The McDonald's McWings campaign creatively utilizes historians as storytellers to establish authenticity and emotional connections with consumers. By intertwining historical references and narratives, McDonald's aims to engage audiences while reinforcing its marketing strategy, showcasing its historical impact on the food industry and its cultural significance in regions like Macarthur.
Tag: Branding
Mundane objects tell an interesting story
Utility covers are mundane objects that tell interesting stories about the past in an area. Others consider then to be a form of street art and street aesthetic.
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Camden Show Sponsors’ Night
The Camden Show committee expressed gratitude to sponsors during the 2025 event, highlighting the long-term support from Hennings Jewellers. President David Dunbier anticipated 48,000 attendees and addressed past challenges, while Ellen Stucki shared her ambassadorial experience. The show, a prominent regional event since 1886, strengthens community identity and engagement.
