The McDonald's McWings campaign creatively utilizes historians as storytellers to establish authenticity and emotional connections with consumers. By intertwining historical references and narratives, McDonald's aims to engage audiences while reinforcing its marketing strategy, showcasing its historical impact on the food industry and its cultural significance in regions like Macarthur.
Category: Stereotypes
Exploring Community History: Benefits and Applications
Community history focuses on the stories and experiences of specific groups, emphasizing local and social history often overlooked in traditional research. It fosters empowerment, engages community members, preserves unique cultural heritage, and creates a deeper connection to place, ultimately enhancing social cohesion and supporting informed decision-making for future generations.
Share this:
Share this:
Understanding the Camden Story: History, Community, and Identity
The Camden story encapsulates the rich tapestry of tales and histories that define the Camden community, including dreamtime legends and settler accounts. It offers insight into the community's values, identity, and resilience, serving as both a historical narrative and a tool for local businesses, fostering deeper connections among residents.
Share this:
Share this:
Exploring nostalgia, more than a rear vision view of the world
Agnes Arnold-Forster's "Nostalgia: A History of a Dangerous Emotion" explores the multifaceted nature of nostalgia, reflecting societal anxieties and its weaponization by politicians. The book illustrates nostalgia's importance in contemporary culture, as seen in varying contexts like music and Australia Day debates, while offering a historical perspective on its evolution and impact.
Share this:
Share this:
Hawaiian Music and Hula Dance Craze in 1920s Camden: A Historical Perspective
Hawaiian music and dance arrived in Camden after sweeping the rest of the country on the stage, at the movies and broadcast across the radio waves. The craze of the 1920s and 1930s was centred on hula dancing and the steel guitar.
Share this:
Share this:
Exploring Historical Themes: Pictorial History Camden & District Presentation Summary
This presentation examined the role of the historian and researcher and presented the importance of history and the role of a historian. Dr Ian Willis discussed the significance of historical consciousness and collective memory, emphasising the role of a historian as a researcher, analyst, interpreter, and storyteller. The presentation also highlighted "Pictorial History Camden & District," a book by Kingsclear Books, and covered aspects such as structure, select bibliography, index of names, and district maps. Additionally, various related sources and themes, such as the Whiteman and Macarthur families, were explored. The presentation concluded with suggestions for experiencing the past through community festivals, local studies, and living libraries.
Share this:
Share this:
Ministering Angels, Myth and the Red Cross on the Australian Wartime Homefront
The paper presented at the 33rd Annual Conference of the Australian Historical Association at the University of Queensland in 2014 explored the role of Australian country women in supporting the Red Cross during the First World War. The paper focused on the Camden District Red Cross, emphasizing the conservative women’s empowerment in embracing the Red Cross, serving as ministering angels, and upholding patriotic values. Total words: 78
Share this:
Share this:
New South Wales Women and the Red Cross: A Noble Cause
During the First World War in Australia, the Red Cross organization saw enthusiastic support from New South Wales women, spurred on by Lady Helen Munro Ferguson and the state's elite. The movement mobilized thousands for war support, with both urban and rural branches contributing countless hours and funds to provide comfort and aid to soldiers.
Share this:
Share this:
Airds Shopping Mall demolition, the unmet expectations of mid-century modernism
The Airds shopping mall's future encapsulates the decline of mid-century modernism in the midst of urban neglect. Once a symbol of optimism, the area's decay reflects broader global trends in retail. From failed Radburn principles to public housing challenges, the mall's history mirrors the clash of modernism and neoliberalism in Campbelltown. Despite the despair former residents report that they recall happy memories and stories of hope growing up in the area.
Share this:
Share this:
Yearning, Longing and The Remaking of Camden’s Identity: the myths and reality of ‘a country town idyll’.
This article discusses the concept of a "country town idyll" in Camden, an idealised version of a country town from an imagined past that uses history to construct imagery based on Camden's heritage buildings and other material fabrics. The paper delves into the origins of the idyll, examines its development, and investigates its validity in its contemporary context. It shows how its supporters have used history as a community asset to remake Camden's identity and explore how the 'country town idyll' has been used variously as a political weapon, a marketing tool, and a tourist promotion.
