The McDonald's McWings campaign creatively utilizes historians as storytellers to establish authenticity and emotional connections with consumers. By intertwining historical references and narratives, McDonald's aims to engage audiences while reinforcing its marketing strategy, showcasing its historical impact on the food industry and its cultural significance in regions like Macarthur.
Tag: Business
The Celebration Society: Revitalizing Picton’s Retail Scene Through Adaptive Re-use
The Celebration Society opened in 2024 in the former Corbett hardware store, revitalizing Picton's retail scene. Owners Deborah and Michael Quinn, along with business partners, preserved the building’s historic integrity. The venue includes a café and space for events, enhancing community engagement and contributing to the area's renewal.
Share this:
Share this:
Understanding the Camden Story: History, Community, and Identity
The Camden story encapsulates the rich tapestry of tales and histories that define the Camden community, including dreamtime legends and settler accounts. It offers insight into the community's values, identity, and resilience, serving as both a historical narrative and a tool for local businesses, fostering deeper connections among residents.
Share this:
Share this:
Ferguson’s Nursery, the post-war years
During the post-war years, Ferguson's Nurseries continued to be located on Sydney’s urban fringe as the metropolitan area expanded into the rural surrounds.
Share this:
Share this:
Ferguson’s Australian Nurseries, a century of horticulture
Ferguson's Australian Nursery was part of the horticulture industry in the Camden area for over 100 years. Francis Ferguson established a nursery opposite Macquarie Grove on the Nepean River.
Share this:
Share this:
The Camden district in 1939
The 1939 Camden district concept was developed in the 1990s by UOW historian Dr Ian Willis as part of his research on the effect of the Second World War on Camden township.
Share this:
Share this:
Making short films to promote the 2019 Camden Jacarada festival
A group of amateur filmmakers undertook a photoshoot in the Camden town centre to promote the 2019 Camden Jacaranda Festival.
Share this:
Share this:
A new Macarthur regional masthead
A new Macarthur regional masthead called Smarter Macarthur magazine.
