The McDonald's McWings campaign creatively utilizes historians as storytellers to establish authenticity and emotional connections with consumers. By intertwining historical references and narratives, McDonald's aims to engage audiences while reinforcing its marketing strategy, showcasing its historical impact on the food industry and its cultural significance in regions like Macarthur.
Tag: Macarthur region
Macarthur regional newspaper history
The story of hard-bitten local newspaper identities and their publications has been told in a recent article published in British academic journal Media History. Local author and historian Ian Willis details the travails of local reporters, printers, owners, and others who made the news across the region for over 140 years.
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Sydney’s urban sprawl invades the Macarthur region
Urban sprawl has invaded the Macarthur region. It is re-run of the planning policies of the 1970s.
