The McDonald's McWings campaign creatively utilizes historians as storytellers to establish authenticity and emotional connections with consumers. By intertwining historical references and narratives, McDonald's aims to engage audiences while reinforcing its marketing strategy, showcasing its historical impact on the food industry and its cultural significance in regions like Macarthur.
Category: Metaphor
Ministering Angels, Myth and the Red Cross on the Australian Wartime Homefront
The paper presented at the 33rd Annual Conference of the Australian Historical Association at the University of Queensland in 2014 explored the role of Australian country women in supporting the Red Cross during the First World War. The paper focused on the Camden District Red Cross, emphasizing the conservative women’s empowerment in embracing the Red Cross, serving as ministering angels, and upholding patriotic values. Total words: 78
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‘Guardian Angels’, the Red Cross on the wartime homefront
During the First World War, Australian women independently joined the Red Cross to support the war effort. The Red Cross provided a space for women to express agency and contribute to the war through practical activities and fundraising. The organization's local branches established a sense of community and played a significant role in the homefront war effort.
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Red Flanders poppies, a field of memories
The red poppy carries a lot of symbolism in cultural mythologies from remembrance to sacrifices. The simple flower triggers outpouring of emotion, memories and commemorations on Anzac Day and Remembrance Day every year.
