The 'Camden Village' marketing strategy leverages nostalgia and historical authenticity to promote its charm as a getaway near Sydney. It celebrates Camden's heritage, exploring themes of community and continuity, while questioning the true nature of its village identity. This strategy taps into sentimental longings for simpler times, appealing emotionally to potential visitors.
Tag: Aesthetics
Hawaiian Music and Hula Dance Craze in 1920s Camden: A Historical Perspective
Hawaiian music and dance arrived in Camden after sweeping the rest of the country on the stage, at the movies and broadcast across the radio waves. The craze of the 1920s and 1930s was centred on hula dancing and the steel guitar.Â
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Despina’s story, fond memories of living in Campbelltown
A former resident of Campbelltown, Despina Maddalena, has recalled her time living in Campbelltown in the early 2000s. She has fond memories and is quick to defend the city from stereotypes and misinformation.
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Public art at Campbelltown brightens up the Queen Street precinct
Public art is being used in the Campbelltown town centre to reinvigorate and revitalise the Queen Street precinct that has been subject to urban blight.
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Camden pepper trees, a remnant of the past
In the 1890s, Camden Municipal Council started beautifying the town area by planting various trees, including peppercorns. These cultural plantings defined the local urban landscape for decades, yet only a handful remain today.
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Crazy Colourful Koalas on the Prowl
Prowling around The Australian Botanic Garden Mount Annan are a group of Hello Koalas visiting from Port Macquarie. These cute sculptures are attracting a lot of attention from Mums, Dads, Grandparents and children. These folk are enchanted by the visiting koala who return to Port Macquarie at the end of April.
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The Camden News affronted by Sydney ‘flappers’ and the appearance of the modern girl.
The modern girl appeared in Camden in the 1920s as she did elsewhere in the world. One representation of the modern girl was the 'flapper' who had a variety of responses in the town.
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Experience Camden’s Vivid Jacaranda Blooms
Jacaranda trees in bloom create anticipation and excitement in November each year in Camden. The purple haze is an indication that summer and Christmas are not far away. The colours attract locals and visitors to the town centre particularly after a November shower.
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The Camden cottage
The Camden cottage is an Edwardian housing style typical of the early 20th century.
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The Burragorang Valley, a lost Gothic fantasy
The Burragorang Valley is a lost Gothic fantasy where many people were attracted to the grandeur and beauty of the valley's landscape. Much of the valley's mystery has been lost under Lake Burragorang.
