiring experiences that touch visitors in an emotional way and connects them with special places, people and cultures.

Source:  Tropical Tablelands Tourism, Hero Experiences Guidebook (2015)

Camden storyteller Ian Willis (2023a) has written extensively about the local history of the Camden area, with an outstanding example being the Camden History Notes blog. He has published many other articles and stories in newspapers, newsletters, journals and books (2023b).

The outstanding storytelling organisation in the Camden LGA is the Camden Historical Society (CHS 2023a). The society’s activities include the biannual journal Camden History (CHS 2023b), monthly public lectures, and numerous book publications. (CHS 2023c). The Camden Museum archives provide much raw material for local storytelling. (CHS 2023d)

The Camden Museum Library building is one of the many cultural and heritage tourism sites in the Camden LGA. The archives of the Camden Museum provide much of the raw material for Camden storytelling. The museum holds many artefacts that add to local stories and provide a rich experience for museum visitors. The Camden Library occupies the building in John Street Camden and has a rich collection of local interviews and stories on its website. The building is home to the Camden Area Family History Society and its archives. The Camden Museum Library building is part of the rich built heritage of the John Street precinct and is an example of adaptive reuse. (I Willis, 2008)

The Camden Area Family History Society (CAFHS 2023) is a crucial storytelling organisation which draws on raw material from extensive archives and keen volunteer members.

The Back Then feature of The District Reporter provides the most popular storytelling platforms. Here local storytellers include Ian Willis (2023c), John Wrigley, Julie Wrigley and others who tell interesting and exciting local stories about the past in each issue.

The Back Then section of The District Reporter 18 November 2022.

References

CAFHS 2023, Camden Area Family History Society. CAFHS. https://www.cafhs.org.au/

CC 2019, Camden Development Control Plan 2019. Camden Council. https://dcp.camden.nsw.gov.au/

CC 2020, Local and State Heritage Items listed under: State Environment Planning Policy (Sydney Regions Growth Centres)2006, & Camden Local Environment Plan 2010. Camden Council. https://www.camden.nsw.gov.au/assets/pdfs/Planning/Heritage-Conservation/Heritage-Items-List-September-2020-v1.pdf

CC 2023, Heritage Planning. Camden Council. https://www.camden.nsw.gov.au/strategic-planning/heritage-planning/

CHS 2023a, Camden History. Camden Historical Society. http://www.camdenhistory.org.au/index.html

CHS 2023b, Camden History, the journal of the Camden Historical Society. Camden Historical Society. http://www.camdenhistory.org.au/chsjournal.html

CHS 2023c, Publications For Sale At The Camden Museum. Camden Historical Society. http://www.camdenhistory.org.au/Publications%20for%20Sale%20%2022.5.2018.pdf

CHS 2023d, Camden Museum Archive Catalogue by Category. Camden Historical Society. http://www.camdenhistory.org.au/LibraryJune2008.pdf

CHWT 2023, Camden Heritage Walking Tour. Pamphlet. Camden Council. https://www.camden.nsw.gov.au/assets/Uploads/Camden-Heritage-Walking-Tour-2023.pdf

CSD 2020, Camden Scenic Drive. Pamphlet. Camden Council. https://www.camden.nsw.gov.au/assets/Tourism/Camden-Scenic-Drive.pdf

DCP 2019, 2.16.4 Camden Heritage Conservation Area. Camden Council. https://dcp.camden.nsw.gov.au/general-land-use-controls/environmental-heritage/camden-heritage-conservation-area/

Destination NSW 2019, Cultural and Heritage Tourism in NSW, Year Ended December 2018. NSW Government, Sydney. https://www.destinationnsw.com.au/wp-content/uploads/2019/07/cultural-and-heritage-tourism-to-nsw-snapshot-ye-de-2018.pdf

Ian Willis 2023a, Camden History Notes, Some Stories of Place. Camden History Notes. https://camdenhistorynotes.com/

Ian Willis 2023b, Ian Willis Historian. Author. https://ianwillis.wordpress.com/

Ian Willis 2023c, Newspaper Articles. Academia.com.  https://independent.academia.edu/IanWillis/Newspaper-Articles

idCommunity 2023, Camden Council area, Tourism visitor summary. Camden Council. https://economy.id.com.au/camden/tourism-visitor-summary

MVG 2020, Macarthur Visitors Guide, Camden & Campbelltown. Camden Council & Campbelltown City Council. https://www.camden.nsw.gov.au/assets/Tourism/Macarthur-Visitors-Guide-2020.pdf

NTA 2018, Next Steps: Australian Heritage Tourism Directions Paper. National Trust, June. https://www.nationaltrust.org.au/wp-content/uploads/2019/07/Australian-Heritage-Tourism-Directions-paper-.pdf

Olivier Serrat 2008, Storytelling. Knowledge Solutions. https://www.adb.org/sites/default/files/publication/27637/storytelling.pdf

The District Reporter. https://www.tdr.com.au/

Tourism Research Australia 2020, Regional NSW Visitor Profile, Year Ending June 2019. Destination NSW. https://www.destinationnsw.com.au/wp-content/uploads/2019/10/travel-to-regional-nsw-snapshot-jun-2019.pdf

CVIC 2022, Visit Camden Official Visitor Guide. Camden Visitor Information Centre, Elderslie.

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St John’s Church, a contested sacred site in the historic landscape of the Cowpastures

A sense of place and a contested narrative

St John’s church is a contested site where there is competition around the ownership of the dominant narrative surrounding a former horse paddock. The paddock in question lies between St John’s Anglican Church and the former Rectory, all part of the St John’s Church precinct.

St Johns Church
St Johns Church Camden around 1900 (Camden Images)

Church authorities want to sell the horse paddock to fund a new worship centre.

There has been a chorus of objections from some in the Camden community over the potential sale. Community angst has been expressed at public meetings, protests, placards, and in articles in the press.

camden st johns church paddock 1907 cipp
Camden Rectory & Horse Paddock 1907 with Menangle Road on right-hand side of the image (Des & Pru Fowles/Camden Images)

The principal actors (stakeholders) who have taken up positions around the issue include churchgoers, non-churchgoers (residents, outsiders, ex-Camdenites, neighbours), the parish, local government, state government, and the Macarthur family.

The former horse paddock looks like an unassuming vacant block of land in central Camden. So why has there been so much community angst about its possible sale?

camden st johns fjoss image 7 (5)
St Johns Anglican Church showing a former horse paddock in front of the church (2018 C Cowell)

The simple answer is that the community ascribes representations of a church beyond the building being a place of worship. Yet this raises a paradox for the owners of these religious sites. Generally speaking, different faiths put worship and the spiritual interests of their followers ahead of their property portfolio.

This paradox has created angst in some communities when the owners of religious buildings and sites want to sell them, for example, in Tasmania in 2018 or other examples discussed by Graeme Davison.

Unraveling a paradox

Historian Graeme Davison, in his book The Use and Abuse of Australian History, has highlighted the different representations that communities have ascribed to local churches. They have included:

  • a symbol of the continuity and community rather than a relic of their faith;
  • a local shrine where the sense of family and local piety are given tangible form;
  • ‘a metaphor of the postmodern condition’;
  • a ‘kind of absent present, a site now unoccupied but irreplaceable and unable to be rebuilt;
  • a transcendence and spiritual continuity in a post-Christian society. (pp. 146-161)

So the question here is, are any of Davison’s representations applicable to Camden’s St John’s Church?

camden st_johns_church02
St Johns Anglican Church Camden 2018 (I Willis)

Cultural landscape

St John’s church is the centre of Camden’s cultural landscape, its cultural heritage and the narrative around the Camden story. I wrote in the Sydney Journal in 2008 that

In 2012, I extended this and said that community icons, including St John’s,

In this dispute, the actors, as others have done,

The actors in the dispute want to preserve the landscape identity of the area by preserving the church precinct, including the horse paddock.

A world long gone

The church precinct is a metaphor for a world long gone, an example of the past in the present. In Davison’s eyes ‘a symbol of continuity and community’.

St John’s Anglican Church is part of an English-style landscape identity, that is, Camden’s Englishness. This is not new and was first recognised in 1828 by Englishman John Hawdon.

Hawdon saw a familiar landscape and called it a ‘little England’.  A type of English exceptionalism.

The colonial oligarchs had re-created an English-style landscape in the Cowpastures that mirrored ‘home’ in England. The English took control of territory in a settler society.

The local Indigenous  Dharawal people were dispossessed and displaced by the English through the allocation of land grants in the area.

The English subdued the frontier with violence as they did other parts of the imperial world.

The Hawdon allegory was present when the town was established by the Macarthur family as a private venture on Camden Park Estate in 1840. The construction and foundation of St John’s church was part of the process of the building of the new town.

The first pictorial representation of this was  used in Andrew Garran’s 1886 Picturesque Atlas of Australasia, where there is

camden park 1886 garran
Engraving showing vista of Camden village from Camden Park House. The aspect is northeast with Cawdor centre distance and St John’s church right-hand distance.  (Andrew Garran’s 1886 Picturesque Atlas of Australasia)

The hilltop location of the church was no accident.  St John’s church is ‘the moral heart’ of English-style ‘idyllic representations as the

The hilltop location has spiritual significance with Biblical references to love, peace and righteousness.

A sense of place

St John’s church has had a central role in the construction of place and community identity in the town.

camden_johnst_chs0083
St John’s Anglican Church in its hilltop location at the top of John Street Camden. This image is by Charles Kerry in the 1890s (Camden Images)

The church and its hilltop location are an enduring colonial legacy and a representation of the power of the colonial gentry,  particularly the position of Camden Park Estate and the Macarthur family within the narrative of the Camden story.

Camden Park 1906 (Camden Images)
Camden Park House and Garden in 1906 is the home of the Macarthur family. It is still occupied by the Macarthur family and is open for inspection in spring every year. (Camden Images)

Many Camden folk feel a sense of belonging to the church expressed by memory, nostalgia, customs, commemorations, traditions, celebrations, values, beliefs and lifestyles.

The community feel that the church belongs to them as much as it belongs to the churchgoers within the church community.

Belonging is central to placeness. It is home and a site where there is a sense of acceptance, safety and security. Home as a place is an important source of stability.

An extension of this is the role of the church as a loved place in terms laid out by Peter Read in his book, Returning to Nothing, The Meaning of Lost Places. As Veronica Strang writes in Read’s book:

camden st johns vista from mac pk 1910 postcard camden images
Vista of St John’s Church from Macarthur Park in 1910. Postcard. (Camden Images)

The church buildings and precinct are a shrine to a lost past and are considered by many to be sacred land. The sale of the former horse paddock has caused a degree of community grief over the potential loss of sacred land.

St John’s church is an important architectural statement in the town centre and is one of Australia’s earliest Gothic-style churches.

So what does all this mean?

The place of St John’s church in the Camden community is a complex one. The story has many layers and means different things to different people, both churchgoers and non-churchgoers.

The church is a much-loved place, and the threatened loss of part of the church precinct generates feelings of grief and loss by many in the community.

The legacy of the English landscape identity from the early 19th century and the establishment of the Cowpastures is very real and still has a strong presence in the community’s identity and sense of place. The English-style Gothic church is a metaphor for Hawdon’s ‘Little England’ allegory.

The Cowpastures was the fourth location of European settlement in Australia, and the local area still has a strong Anglo-demographic profile.

These factors contribute to re-enforcing the iconic imagery projected by St John’s church combined with the story of a settler society and its legacy in a contested landscape.

Check out this publication to read more about the Camden district.

Cover  Pictorial History Camden District Ian Willis 2015
Front Cover of Ian Willis’s Pictorial History of Camden and District (Kingsclear, 2015)

Updated on 16 September 2023. Originally posted on 31 January 2019 as ‘A contested sacred site in the historic landscape of the Cowpastures’

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St John’s Church Camden, the soul of a country town

The emotional heart of the town

On the hill overlooking the Camden town centre is a church building representing the community’s historic, moral and emotional heart, its sense of place. It would not be an exaggeration to say that the church represents the town’s soul, built below it on the Nepean River floodplain in the mid-19th century.

St John’s Church Camden (2005 I Willis)

A metaphor for the order and stability

The church is a metaphor for the order and stability it represented in the wilds of the colonial frontier. It was at the centre of the original proposal for the English-style village of Camden in the 1830s, along with a courthouse and a gaol.

For the Macarthurs of Camden Park estate, the church was the centre of their moral and spiritual conservatism. As part of similar early 19th English estate villages, the church represented the stability and order Macarthur required of the new community on their estate. More than this, the church was a central part of the landscape vistas of the village from Camden Park House.

James Macarthur (Belgenny Farm)

James Macarthur’s view of the world

According to Alan Atkinson, the church represented James Macarthur’s religious view of the world where faith emanated from the ‘joint initiative of all classes’. Macarthur maintained that ‘collective and mutual dependence’ was an essential part of the ‘Christian spirit’ that would be a ‘symbol of for their reliance on each other’. [i]

The church cause was promoted by James and William Macarthur, and they appealed to neighbours and employees for a fund to construct the church. By 1835 the Macarthurs subscribed £500 of a total of £644 from estate workers and neighbours.

The church’s building coincided with Governor Bourke’s  Church Act of 1836 which offered a subsidy for building churches in the New South Wales colony. Macarthur applied for a subsidy of £1000 of the total cost of £2500.[ii]

St John’s Church Camden around 1900 (Camden Images)

The church was constructed with local bricks and timbers and was consecrated in 1849. Hector Abrahams states that St John’s church:

In its architectural innovation and picturesque placement in a controlled landscape, it is among the most important parish churches in Australia.[iii]

Camden religious precinct

The church and its grounds are in a religious precinct that includes the rectory and stables (1859), church hall (1906), and a cemetery. While the church was initially proposed in a ‘classical’ style, it was eventually constructed in the Gothic Revival style, which became popular in Sydney then. Sydney architect Hector Abrahams maintains that St Johns was the first Gothic Revival church in the colony of New South Wales when it finished in 1844.

Gothic revival

Gothic revival looked back to the glory of the medieval period, in contrast to neo-classical styles, which were popular at the time. To its supporters, Gothic architecture was representative of Christian values that were being destroyed by the Industrial Revolution. Gothic architecture was aligned with the conservatism of the Macarthurs rather than the republicanism of the French and American revolutionary wars and neoclassicism. Its popularity was partly driven in the colony of New South Wales by the rebuilding of the British Houses of Parliament in 1834, which evoked a romantic age.

St John’s Church at the top of John Street overlooking the village of Camden around 1895 C Kerry (Camden Images)

Camden’s Englishness

Over the subsequent decades, St John’s church has represented Camden’s Englishness. Probably the first reference to St John’s church and its Englishness was in the Anglican newspaper, the Sydney Guardian when it stated

it’s graceful and really well proportioned spire presents a cheering object to the up country traveller, as it breaks the dull outline of bush hill carrying the mind back to scenes well remembered and deeply loved by all English hearted folk (Sydney Guardian quoted in Clive Lucas Stapleton & Partners, St. John’s Anglican Church Precinct Menangle Road, Camden Conservation Management Plan, 2004, Sydney, p.44)

In 1926 the church was at the forefront of the mind of Eldred Dyer, who wrote in the Sydney Morning Herald that Camden was reminiscent of English parish church towns. He wrote that as he stepped out and walked around the town centre, he lifted his:

 eyes to the old church as it stands in beauty on its hill, and In a flash you are transported to some old English church town. In a moment, if you have understanding, you and in a flash you are transported to some old English church town.[iv]

To a travel writer for the Sydney Mail in 1926, the church was the dominant English-style landscape feature on a road trip through the area:.

the shapely and lofty steeple of its church raising itself above the copse of frees on the hilltop and giving the little township a quaintly European aspect.[v]

From its inception, the church has become central to all representations of the Camden township and what it means to be born and bred in the district. The church is the fundamental icon is the community’s sense of place and identity.

Vista of St John’s Church from the Nepean River Floodplain 1910 Postcard (Camden Images)

Church symbolism

The church symbolism is central in tourism literature, business promotions, stories of the town, its history, and other representations of the district.

The church continues to dominate the town centre skyline and the minds and hearts of all Camden folk. Here hoping that this continues for another century.

Notes

[i] Atkinson, Alan.  Camden / Alan Atkinson  Australian Scholarly Publishing North Melbourne, Vic  2008  http://www.loc.gov/catdir/toc/fy0904/2008431682.html  pp.30-32

[ii] Atkinson, Alan.  Camden / Alan Atkinson  Australian Scholarly Publishing North Melbourne, Vic  2008  http://www.loc.gov/catdir/toc/fy0904/2008431682.html  pp.30-32

[iii] Hector Abrahams, Christian church architecture, Dictionary of Sydney, 2010, http://dictionaryofsydney.org/entry/christian_church_architecture, viewed 16 March 2017

[iv] Sydney Morning Herald (NSW: 1842 – 1954), Saturday 28 August 1926, page 9

[v] Sydney Mail (NSW: 1912 – 1938), Wednesday 11 August 1926, page 46

Camden’s St John’s Church and cemetery are located on the ridge overlooking the town centre (I Willis, 2021)

Updated on 13 May 2023. Originally posted on 16 March 2017.